Higher Education Marketing

06/10/2026

Not every prospective student is ready to apply after their first interaction with your institution. Consistent, personalised communication can help keep your school top of mind while building trust and confidence over time. Our latest blog explores practical approaches to lead nurturing for higher education.

Create a clean marketing-to-admissions handoff with lead routing, SLAs, qualification rules, and CRM visibility across the funnel.

06/09/2026

Schools spend significant resources attracting prospective students through advertising, events, referrals, and other recruitment initiatives. However, many institutions face a common challenge after inquiries are generated: student interest does not always progress to enrollment.

In this webinar, we will examine where prospective students commonly disengage between inquiry and enrollment, and how institutions can build more connected, structured processes that support follow-up, application completion, document collection, and enrollment visibility.

Join us for an insightful discussion on improving conversion outcomes from the student interest you have already worked hard to generate.

Register here:

Session 1. Thursday, June 18, 2026, at 1:00 p.m. GMT / 2:00 p.m. CET.:
https://landing.higher-education-marketing.com/webinar-may-2026-uk/europe-the-social-search-shift

Session 2. Thursday, June 18, 2026, at 1:00 p.m. EDT.: https://landing.higher-education-marketing.com/webinar-may-2026-na-the-social-search-shift

06/08/2026

Short-form and long-form videos are shaping student recruitment differently across social platforms. 📽️🤳

Short-form content often drives visibility and first impressions, while long-form videos help prospective students better understand programmes, campus culture, and student experiences before making decisions.

A balanced video strategy allows institutions to stay visible throughout multiple stages of the student journey while supporting stronger engagement and trust online.

Continue the conversation with our team:
https://higher-education-marketing.com/contact

06/05/2026

Many institutions collect large amounts of website data but struggle to translate it into meaningful decisions. 🔎📊

In this clip from our webinar “Actionable Analytics in GA4: Turning Insights into Enrollment Growth,” Scott Cross explains how to analyse organic search performance through engagement metrics and behavioural signals that provide a clearer picture of prospective student interest.

Understanding how visitors interact with your content can help institutions identify opportunities to improve the student journey and support stronger enrollment outcomes.

If your institution is reviewing its analytics strategy, we'd be happy to continue the conversation.

🔗 Get in touch: https://www.higher-education-marketing.com/contact

06/05/2026

Prospective students often engage with institutions long before they submit an inquiry form. They ask questions in comments, send direct messages, save posts about programmes, and click through to learn more. This article examines how schools can build structured processes for responding to these signals, aligning marketing and admissions teams, and using social engagement as part of a broader enrollment strategy.

Learn how schools can turn comments, DMs, saves, and social engagement signals into timely admissions follow-up and qualified inquiries.

06/01/2026

Students are changing how they research schools. Many now turn to TikTok, Instagram, YouTube, and Reddit before visiting institutional websites or contacting admissions teams.

That shift is changing how higher education institutions approach visibility, trust, and engagement online. Searchable, answer-focused content combined with authentic student experiences can help schools stay relevant throughout the recruitment journey.

Small adjustments in content strategy can significantly improve discoverability and long-term engagement across social platforms.

🔗 Connect with our team to continue the conversation:
https://higher-education-marketing.com/contact

05/29/2026

For many prospective students, uncertainty around cost is one of the biggest barriers to taking the next step. Providing clear, personalized estimates early in the journey can significantly improve engagement and lead quality.

In this webinar session, Scott Cross presents the HEM Student Portal “Quote Builder” integration. This tool allows students to build their own program experience, view dynamic pricing, and receive accurate cost estimates through an intuitive interface. It also connects directly to the application process, creating a more seamless transition from inquiry to action.

By offering transparency and control, institutions can better support student decision-making while improving the quality of incoming inquiries.

👩‍🎓 If you are interested in enhancing your student journey with practical tools like this, connect with us here: https://www.higher-education-marketing.com/contact

05/27/2026

Application abandonment can quietly impact enrollment growth. This blog examines why students leave applications unfinished and how institutions can improve completion rates through clearer processes, saved progress functionality, automation, and stronger admissions follow-up.

Identify the form, payment, document, and follow-up issues that cause application abandonment before prospective students submit.

05/25/2026

Authenticity continues to shape how prospective students evaluate institutions. Content that reflects real experiences, clear outcomes, and honest messaging can influence how prospects move from initial interest to application. 🤳

Institutions are finding value in aligning their content with student concerns, platform behaviours, and consistent storytelling. This approach helps create a more transparent and engaging journey that supports informed decision-making.

A closer look at current content strategies can help refine this approach: https://higher-education-marketing.com/contact

05/22/2026

Many institutions rely on multiple platforms to manage marketing, admissions, and communications. When these systems operate independently, it becomes difficult to measure performance or understand true return on investment.

In this webinar session, Scott Cross highlights the importance of viewing the student journey as one connected process. When systems and data are aligned, institutions gain clearer insights into what drives engagement, application activity, and enrollment decisions.

This perspective allows teams to move beyond assumptions and make informed decisions based on real performance data. It also creates a more consistent experience for prospective students across every interaction.

🏫 If you are exploring ways to improve tracking and alignment across your systems, connect with our team here: https://www.higher-education-marketing.com/contact