Jordyn Shell - Social Media & Marketing Strategist

06/09/2026

In just over a month, I'll be celebrating one year since I officially launched my business. And honestly, it's hard to believe.

When I announced my business on July 17th, 2025, I knew I was taking a risk. I was walking away from nearly 10 years of stability and stepping into something with no guarantees. No roadmap. No safety net. Just a belief that I could build something of my own.

What I didn't know was how much that decision would change me. This past year has been the most rewarding, challenging, exciting, stressful, fulfilling, chaotic, and meaningful year of my professional life. I've learned more than I ever could have imagined - not just about marketing, branding, content, and business, but about myself.

I've learned that:
✨ Growth rarely happens when you're comfortable.
✨ Some of the best opportunities come from taking a leap before you feel ready.
✨ Relationships matter more than anything else.
✨ I'm exactly where I'm supposed to be.

Over the past year, I've had the privilege of working with incredible business owners and organizations. People who trusted me with their brands, their stories, and in many cases, businesses they've spent years building. The fact that so many people took a chance on me during my first year in business is something I will never ever take for granted.

To my clients: thank you for your trust, your partnership, your patience, and your belief in me. Every project, every content shoot, every meeting, every brainstorming session has helped shape this business into what it is today.

To my friends: thank you for supporting me, referring me, sharing my work, checking in on me, and cheering for me in rooms I wasn't in.

To my family: thank you for being my rock from day one. For listening to the ideas, celebrating the wins, talking me through the challenges, and reminding me why I started when things felt overwhelming.

There's still so much I want to build. So much I want to learn. SO many stories I want to help tell. And while I'm incredibly proud of what we've accomplished in year one, I have a feeling the best is still ahead. 🤍

02/11/2026

02/11/2026

Say hello to a classic done Tock’s style. 🥩🔥

The Philly Cheese - stacked, cheesy, and packed with bold, savory flavor. Perfectly toasted bread, melty cheese, and all the smoky goodness you expect from Tock’s.

Grab it in-store, on Uber Eats, DoorDash, or for pickup. 💥

• • • • •

Voici un classique revisité façon Tock’s. 🥩🔥

Le Philly Cheese - bien empilé, fromagé, et plein de saveurs audacieuses. Pain parfaitement grillé, fromage fondant et toute la délicieuse saveur fumée que vous attendez de Tock’s.

Disponible en boutique, sur Uber Eats, DoorDash ou pour emporter. 💥

02/11/2026

FuelGrowth 🚀

The FuelGrowth “Dental Plan” 🦷🚀

A proven, cost-effective growth system built specifically for dental practices.
We’ve tested it, refined it, and proven it across Ontario.

Local Search, GEO (AI) optimization, and SEM - all working together to drive consistent patient acquisition.
No guesswork. No wasted spend. Just systems that scale.

FuelGrowth is a Canadian leader in GEO (AI optimization) for local search. Dentistry is one of our strongest verticals.
Let’s grow your practice thoughtfully.

02/11/2026

I'm not a pickle girly but this meme still slaps.

02/11/2026

As if I needed a reason to g too my favourite restaurant in Montreal!🥰

12/22/2025

As the year comes to an end and I take a little bit of time to myself to rest, reflect, and recharge, I can’t help but feel so grateful for everything 2025 brought.

This year has been truly instrumental - launching my business, growing my client base, meeting incredible new clients, and wrapping up short-term contracts. It’s been a whirlwind of challenges, creativity, and growth - and above all, a year full of gratitude.

I’m SO beyond thankful for every single person who took a chance on me, trusted me with their brand, their story, and their vision. Thank you for letting me help bring your ideas to life, for trusting my strategy, my creativity, and my storytelling. You’ve made it possible for me to do work that feels meaningful, human, and real.

For anyone out there thinking about taking a leap of faith or stepping into something new: go for it. The growth, the lessons, and the people you meet along the way are worth it in ways you can’t even imagine.

Looking ahead to 2026, I’m beyond excited to take everything we’ve built this past year and level it up - bigger stories, new clients, expanded projects, upgraded content, and even more authentic connections.

Here’s to growth, gratitude, and the next chapter. Thank you for being part of this journey. 🤍

12/12/2025

CLIENT TESTIMONIAL: .mtl ✨

Working in mental health requires more than just “good content.”�It requires trust. Safety. Authenticity. And storytelling done with care.

When I first began working with Jessica and her team, video wasn’t something they felt fully comfortable with - and that’s completely understandable. Together, we took a collaborative, thoughtful approach: brainstorming ideas, moving at a pace that felt right, and ensuring every piece of content aligned with their values and the safe, welcoming environment they create for their clients.

Today, their content is powerful, authentic, warm, and deeply human - exactly what people need to see when they’re considering taking that first vulnerable step toward therapy.

This partnership has been especially meaningful to me on a personal level. Mental health is something very close to my heart after experiencing a profound loss in my own life. Working with Jessica and her incredible team has been more than a client–agency relationship - it’s been something truly special. I’m beyond grateful not only for the trust they placed in me, but for the friendship that grew from it.

This is why I do what I do: to help incredible professionals show up confidently online, tell their story with intention, and connect with the people who need them most 🤍