Bread and Circuses Inc.

Bread and Circuses Inc. We combine fractional marketing + digital agency services to provide flexible options for growing companies.

Your marketing feels scattered. You know you need senior-level strategy, but a full-time Marketing Director isn't in the...
09/02/2025

Your marketing feels scattered. You know you need senior-level strategy, but a full-time Marketing Director isn't in the budget.

Sound familiar?

See what fractional marketing leadership actually costs for a business like yours.

Our calculator shows real numbers based on your revenue and team size.

πŸ‘‡ Find out in 30 seconds: https://breadncircuses.com/fractional-marketing-savings-calculator/

Calculate fractional marketing savings: compare In-house vs fractional marketing + agency costs with our free cost comparison tool.

Growing fast but can't justify a $400K CMO hire? You're not alone.Most growing businesses get stuck in the "marketing le...
08/29/2025

Growing fast but can't justify a $400K CMO hire? You're not alone.

Most growing businesses get stuck in the "marketing leadership gap" - you've outgrown basic tactics, but full-time executive marketing leadership feels financially impossible.

Food for thought:

Companies working with fractional marketing leaders see 29% average revenue growth vs. 19% for those without.

The difference? Strategic marketing leadership that actually drives business results.

βœ… Get C-level marketing expertise for 50-75% less than a full-time hire
βœ… Fill the strategy gap without the overhead
βœ… Turn marketing from an expense into a growth engine

Ready to discover if fractional marketing is right for your business?

Our complete guide breaks down everything you need to know - from costs and ROI to finding the right fractional leader for your stage.

πŸ‘‰ Read the full guide: https://www.breadncircuses.com/blog/fractional-marketing-for-smb

What's your biggest marketing leadership challenge right now? Drop a comment below.*

Fractional marketing unlocks C-level genius at startup prices. The competitive advantage hiding in plain sight for growing businesses.

πŸ”¬ We went straight to the source to understand how AI is really impacting creative work.51 writers, designers, video cre...
08/27/2025

πŸ”¬ We went straight to the source to understand how AI is really impacting creative work.

51 writers, designers, video creators, and other pros shared their honest thoughts about AI adoption, concerns, and what they'll never let technology touch.

The results paint a picture that's far more nuanced than the headlines suggest.

Spoiler: ChatGPT dominates (84% usage), but quality control remains their #1 concern.

Get the full research β†’
https://breadncircuses.com/ai-and-creativity-survey/

Creators aren't handing over the keys to AI just yet. See what our 2025 AI and Creativity Survey says about the future of creativity and tech.

βœ… The 10 best content creation services of 2025 are here.What sets them apart?β†’ Deep industry specialization (not β€œwe do...
08/25/2025

βœ… The 10 best content creation services of 2025 are here.

What sets them apart?

β†’ Deep industry specialization (not β€œwe do everything”)
β†’ Performance-driven strategies (not just pretty content)
β†’ Proven case studies
β†’ Strategic partnerships (not just vendor relationships)

Whether you need B2B expertise, e-commerce focus, or visual storytelling, this guide has you covered.

See the full breakdown β†’ https://breadncircuses.com/best-content-creation-services/

Find the best content creation services for your industry. Our guide ranks top agencies by expertise, performance, and measurable ROI

πŸ€” Fractional CMO or Marketing Agency?Most growing businesses think it's an either/or choice. What if that's actually hol...
08/23/2025

πŸ€” Fractional CMO or Marketing Agency?

Most growing businesses think it's an either/or choice. What if that's actually holding you back?

πŸ“Š Marketing budgets dropped 15% in 2024. Full-time CMOs cost $200K-$400K annually. Every decision matters more than ever.

The problem? You need strategic leadership AND expert ex*****on. Traditional approaches make you pick one and sacrifice the other.

Strategy without ex*****on = beautiful plans that go nowhere.
Ex*****on without strategy = busy work that misses real opportunities.

✨ There's a third option: Combine C-level strategic thinking with seamless ex*****on through one partnership. No more juggling vendors. No more brilliant strategies getting lost in translation.

Think your business might benefit from this approach?

Our latest blog breaks down exactly how it works and who it's perfect for πŸ‘‡

https://breadncircuses.com/should-i-hire-a-fractional-cmo-or-marketing-agency/

Fractional CMO or agency? Smart businesses choose the third door. The secret marketing model that's changing everything

Most SaaS companies are flying blind when it comes to their key metrics.They know their CAC is $150, but is that good? T...
08/23/2025

Most SaaS companies are flying blind when it comes to their key metrics.

They know their CAC is $150, but is that good? Their payback period is 18 months, but compared to what?

Without benchmarks, you're just collecting numbers instead of actionable insights.

We see this constantly when working with SaaS clients. Teams obsess over metrics in isolation, missing the bigger picture of how they stack up against industry standards.

So we created something to fix this: a SaaS Metrics Benchmark Calculator that shows you exactly where you stand.

πŸ‘‰ What it benchmarks:

- Customer Acquisition Cost (CAC)
- CAC Payback Period
- Return on Ad Spend (ROAS)
- And other key SaaS performance metrics

The tool takes your numbers and instantly shows you if you're ahead of the pack, hitting industry average, or have room to improve.

Why this matters:

Knowing you're in the bottom quartile for CAC payback suddenly makes that metric a priority. Seeing you're crushing industry benchmarks for ROAS gives you confidence to scale ad spend.

Context turns data into strategy.

Check it out: https://breadncircuses.com/saas-metrics-benchmark-calculator/

What SaaS metric do you wish you had better benchmarks for?

Calculate and compare your SaaS CAC, payback period, and channel metrics against industry benchmarks. Get instant percentage differences and tips.

πŸ“Š Is your content actually working for your business? Between choosing topics, finding writers, and juggling distributio...
08/23/2025

πŸ“Š Is your content actually working for your business? Between choosing topics, finding writers, and juggling distribution channels, creating effective content isn't easy.

Learn why more companies are turning to content strategy consulting to cut through the noise and drive real results. Our latest article breaks down what you need to know.
https://breadncircuses.com/content-strategy-consulting/

Having a hard time building your brand, growing reach, or generating leads? Your company might need a content strategy consultant.

Address

1 Place Ville Marie
Montreal, QC
H3B5G9

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