Upkeep Media Inc.

09/03/2026

She Joked About Selling Her Company. A Friend From NARPM Made It Happen.

Joining NARPM started as a mystery, everyone kept mentioning it without explaining what it was. The first meeting was humbling: realizing she was doing everything wrong turned out to be exactly what pushed her to grow, eventually leading to her serving as NARPM president in 2025. Along the way, she built real friendships.

A half-joking comment about eventually selling the PM company turned into a real conversation after an unsolicited offer didn't fit her long-term plans, and that NARPM friend, looking to triple his door count, discussed buying the business over lunch.

Watch the full episode with Amy Hanson of Berkshire Hathaway HomeServices PenFed Realty Texas on My Property Management Story.

09/02/2026

Who Should a Property Management Company Hire First?

Maintenance! Maintenance is the position that will overwhelm a property manager before anything else does. By the time you hit 60 to 70 doors, you need a maintenance helper or coordinator, without it, maintenance alone can eat up all your time. Trying to run 125 to 150 doors solo doesn't just risk burnout, it makes it nearly impossible to deliver the level of service tenants expect, especially when they want an immediate fix the moment something breaks.

Watch the full episode with Amy Hanson of Berkshire Hathaway HomeServices PenFed Realty Texas Berkshire Hathaway HomeServices PenFed Realty on My Property Management Story.

09/01/2026

Before anyone picks up the phone to call about property management, they've already Googled you, read your reviews, checked your website, and probably looked you up on Facebook too.

If that presence isn't there, or isn't built out, you're getting ruled out before the conversation even starts.

Step one is the basics: a name, a tax id, and a website.

Watch the full episode with Amy Hanson of Berkshire Hathaway HomeServices PenFed Realty Texas on My Property Management Story.

08/31/2026

First Call Strategy: Information, Not Pressure

He treats the first call as his chance to differentiate, not to close. Most prospects are already talking to two or three other property managers, so his approach is to walk them through how his company operates, its cost basis, and three to four specific differentiators backed by market research, without ever badmouthing competitors. He's upfront that mistakes happen in this business and commits to making them right. For him, that first call isn't a pressure campaign, it's an information exchange.

Watch the full episode with Larry Tracy of BHB Real Estate Group on My Property Management Story.

08/28/2026

Real Estate Is Just a Math Problem.

It comes down to numbers: what you pay for it, what you put into it, and what it brings back. That math either says yes, pointing to strong monthly cash flow or long-term appreciation, or it says no.

Watch the full episode with Larry Tracy of BHB Real Estate Group on My Property Management Story.

08/28/2026

If you're at 150 doors and want to get to 500, how do you know what actually needs to happen to make that goal realistic?

Most property management companies focus on how many doors they need to add. But there's another number quietly working against you every month: the doors you're losing. 📉

In this video, you'll learn how to use the math behind your current door count, churn, close rate, and lead volume to build a realistic path to 500 doors.

✅ Get your 100% FREE no-obligation strategy session call ($1000 va...

08/27/2026

Building Generational Wealth, One Property at a Time

With four children and four grandchildren, the goal is building a solid foundation for generational wealth, not just short-term returns. The portfolio spans single-family homes, multi-unit properties, and a few commercial buildings, and the deciding factor for any of them, whether it's a two-unit or a 20-unit, is the potential to generate cash flow.

Continue listening to Larry Tracy of BHB Real Estate Group on the My Property Management Story podcast.

08/26/2026

The Hiring Test That Predicts Who'll Actually Succeed

When building a team, the difference comes down to how people handle information and instruction. Sponges absorb it, apply it, and eventually reach a point where they can teach others. Bricks reject it no matter how much you pour in. A person who isn't willing to receive instruction is going to struggle to function within any business structure, no matter how talented they seem on paper.

Watch the full episode with Larry Tracy of BHB Real Estate Group on My Property Management Story.

08/25/2026

Are You The Best Property Management Company?

Property management is a really competitive landscape, hundreds of companies offering the exact same service. Saying "we're the best" means nothing to someone who's never heard of you. To that person, you're just another listing they're scrolling past while searching for a property management company.

If you actually think you're the best, prove it. Identify what makes you different from every other company in your market, and make sure your marketing leads with that, not a generic claim nobody can verify.

08/24/2026

This 1,000 Door PM Company Gets 95% of Their Leads From...

SEO and Reputation Management! Over 95% of leads come from SEO, built alongside early, deliberate reputation management. Getting ahead on Google and Yelp reviews years before most competitors caught on turned into a lasting ranking advantage. What felt at the time like a stroke of luck, was really early recognition of a strategy that would keep bringing in leads for years to come.

Watch the full episode with Steve Simpson of Central Florida Property Management on My Property Management Story.