Business Intervention Group

08/10/2018

11/27/2017

A recent survey shows that 53% of marketers don’t have the resources to consistently churn out content. If this is the case – content curation may be the answer.

11/16/2017

Instagram’s move to remove recency requirements allows for brands to post pre-produced story posts without any obvious indication that they’re less “in-the-moment.”

Unlike with Snapchat’s Stories, with Instagram’s Stories people and brands can mask if a post is old.

10/18/2017

Social media presents a wide variety of opportunities for brands – big or small. Regardless of the platform and your company’s target audience, there are many marketing ideas you may have yet to consider. Take full advantage of social media by utilizing these campaign ideas from Small Biz Trends. http://ow.ly/pywl30fXX2A

10/16/2017

Facebook is moving into LinkedIn territory by testing new resume features that would move beyond a simple social network into the professional sector. The new feature would combine all relevant information into a single, professional-looking package, away from person photos and status updates. http://ow.ly/8rLu30fUJAc

The social network might be about to barge in on LinkedIn's turf in a big way.

10/13/2017

Consumer’s are savvier than ever, especially with technologies like ad blockers and TIVO. To develop a deeper connection, brands are turning to experiential marketing to create more fulsome relationships with consumers. http://ow.ly/qpl330fMoKZ

M&M’s, Jaguar, Mastercard and others seek direct connections and more meaningful relationships with consumers.

10/11/2017

http://ow.ly/HaMs30fMoGM Four qualities to consider to maximize employee engagement: inspire, empower, listen and appreciate.

Any one of these practices will make you a better leader.

10/06/2017

Tiffany & Co. demonstrate how companies can learn from their competitors. The jeweller used what their competitors were doing and adapted it to fit their business model in a way that didn’t compromise the brand’s core values. http://ow.ly/A6wd30fwmCj

The legendary luxury brand’s marketing vp shares a few insights.

10/04/2017

Neuroscience suggests that when it comes to motivating action, rewards may be more effective than punishments. To motivate your employees, highlight the rewards that come with reaching goals on a personal and company-wide perspective. http://ow.ly/ijhT30fwmtn

It depends whether you’re trying to encourage or discourage action.

10/02/2017

Who will be impacted by Twitter doubling its character limit? While the announcement has had a polarizing reaction, the change may have a positive impact on brands using the platform. Twitter is all about engaging with your audience and this new change will give brands and consumers the opportunity to be more expressive. http://ow.ly/K8X230fwmnd

Earlier this week, Twitter announced it would...