Habo

Nous sommes Habo, un studio stratégique basé à Montréal.

02/26/2026

Habo will soon launch the second edition of the Habo IP Index.

After publishing the first-ever study on IP value in 2022, we’re expanding our analysis to additional markets, testing the United States, the United Kingdom, and France. We're also assessing new IPs, and tracking how value has evolved in the last three years.

Ahead of this release, we’re taking a fresh look at a core element of our research: IP lifecycles

Learn more about the Habo IP Index → link in the comments.

02/24/2026

How far are we from the mass adoption of virtual reality?

Habo observes significant potential. However, while technology has driven the industry over the past several decades, substantial growth will come from content that truly resonates.

We've identified key consumer segments that are highly engaged with the VR medium, but providers must respond to their barriers and motivators to accelerate adoption.

Habo’s latest article explores how entertainment consumers in the United States, France, and the United Kingdom engage with VR today, and what this means for the industry’s potential.

Read the full analysis → link in comments

02/12/2026

In the context of the International Olympic Committee's efforts to renew its audience and reach younger viewers, Habo has conducted a study among Americans to assess interest and engagement in the 2026 Olympic Games.

Building on our findings, we identified several strategic recommendations to connect with these audiences.

Read the full analysis 👉 link in comments

01/22/2026

The Canadian hit series Heated Rivalry has demonstrated the power of entertainment in fueling sports consumption; the NHL has even credited the show’s success as a unique driver for engaging new fans. 🏒

Habo is especially interested in assessing the intangible value of cases like this, which highlight how closely these sectors are linked and the opportunities this creates.

In 2025, Habo evaluated the total addressable market for hockey fans in the US and Canada. We look forward to quantifying the market in 2026 to identify how the sport's audiences have evolved due to the series and other contributing factors.

01/14/2026

As we start the new year, our team remains dedicated to empowering organizations to thrive creatively and commercially by integrating data, science, and strategic insight into the heart of their work.

We’re focusing our 2026 objectives on several key areas that we’ve identified as the highest priority for our clients as they navigate evolving environments.

We look forward to sharing new insights in the coming months!🎯

12/23/2025

To our readers, clients, and partners, thank you for your trust this year. Wishing everyone happy holidays!

❄️

À nos lecteurs, clients et partenaires, merci pour votre confiance cette année. Nous vous souhaitons à tous de joyeuses fêtes !

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5605 Avenue De Gaspé, Suite 205
Montreal, QC
H2T2A4

Site Web

http://habo.studio/

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