Corduroy Marketing

Corduroy Marketing A tradigital marketing agency that lets you run your business, and lets us generate your client base

Google Maps is worth more to your remodeling business than Instagram. Here's why most contractors miss it 👇Instagram → I...
07/29/2026

Google Maps is worth more to your remodeling business than Instagram. Here's why most contractors miss it 👇

Instagram → Inspiration stage. Homeowners are dreaming.
Google Maps → Decision stage. They are comparing and choosing.

When someone searches 'bathroom remodeler near me' at 9pm, they are not looking for inspiration. They want a contractor. Right now. Tonight.

4 things that move your Maps ranking:
→ Consistent review volume asks every client, every completed project
→ Project photos added monthly, not in one burst then nothing
→ Keyword-rich business description, specific to services and city
→ Accurate service areas and categories, complete and updated

The contractor ranking first on Maps for 'kitchen remodel near me' is not always the best. They are the most optimised.

💬 When did you last update your Google Business Profile? Drop a number of months below 👇

07/22/2026

A GC had 200+ Google reviews and almost no inbound leads. Here's exactly why 👇

Everything looked perfect from the outside:
âś… 4.9 stars with 200+ reviews
âś… Professional website with before/after photos
âś… Strong referral reputation in the community

The problem: zero conversion infrastructure.
❌ Website had no clear call-to-action
❌ Contact responses took 2–3 days
❌ No follow-up after first inquiry
❌ Google Business Profile untouched for 8 months

What we rebuilt:
— Conversion landing page (one goal: book a consultation)
— Instant SMS auto-response on every form submission
— 10-touch follow-up sequence over 3 weeks
— Google Business Profile fully rebuilt
— Google Ads targeting '[service] near me' searches

60 days later:
→ 9 qualified inquiries/month (was 2–3)
→ 5 consultations booked
→ 3 projects closed

Same reputation. New pipeline.

💬 What's the bottleneck in your business right now? 👇

🟠 We build this for remodelers → corduroymarketing.com/remodeling/

You can hire some agency you'll never meet, or work with us.
07/14/2026

You can hire some agency you'll never meet, or work with us.

10 booked consultations = $200,000 in potential pipeline. Here's the math 🧮• Average project: $40K• Close rate: 50%• 10 ...
07/06/2026

10 booked consultations = $200,000 in potential pipeline. Here's the math đź§®

• Average project: $40K
• Close rate: 50%
• 10 consults = 5 closed jobs = $200,000

To get 10 booked consultations:
→ ~17 qualified inquiries (at 60% booking rate)
→ ~210 Google ad clicks (at 8% conversion)
→ ~$840 in ad spend (at $4/click locally)

$840 → $200,000 in pipeline.

Real numbers vary by market. But the framework is what matters.

Stop thinking in clicks. Start thinking in revenue.

🔵 Do you know your cost per booked consultation? Most remodelers don't — and that's the gap 👇

🟠 We build this system for remodelers → corduroymarketing.com/remodeling/

Meet Joel. 20+ years in the marketing game'll do that to your hairline. He's been pulling it out to get clients results ...
07/02/2026

Meet Joel. 20+ years in the marketing game'll do that to your hairline. He's been pulling it out to get clients results since before your current agency was founded. Now it's just results, no hair required.

50% of homeowners hire the first contractor who responds.Most contractors respond in 4–24 hours.That gap is your entire ...
06/29/2026

50% of homeowners hire the first contractor who responds.

Most contractors respond in 4–24 hours.

That gap is your entire opportunity.

Here's a simple automated system that fixes it:
→ Lead fills out form → instant SMS fires within 90 seconds
→ Your team calls within 60 minutes
→ No answer? 7-touch SMS + email sequence begins over 14 days
→ Sequence stops automatically when they book

You don't have to be at your desk 24/7. You have to build the system once.

First to respond. Last to give up. Most jobs won.

💬 What's your current average response time to a new lead? Drop it below 👇

A kitchen remodeler doing $2.1M/year had almost no online presence driving leads.Everything came from referrals. And the...
06/22/2026

A kitchen remodeler doing $2.1M/year had almost no online presence driving leads.

Everything came from referrals. And the referrals were good, until the slow season hit.

Here's what the pipeline looked like:

→ 4–5 inquiries/month, almost all from word-of-mouth
→ 3–4 day average response time to new inquiries
→ No follow-up system after first contact
→ Homepage with 7 things to click and no clear CTA

We rebuilt it from the ground up:

— Google Ads targeting high-intent 'near me' and project-specific searches
— Dedicated conversion landing page with one action: book a consultation
— Automated SMS firing within 90 seconds of every form submission
— 7-touch follow-up sequence over 14 days — stops when they book
— GBP rebuilt with fresh photos, keyword-rich description, and new reviews

60 days later:
→ 12 qualified inquiries/month (up from 4–5)
→ 7 booked consultations
→ 3–4 closed projects per month from online alone

Referrals still came in. Now they were a bonus, not a lifeline.

🔵 What does your current lead mix look like — online vs referrals? 👇

$840 in ad spend. $200,000 in pipeline.Here is the math:Average project: $40KClose rate: 50%10 booked consultations = 5 ...
06/15/2026

$840 in ad spend. $200,000 in pipeline.

Here is the math:

Average project: $40K
Close rate: 50%
10 booked consultations = 5 closed projects = $200,000

To get 10 booked consultations:
→ ~17 qualified inquiries (at 60% booking rate)
→ ~210 Google ad clicks (at 8% conversion)
→ ~$840 in ad spend (at $4/click locally)

Most remodelers look at $840/month in ad spend and think 'is that worth it?'

The better question: what is one $40K project worth?

Stop thinking in clicks. Start thinking in revenue.

🔵 Do you know your cost per booked consultation right now? Most remodelers don't. Drop your number or a question below 👇

Most remodeling businesses have 1 or 2 of these 5 stages. That's why their pipeline is inconsistent.Here's what a comple...
06/08/2026

Most remodeling businesses have 1 or 2 of these 5 stages. That's why their pipeline is inconsistent.

Here's what a complete system looks like:

→ Stage 1: Demand Capture, Google Ads and Maps targeting homeowners searching right now. Not Instagram. Not SEO alone. Active searches, tonight, on their phone.

→ Stage 2: Conversion, A single landing page. One goal: book a consultation. No menu. No distractions. One path.

→ Stage 3: Speed to Lead, Automated SMS within 90 seconds of every form submission. 50%+ of homeowners hire the first contractor who responds. Most respond in 4–24 hours. That gap is the opportunity.

→ Stage 4: Follow-Up, 7 touches over 14 days. Stops when they book. No manual chasing. Most leads don't book on first contact, this keeps you in front of them.

→ Stage 5: Close Support, Estimate follow-up emails, objection sequences, proof content. Turns 25% close rates into 40%.

Five stages. One complete system.

🔵 Which of these 5 stages does your business have right now? Drop the number in the comments 👇

06/01/2026

Referrals are reactive. A real pipeline is proactive.

Here's the difference.

If I asked you to double your revenue next year — could you do it on referrals alone?

Probably not. And that's the problem.
Referrals are reactive. You wait for them.
A real pipeline is proactive. You build it.

Here's what proactive looks like:

→ Google campaigns targeting active searches in your area
→ Automated follow-up so no inquiry goes cold
→ Monthly content + reviews that build trust before anyone calls

You don't have to abandon referrals.
You have to stop depending on them.

Build the system that fills your pipeline whether or not your last client recommends you.

💬 What percentage of your leads come from referrals right now? 👇

🟠 Build the system → corduroymarketing.com/remodeling/

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4791 Rue Street Ambroise
Montreal, QC
H4C2E8

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