Mad Strategies Inc.

07/19/2023

How to grow a business? Take a step back.

It was an absolute pleasure being on the Power Your Edge podcast with Malkie Scholnick last week. During our conversation, we delved into a range of topics related to marketing and creativity, including my process for coming up with innovative ideas for clients and the importance of stepping back to help your business grow. We also discussed the best ways to communicate creative ideas to your team and how to extract the core story from clients before starting any design work. A key takeaway: the crucial role of emotion in marketing and how to effectively infuse it into your campaigns. In the end, we engage in a fascinating discussion about the role of AI in the creative process, where I remark that rather than being a replacement for human work, AI is a tool humans can use in their creative endeavors.

Tune in to the interview here:
Season 4 Ep 1: Morty Silber: Mad Strategies Inc. 32:52
https://www.theboldedge.com/podcast/

In this episode you will learn:

-My process for thinking up great ideas for my clients
-Why stepping back will actually help your business grow.
-The best way to give over your creative ideas to the rest of the team.
-The method to getting the core story out of clients
-A solid story is key before starting with design.
-Infusing emotion into non-profit marketing.
-How budgets play a role within a marketing campaign.
-The role of AI within the creative process

Welcome We share with you the voices of creatives. You will learn, grow and laugh with us as we hear from people who are the same as us. Their journey, their tools, their gems and their wisdom. All are coming together to power your edge! If you cannot view the podcast episodes below, it is […]

02/10/2022

A beautiful catalogue in the works for 🍫
# decor

01/19/2022

What does hope mean to you?

‘Restoring Hope’ is one of the events we ran for Chai Lifeline, an organization that provides unwavering support for children with life-threatening and lifelong illnesses.

Heartfelt speeches and exceptional performances made for an incredible evening. We were honoured to host this event and help restore hope for the Chai Lifeline warriors.

01/05/2022

When words aren’t enough

Chocolate Decor sells gifts that say how you feel and event installations that leave guests speechless.

Thanks to an upcoming website revamp, soon their site will be just as show stopping as the pieces they create.

12/16/2021

Investing in Israeli real estate is an easy decision.

But flying to Israel and figuring out who to deal with and what to buy? Not so easy.

So Azorim came to Montreal.

A few years ago we hosted a dinner for Azorim Investment Development and Construction. Here are some photos to showcase that memorable event.

12/14/2021

Within These Walls

What better time than during their fundraiser to look back on past events we’ve run for Yeshiva Gedola.

When advertising our events, we always focus on the mission of the organization. Never on the bells and whistles or the entertainment.

All of the messaging for this event, from the ads to the decor, showcased the magic that happens within the walls of Yeshiva Gedola.

12/08/2021

The time has come for Yeshiva Gedola’s annual fundraiser and today is the official draft date!

We created this short video to build excitement and showcase the world of opportunities that are created when you donate.

While Yeshiva Gedola’s students reach for the stars, we hope you feel inspired to reach out a helping hand.

12/02/2021

Nothing is more powerful than outside the box branding!

Branding is an essential part of telling your clients who you are. It’s what makes you memorable and sets you apart from the crowd.

Check out this video for Toronto Buying Group that showcases their unique brand image.

11/22/2021

The two things people fear most about going to the dentist are pain and judgement.

Our solution? Replace that negative association with the blissful idea of spending the day at the spa.