Drive Marketing

Drive Marketing Bridging The Gap Between Marketing And Tech, Boosting Leads and ROI since 2013 We are conversion experts.

We help other marketing companies find out why their funnels are leaking and how to fix them.

Google Merchant Center UpdateIf your business uses the Content API for Shopping, it's time to take action.Google will di...
07/29/2026

Google Merchant Center Update

If your business uses the Content API for Shopping, it's time to take action.

Google will discontinue the Content API on August 18, 2026, meaning you'll need to migrate to the new Merchant API to keep your products showing on Google. If you need more time, you can also request an extension.

Now's the time to check your migration status and make sure you're ready before the deadline.

📢 Google is updating its Terms of Service on July 30, 2026.While the update won't change how you use Google's services, ...
07/22/2026

📢 Google is updating its Terms of Service on July 30, 2026.

While the update won't change how you use Google's services, it does provide greater clarity around how the services operate, legal terms, AI-related disclosures, and region-specific updates for users in the EEA and India.

Staying informed about platform changes like these can help businesses and marketers avoid surprises and better understand the tools they rely on every day.

Follow Drive Marketing for the latest digital marketing news, platform updates, and industry insights.

Most businesses think digital marketing is about creativity. Sheldon P**n from Drive Marketing argues it's now an 80% en...
07/20/2026

Most businesses think digital marketing is about creativity. Sheldon P**n from Drive Marketing argues it's now an 80% engineering problem.

In this episode of the Culture Ju**ie Podcast, Sheldon breaks down:

1. Why the old way of running Meta ads is quietly failing people?
2. How he achieved a 12:1 return on ad spend (industry average is 3.6)?
3. What separates agencies that drive real revenue from ones that just make noise?
4. Why he still trusts his interns over AI agents?

If you're a business owner trying to cut through the chaos of digital marketing in 2026, this one's worth your time.

🎧 Watch the full episode here: https://www.youtube.com/watch?v=5wCckb0p7qs

**iePodcast

"Everybody has access to these AI tools now. So what actually sets you apart?"👀Sheldon P**n, founder of Drive Marketing,...
07/14/2026

"Everybody has access to these AI tools now. So what actually sets you apart?"👀

Sheldon P**n, founder of Drive Marketing, recently sat down on the Marketist Podcast to talk about where AI actually belongs in performance marketing and where it doesn't.

👉A few highlights from the conversation:

- AI agents running your ad accounts? Sheldon explains why Drive Marketing has deliberately stayed away from letting AI agents set up campaigns and the real account-lockout horror stories from Meta and Google that back up that decision.

- Predictive AI vs. generative AI. Tools like PMax work best when you feed them clean, complete data and get out of the way not when you try to bias them with rigid keyword and demographic rules.

- Hiring in the AI era. The skill that matters now isn't finding answers, it's asking the smart question. Sheldon shares why Drive Marketing is hiring people from non-traditional backgrounds who bring that kind of thinking.

- The future of agencies. Sheldon makes the case for why a strong team will always outperform a solo AI-powered operator and why client relationships still come down to real human trust.

It's an honest, no-fluff conversation about running a data-driven agency in 2026.

🎧 Listen to the full episode: https://www.youtube.com/watch?v=B_nKQP09lO4

A 12x return on ad spend doesn't happen by accident. Sheldon P**n of Drive Marketing joins the Web Talk Show to walk thr...
06/22/2026

A 12x return on ad spend doesn't happen by accident.

Sheldon P**n of Drive Marketing joins the Web Talk Show to walk through the groundwork that makes campaigns actually convert — from competitive research and brand positioning to the technical setup that most people completely overlook.

Whether you're just starting out or already investing in paid ads, this conversation will give you a clearer picture of what a proper campaign setup looks like from start to finish.

▶️ Watch the full episode here: https://www.youtube.com/watch?v=2F7v0-uU7Pw

What if the secret to a great business was just... building a place people actually want to work?Sheldon P**n, founder o...
06/17/2026

What if the secret to a great business was just... building a place people actually want to work?

Sheldon P**n, founder of Drive Marketing, joins the Crazy Puzzles Podcast to talk about leadership, work-life balance, and how treating your team with trust and transparency directly impacts your bottom line — including a consistent 12x return on ad spend for their clients.

Whether you're a founder, a manager, or just tired of bad workplace culture, this conversation is worth your time.

▶️ Watch the full episode here: https://www.youtube.com/watch?v=xAiUxizj6wA

Microsoft Advertising is updating its UTM auto-tagging starting September 2, 2026.If you are running Microsoft Ads, here...
06/16/2026

Microsoft Advertising is updating its UTM auto-tagging starting September 2, 2026.

If you are running Microsoft Ads, here is what is changing: Campaign formats like Search, Audience, Shopping, and Performance Max will now be reported separately in your analytics platform instead of being grouped together under "Paid Search".

The good news — no action is required. If you are already using UTM auto-tagging, the updated tags will be applied automatically.

This means more accurate performance reporting and clearer budget decisions going forward. A small but useful change for anyone who wants a better view of what is actually working across their campaigns.

Have questions about how this affects your reporting? Feel free to reach out.

06/02/2026

Does traditional SEO still matter in a world of ChatGPT, Gemini, and AI-powered search?

It's one of the biggest questions marketers and business owners are asking right now.

While AI is changing how people search for information, the fundamentals of being discoverable online haven't disappeared. What's changing is where people search, how answers are delivered, and what signals AI models use to decide which brands and websites to reference.

In this video, we break down:
✅ Whether SEO is still relevant
✅ How AI search differs from traditional search
✅ Why reviews, earned media, and online reputation matter more than ever
✅ What businesses should be focusing on today

Watch the full video on YouTube to get the complete breakdown: https://youtu.be/l8oCVbQzqhA

Today's the day! 🙌 The Drive Marketing team is at Booth 48 at The Small Business Show 2026 in Toronto. Come say hi — we'...
05/22/2026

Today's the day! 🙌 The Drive Marketing team is at Booth 48 at The Small Business Show 2026 in Toronto. Come say hi — we'd love to meet you and chat about growing your business with data-driven ads!

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