Corduroy Marketing

Corduroy Marketing A tradigital marketing agency that lets you run your business, and lets us generate your client base

$840 in ad spend. $200,000 in pipeline.Here is the math:Average project: $40KClose rate: 50%10 booked consultations = 5 ...
06/15/2026

$840 in ad spend. $200,000 in pipeline.

Here is the math:

Average project: $40K
Close rate: 50%
10 booked consultations = 5 closed projects = $200,000

To get 10 booked consultations:
→ ~17 qualified inquiries (at 60% booking rate)
→ ~210 Google ad clicks (at 8% conversion)
→ ~$840 in ad spend (at $4/click locally)

Most remodelers look at $840/month in ad spend and think 'is that worth it?'

The better question: what is one $40K project worth?

Stop thinking in clicks. Start thinking in revenue.

🔵 Do you know your cost per booked consultation right now? Most remodelers don't. Drop your number or a question below 👇

Most remodeling businesses have 1 or 2 of these 5 stages. That's why their pipeline is inconsistent.Here's what a comple...
06/08/2026

Most remodeling businesses have 1 or 2 of these 5 stages. That's why their pipeline is inconsistent.

Here's what a complete system looks like:

→ Stage 1: Demand Capture, Google Ads and Maps targeting homeowners searching right now. Not Instagram. Not SEO alone. Active searches, tonight, on their phone.

→ Stage 2: Conversion, A single landing page. One goal: book a consultation. No menu. No distractions. One path.

→ Stage 3: Speed to Lead, Automated SMS within 90 seconds of every form submission. 50%+ of homeowners hire the first contractor who responds. Most respond in 4–24 hours. That gap is the opportunity.

→ Stage 4: Follow-Up, 7 touches over 14 days. Stops when they book. No manual chasing. Most leads don't book on first contact, this keeps you in front of them.

→ Stage 5: Close Support, Estimate follow-up emails, objection sequences, proof content. Turns 25% close rates into 40%.

Five stages. One complete system.

🔵 Which of these 5 stages does your business have right now? Drop the number in the comments 👇

06/01/2026

Referrals are reactive. A real pipeline is proactive.

Here's the difference.

If I asked you to double your revenue next year — could you do it on referrals alone?

Probably not. And that's the problem.
Referrals are reactive. You wait for them.
A real pipeline is proactive. You build it.

Here's what proactive looks like:

→ Google campaigns targeting active searches in your area
→ Automated follow-up so no inquiry goes cold
→ Monthly content + reviews that build trust before anyone calls

You don't have to abandon referrals.
You have to stop depending on them.

Build the system that fills your pipeline whether or not your last client recommends you.

💬 What percentage of your leads come from referrals right now? 👇

🟠 Build the system → corduroymarketing.com/remodeling/

05/20/2026

Your Google ad just cost $12. Here's exactly where the money went. 🧵

A homeowner searched 'kitchen remodel near me.'
They clicked your ad.
They landed on your homepage with 7 different things to click.
They got confused. Clicked nothing. Left.

$12. Gone.

Here's what should happen instead:
→ Ad → Dedicated landing page (one goal: book a call)
→ Instant SMS within 90 seconds of form submission
→ If no book → 7-touch follow-up over 14 days
→ Sequence stops the moment they book

The ad spend isn't the problem.
The leaking pipeline after the click is the problem.

💬 Have you ever run Google Ads that didn't convert? What happened? 👇

🟠 We fix this for remodelers → corduroymarketing.com/remodeling/

Most remodelers don't have a lead problem. They have a follow-up problem.Here's what happens every week:→ 6 inquiries co...
05/15/2026

Most remodelers don't have a lead problem. They have a follow-up problem.

Here's what happens every week:
→ 6 inquiries come in
→ 3 get a response within 24 hrs
→ The other 3 get an email 4 days later
→ By then — the homeowner hired someone else

The leads weren't bad. The follow-up system was broken.

Homeowners spending $40K–$75K on a remodel are comparing 3–4 contractors simultaneously. First to respond wins. First to follow up wins again.

Speed + consistency = the pipeline most remodelers never build.

💬 Contractors — how fast does your team respond to a new inquiry? Drop your average time below 👇

🟠 See how we fix this → corduroymarketing.com/remodeling/

04/23/2026

Most remodelers have 1 or 2 stages of a pipeline.

Here's what all 5 look like:

Stage 1 — Demand Capture: Google Ads + Maps for homeowners actively searching. Not Instagram. Not SEO. Right now.

Stage 2 — Conversion: One landing page. One goal — book a consultation. Clean. Fast. Mobile-optimized.

Stage 3 — Speed to Lead: Automated SMS within 90 seconds. First contractor to respond wins more than half the time.

Stage 4 — Follow-Up: 30-day nurture sequence for people who don't book immediately. Most don't.

Stage 5 — Close Support: Estimate follow-ups. Objection sequences. Proof content. Turns 25% close rates into 40%.

Five stages. Most remodelers have one or two.
That's why pipelines are inconsistent.

💬 Which stage are you missing? Be honest below 👇

🟠 We build all 5 → corduroymarketing.com/remodeling/

04/13/2026

You're not wasting money on ads.
You're wasting it on everything after the click.

A homeowner clicks your ad. Lands on your homepage. Sees 7 things to click. Gets confused, clicks nothing, leaves.

That click just cost you $6–$15. Gone.

What should happen instead:
Ad → dedicated landing page → one action → book a consultation.

One path. One goal.
Then: instant SMS within 2 minutes.
Then: follow-up if they don't book.
Then: 30-day nurture sequence.

The ad spend isn't the problem.

The leaking pipeline after the click is the problem.

💬 Remodelers — where does your funnel break down? Drop it below 👇

🟠 We fix this → corduroymarketing.com/remodeling/

12 qualified homeowner inquiries/month.That's your real target. Not 'more leads.'Here's the math:→ Target: 2 new project...
04/03/2026

12 qualified homeowner inquiries/month.
That's your real target. Not 'more leads.'

Here's the math:
→ Target: 2 new projects/month
→ Close rate: 30% → you need 7 consultations
→ Booked consult rate: ~60% → you need 12 inquiries

12 inquiries. That's the number.
Not 'more leads.' Not 'better ads.'

Build backward from revenue. Every time.

💬 What's your close rate right now?
Most remodelers don't track it — be honest below 👇

📤 Share this with a contractor guessing at their numbers.

Referrals are not a growth strategy.They're a survival strategy.3 fatal flaws of referral-only pipelines:❌ You can't tur...
03/30/2026

Referrals are not a growth strategy.
They're a survival strategy.

3 fatal flaws of referral-only pipelines:
❌ You can't turn them on when revenue dips
❌ You can't predict volume month to month
❌ You can't scale without just hoping

The remodelers hitting $3M–$5M+ don't pray for referrals.
They run systems that generate demand on command.

Referrals on top of that? Great.
Referrals instead of that? Risky.

Build the machine. Then let referrals be a bonus.

💬 Agree or disagree? Remodelers — I want to hear your take 👇

📤 Share this with a contractor still running on referrals alone.

10 booked consultations = $200,000 in potential pipeline.Here's the math. 👆 Swipe through.• Average project: $40K• Close...
03/27/2026

10 booked consultations = $200,000 in potential pipeline.
Here's the math. 👆 Swipe through.

• Average project: $40K
• Close rate: 50%
• 10 consults = 5 closed jobs = $200,000

What does it take to get 10 booked consults?
→ ~17 qualified inquiries
→ ~210 Google ad clicks
→ ~$840 in ad spend

$840 → $200,000 in pipeline.
Real numbers vary. The framework doesn't.

Stop thinking in clicks.
Start thinking in revenue.

💬 Do you know your cost per booked consultation?
Most remodelers don't — that's the problem 👇

Address

4791 Rue Street Ambroise
Montreal, QC
H4C2E8

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