Habo

Nous sommes Habo, un studio stratégique basé à Montréal.

02/26/2026

Habo will soon launch the second edition of the Habo IP Index.

After publishing the first-ever study on IP value in 2022, we’re expanding our analysis to additional markets, testing the United States, the United Kingdom, and France. We're also assessing new IPs, and tracking how value has evolved in the last three years.

Ahead of this release, we’re taking a fresh look at a core element of our research: IP lifecycles

Learn more about the Habo IP Index → link in the comments.

02/24/2026

How far are we from the mass adoption of virtual reality?

Habo observes significant potential. However, while technology has driven the industry over the past several decades, substantial growth will come from content that truly resonates.

We've identified key consumer segments that are highly engaged with the VR medium, but providers must respond to their barriers and motivators to accelerate adoption.

Habo’s latest article explores how entertainment consumers in the United States, France, and the United Kingdom engage with VR today, and what this means for the industry’s potential.

Read the full analysis → link in comments

02/12/2026

In the context of the International Olympic Committee's efforts to renew its audience and reach younger viewers, Habo has conducted a study among Americans to assess interest and engagement in the 2026 Olympic Games.

Building on our findings, we identified several strategic recommendations to connect with these audiences.

Read the full analysis 👉 link in comments

01/22/2026

The Canadian hit series Heated Rivalry has demonstrated the power of entertainment in fueling sports consumption; the NHL has even credited the show’s success as a unique driver for engaging new fans. 🏒

Habo is especially interested in assessing the intangible value of cases like this, which highlight how closely these sectors are linked and the opportunities this creates.

In 2025, Habo evaluated the total addressable market for hockey fans in the US and Canada. We look forward to quantifying the market in 2026 to identify how the sport's audiences have evolved due to the series and other contributing factors.

01/14/2026

As we start the new year, our team remains dedicated to empowering organizations to thrive creatively and commercially by integrating data, science, and strategic insight into the heart of their work.

We’re focusing our 2026 objectives on several key areas that we’ve identified as the highest priority for our clients as they navigate evolving environments.

We look forward to sharing new insights in the coming months!🎯

12/23/2025

To our readers, clients, and partners, thank you for your trust this year. Wishing everyone happy holidays!

❄️

À nos lecteurs, clients et partenaires, merci pour votre confiance cette année. Nous vous souhaitons à tous de joyeuses fêtes !

11/11/2025

Pierre-Luc Gladu and Alexis Bouchard will be representing Habo at the International Sports Convention Fan Engagement Summit in London this week. In the spirit of the event, we’re sharing a few key factors that shape how fans engage with sports.🏆

More insights in the comments ⬇️

10/15/2025

Gen Z is the first generation to grow up fully immersed in digital technology, yet they lead the way in out-of-home entertainment consumption. Knowing what drives this generation helps entertainment providers optimize strategy and offerings, and unlock new potential. 📈

Read our full analysis to learn how providers can leverage intellectual properties to connect with Gen Zs → link in comments

10/07/2025

How do cultural contexts shape the way fans connect with sports? 🏁

Building on our F1 case study, we explored how the sport resonates between US and UK fanbases. In the UK, the sport is well-established with strong levels of engagement. The US F1 market, while growing significantly, relies more on domestic presence and entertainment value.

Considering the cultural factors that drive appeal allows sports brands to develop market-specific strategies to grow their consumer base.

🔓 Full insight in the comments

Mercedes-AMG Petronas F1 Team
McLaren
Red Bull Motorsports
Scuderia Ferrari HP

09/30/2025

Habo’s recent study on entertainment consumption in the Greater Toronto Area identified the most popular out-of-home activities among audiences, which we segmented based on appeal. ⭐

By integrating different models, entertainment providers can design experiences that resonate broadly and attract mass audiences.

Access the full study → link in comments

09/25/2025

Habo recently analyzed the most-watched sports among adults in the US and UK as part of a study on F1 consumption patterns. The findings reveal that sports culture differs significantly between the two markets. 📊🏆

Understanding these consumption differences is critical for sports organizations seeking successful market entry, growth, and diversification opportunities.

09/18/2025

Europe’s entertainment sector is fast-growing and diverse, with dynamics varying across regions.

With IAAPA Expo Europe taking place next week, Habo conducted an analysis to identify the most promising European markets for new entertainment concepts according to four key criteria:

→ Demand
→ Economic activity
→ Current entertainment offerings
→ Infrastructure

Read the full insight to learn how we weighed each dimension💡

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5605 Avenue De Gaspé, Suite 205
Montreal, QC
H2T2A4

Website

http://habo.studio/

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