Sticks Marketing

Sticks Marketing Thoughtful, creative content delivered with care to purpose-driven businesses & non-profits.

We love working with purpose-driven organizations -
it gives us purpose, too. As veterans of the not-for-profit sector, we know that building an authentic connection with your community is key to fulfilling your mandate. Hiring us means you’re not just hiring a graphic designer and a copywriter. You’ll have an accomplished visual artist and a highly experienced marketing expert working for you.

Inclusive language is ever evolving and there is no single approach that will work for all. For instance, we are learnin...
03/01/2025

Inclusive language is ever evolving and there is no single approach that will work for all. For instance, we are learning that people in the autistic and neurodivergent communities may be less inclined to use person-first language. It is always best to do your research and ask people within these communities directly for advice.

Source: 
Ferguson, J with Kovach-Galton, K and Bellamy, R. Say This, Not That: Activating Workplace Diversity Through Inclusive Language Practice. The Diversity Movement in partnership with RELIAS. Accessed February 26, 2025.https://thediversitymovement.com/wp-content/uploads/2020/11/WW-SayThis-whitepaper_201116-F.pdf

Short link:
bit.ly/saythiswhitepaper

Inclusivity
Inclusive Language
Copywriting
Digital Marketing
Marketing Tips

Merry Christmas, all! Thank you for being here with us. We’ve been a little quieter on here than usual as we’ve been wor...
12/24/2024

Merry Christmas, all! Thank you for being here with us. 
We’ve been a little quieter on here than usual as we’ve been working behind-the-scenes with some clients that we love and are excited about. There is so much to her excited about for 2025.

A huge and heartfelt THANK YOU to our clients and collaborators, it’s an honour to work with such passionate, supportive, hardworking people. 

May the rest of 2024 bring you lots of laughter, joy, and rest. 

Look out for a New Year’s Eve leaflet from ! 

J + V

Have you signed up for the leaflet yet? ICYMI, next week we are launching a monthly newsletter that is tailor-made for ...
10/22/2024

Have you signed up for the leaflet yet? ICYMI, next week we are launching a monthly newsletter that is tailor-made for purpose-driven leaders and non-profit contributors.
Created for you, on purpose.

The leaflet will include topics such as:
- Marketing tips (strategy, graphic design, copywriting)
- Wellness recommendations
- Important dates to remember
- A little humour
- A photo from our Chihuahua colleague, Blue (obviously)

We are excited to connect with all of you in a consistent, intimate way that will be still be brief and functional.

We would love for you to subscribe and then share our emails with people you think might find it helpful.

www.sticksmarketing.biz/theleaflet

Link is also in the bio.

See ya in the inbox next week!

Reimagining your target market as a specific person (real or fictional) makes communicating with your audience so much e...
09/14/2024

Reimagining your target market as a specific person (real or fictional) makes communicating with your audience so much easier. 

So while you CAN write an Instagram caption for a college-educated female, aged 25-39 years, with a median household income of $90,000… you might find it easier to write for Kayla, a 32-year-old dental hygenist and mother of two young boys, who is positive and energetic, loves hiking, and cries every time she watches The Notebook.

Give it a try!

💚

social media marketing
marketing tips
target audience
target persona

Most of us are guilty of - and can be forgiven for - unwittingly using culturally insensitive terms. But knowledge is p...
08/29/2024

Most of us are guilty of - and can be forgiven for - unwittingly using culturally insensitive terms.

But knowledge is power.

And good copywriting.

We’re happy to reintroduce you to our littlest and most hard working human resource department, Bluesy. Blue is a long-h...
08/05/2024

We’re happy to reintroduce you to our littlest and most hard working human resource department, Bluesy. Blue is a long-haired chihuahua full of experience in cuddles and walks and is a valuable member of the Sticks team.
She’s pleased to meet you!

Hi! I’d like to introduce myself if we haven’t met personally. I’m Jasmine - the other half of Sticks Marketing (see Van...
07/12/2024

Hi! I’d like to introduce myself if we haven’t met personally. I’m Jasmine - the other half of Sticks Marketing (see Vanessa’s Get to Know Me if you haven’t already!).
I’ve been working in the arts and with nonprofits for over a decade, and my biggest passion is the convergence of the arts and community-building. I believe in the power of art when it’s activated in people’s everyday lives. 
I aim to bring this passion into every project we have here at Sticks!
I’m so happy you’re here, and I’m excited for what’s on the horizon for our growing marketing partnership.
The real question is, should we do a Get to Know Blue post next?

If we haven’t met already, please allow us to introduce ourselves. We are Vanessa Moberg and Jasmine Alexander of Sticks...
06/27/2024

If we haven’t met already, please allow us to introduce ourselves. We are Vanessa Moberg and Jasmine Alexander of Sticks Marketing — Jasmine’s intro coming soon!

Although I (Vanessa) am a marketing enthusiast, my heart beats for the non-profit sector, with experience in economic development, tourism, technology, conservation, and health.

I love working with a sense of purpose — it’s a trait Jasmine and I share — and we are always excited to hear from purpose-driven organizations needing our help.

We’d love to meet you IRL someday!

Van Isle Locum RVT was a classic case of having her ducks in a row but just needed a nudge in the right direction. We’ve...
05/26/2024

Van Isle Locum RVT was a classic case of having her ducks in a row but just needed a nudge in the right direction. We’ve all been there.

Although we offer packages, most of the time we build custom solutions for our clients. 

Thank you, Marina, for trusting us! There’s nothing we love more than helping clients take steps forward with confidence. 

Interested in working together? We are booking for Fall 2024. Booking link is in our bio.


Having a consistent and engaging presence on your channels is more important than ever. But if coming up with creative, ...
05/02/2024

Having a consistent and engaging presence on your channels is more important than ever. But if coming up with creative, brand-aligned content is holding you back, we can help. Get in touch with us to see if the Sticks Content Planning Service is right for your organization.

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