Integration Yantra Inc.

02/27/2023

Votre marque, produit et service sont-ils prêts pour demain ?
Ensemble, nous le serons.

02/27/2023

07/07/2020

Branding is one of the key components of any business.
Branding is not just your logo or your website UI, but it’s also about how your customers connect with you, what’s their perspective of you, how do you provide value to them.
How can you start with branding?
Let’s dive in straight into it-
• Build your brand identity- Your Values, Your Promises and How you want customer to feel about your brand. It’s not just about creating your tagline, logo, website, brochures, email marketing campaigns, etc
• Identify your target audience - narrow down your niche audience
• Create buyer personas – segment different types of customers
• Create a marketing funnel – to grab attention of your users and build brand awareness
• Create a sales funnel – to acquire customers
• Foster a healthy work culture – value both your employees and customers
Do you want to learn more about how to start branding?
Let us know and we’ll brainstorm together!
Reach out to us at https://buff.ly/3fa2AyN

06/23/2020

Have you ever thought how brands like McDonald’s, Netflix, Oreo, Dove, Lindt, Glossier, L'Oréal, Domino's Pizza, and Pepsi became the go-to consumer choice?

Well, the short answer to building a successful brand is a solid branding!

These brands didn’t just focus on their digital presence but more on their customer experience.

From the moment your customer discovers your brand to their experience with your service or product must be seamless.

Ask yourself questions:
• Is your brand everywhere?
• Do you have a consistent tone for your brand?
• Does your brand have brand authenticity?
• Do you personalize the shopping experience for your consumers?
• Do you invest in building and nurturing your community and fan base?
• Do you make sure to engage your real brand ambassadors? I.e your employees

Customers love brands. The more you personalize your brand, the better your audience will be able to connect with it.

We ensure that your customers get the best from your brand. We build pre-sale and post-sale strategies that help you define a flawless customer journey.

Want to become the go-to choice for your customers? We can help you!

Reach out to us at https://buff.ly/2YvK7qN

06/17/2020

The marketing industry is undergoing one of the biggest changes in human history.

Businesses need to survive despite the lowering market and simultaneously generate value for their customers.

It’s a difficult time for marketers and brands.

Or is it?

If you look at the bright side, things have never been better-

-We've never had this much power of digital communication
-We’ve never had automated tools that exist today
-We’ve never had the technology to ace marketing like we can today!

There’s no doubt that almost every industry has taken a hit from the pandemic. But this is also the time to connect with your audience better, to understand them, and create not just a “product” but something that adds value to their life.

You have two choices. You can either sulk about what’s going on or stand up and make a change to help make others’ lives easier and better.

What do you plan to do differently in marketing?

06/16/2020

You need 3 things to have a successful marketing strategy right now.

-Understand your audience & their needs
-Learn how your product/service fits in their lives
-Make sure its value-based and makes their lives easier

This is not the time to hard-sell your services or products.

This is not the time to offer them travel packages.

This is the time to show them how much you genuinely care about their needs.

This is the time to be flexible with your marketing ideas and experiment with a bunch of new ones that are more empathic and kinder towards your customers while still aligning with your KPIs and goals.

Have you changed your marketing strategies yet?

What do you think are the marketing trends right now?

06/12/2020

We’ve often seen women transforming society. Be it the world of sciences or social causes or leadership. Women have proved and in fact, surpassed the gender-biased expectations they face from the world.

One such powerful change was recently brought by Jacinda Ardern, Prime Minister of New Zealand.

Despite the criticism and apprehensions she has battled with as a woman leader, she recently made an announcement that surprised the entire world.

She just declared that New Zealand is now coronavirus-free.

The country had set up a four-stage alert system with its first lockdown on 25 March. With a sustained effort and continuous monitoring, the country doesn’t have any active cases of coronavirus.

While countries are struggling to keep their coronavirus cases low, Jacinda has set the bar high.

Call it strategic planning, in-depth research or analysis, the end results are stunning!

Also, do you know a strong woman in your life?

Tag them in the comments section below to celebrate them!



Picture Credits: Vogue

06/09/2020

The pandemic has transformed the marketing industry. Right from the content ideation process to the target platforms and audience, there has been a major shift in how brands pitch to their consumers now.

Top 3 things when you are pitching an ad to your customer:
-Empathy
-Value Recognition
-Compassion

You don’t want to slam a marketing ad on your consumers' profile. Brands should leverage this time of crisis to understand their consumer better:

-Know what they need.
-Learn how your service/product makes their lives better and easier.
-What value does your brand hold in your consumer’s life?
-Do you have an affordable product?
-Is it worth the cost?

Remember, you are a consumer yourself. Think like one.