10/19/2024
Last night, I took a moment to look at my company’s Instagram account. It used to have the perfect aesthetic—every post carefully curated because I genuinely enjoyed the process. I had the time to find the exact image and words to convey what I wanted to say. But over time, as I got busier, social media became more of a chore. The algorithms shifted, favouring those who post constantly. And what happens when we feel pressured to keep up? We stress. It becomes an extra task on our plates. We rush, copying and pasting captions, losing the creativity and authenticity that once made our content special. We repeat old captions, hoping no one notices—but someone always does. And eventually, more will. When we fall into this pattern, who are we to our audience? To ourselves?
I might be in the minority, but I want to refuse to participate in this cycle. For nearly 8 years with Talk-it-up Media, I’ve always followed my gut. I’ve jumped on trends that felt right, backed away from others, and felt relieved when the ones I ignored eventually faded away. Except for TikTok… I’m still undecided on that one.
I once received 10,000 likes for a video of me and my bully breed at a dog park advocating during the Pitbull ban in Montreal. The engagement was impressive, and it made me reflect on how much I value meaningful conversation and real action beyond just social media “likes.”
At times I do fear what social media is doing to society, even though I love it for the connections I’ve made and the awareness it can raise. I’ve learned so much from genuine accounts, like those highlighting the overpopulation crisis of northern dogs in Canada, which often leads to tragic dog culls and unimaginable trauma for the communities affected. But I despise what social media has become in many ways—the fake personas, the competition, the influencers renting Airbnbs and pretending to live a luxurious life by the ocean. It feels hollow, and I can’t help but hope for real change.
If you crave authenticity like I do, let’s connect. I write this as I blast Alanis Morissette, an artist I deeply respect for her raw honesty and staying true to herself. It’s something we could all benefit from supporting a little more. 🤍