Wayde Social Media Consultant

09/05/2021

10/31/2013

RIPPLE

Education has a ripple effect. One drop can
initiate a cascade of possibility, each concentric
circle gaining in size and traveling further.
If you get education right, you get many things
right: escape from poverty, better family health,
and improved status of women.

Educate a girl, and you educate her children and
generations to follow.

Yet for hundreds of millions of kids in the
developing world, the ripple never begins.
Instead, there’s a seemingly inescapable whirlpool of
poverty. In the words of a headmaster I once met
in Nepal: “We are too poor to afford education.
But until we have education, we will always be
poor.”

That’s why there are 300 million children in the
developing world who woke up this morning and
did not go to school. And why there are over 750
million people unable to read and write, nearly 2/3
of whom are girls and women.

I dream of a world in which we’ve changed that. A
world with thousands of new schools. Tens of
thousands of new libraries. Each with equal access
for all children.

The best time to plant a tree was twenty years ago.
The second best time is now.

John Wood is Founder & Executive Chairman, Room to Read,
which has built over 850 schools and opened over 7,500 libraries
serving 3 million children.
He is the author of Leaving Microso.
to Change the World.

Thanks to Seth Godin and friends for the great book of ideas "What Matters Now"

What are you building Now?

10/29/2013

MOST WILL
Imagine any and every field possible. There are so
many brands, so many choices, so many claims, so
much clutter, that the central challenge is for an
organization or an individual is to rise above the
fray. It’s not good enough anymore to be “pretty
good” at everything. You have to be the most of
something: the most elegant, the most colorful,
the most responsive, the most accessible.

For decades, organizations and their leaders were
comfortable with strategies and practices that kept
them in the middle of the road—that’s where the
customers were, so that’s what felt safe and secure.

Today, with so much change and uncertainty, so
much pressure and new ways to do things, the
middle of the road is the road to nowhere.

As Jim Hightower, the colorful Texas populist, is
fond of saying, "there’s nothing in the middle of
the road but yellow stripes and dead armadillos.”

We might add: companies and their leaders
struggling to stand out from the crowd, as they
play by the same old rules in a crowded
marketplace.

Are you the most of anything?

William C. Taylor is a cofounder of Fast Company magazine.
His new book is Practically Radical.

Thanks Seth Godin and friend from the Book "What Matters Now"

What purple cows in your business today?
Don't know read Seth Godin's Book Purple cow.

10/23/2013

EASE UP
We are the striving-est people who have ever
lived. We are ambitious, time-starved, competitive,
distracted. We move at full velocity,
yet constantly fear we are not doing enough.
Though we live longer than any humans before
us, our lives feel shorter, restless, breathless...

Dear ones, EASE UP. Pump the brakes. Take a
step back. Seriously. Take two steps back. Turn
off all your electronics and surrender over all
your aspirations and do absolutely nothing for a
spell. I know, I know – we all need to save the
world. But trust me the world will still need
saving tomorrow. In the meantime, you’re going
to have a stroke soon (or cause a stroke in
somebody else) if you don’t calm the hell down.

So go take a walk. Or don’t. Consider actually
exhaling. Find a body of water and float. Hit a
tennis ball against a wall. Tell your colleagues
that you’re off meditating (people take
meditation seriously, so you’ll be absolved from
guilt) and then actually, secretly, nap.

My radical suggestion? Cease participation, if
only for one day this year – if only to make sure
that we don’t lose forever the rare and vanishing
human talent of appreciating ease.

Elizabeth Gilbert is the author of Eat, Pray, Love.
Read her new book
Committed: A Skeptic Makes Peace With Marriage

From "What Matters Now" by Seth Godin and friends

My commitment is to schedule a day off this month before the crazy holiday season start. How about you, the world will still be here when we get back what are you going to do?

10/22/2013

TIMELESS

What Would Buddha Tweet?

Here is our paradox.

We have never had more communications tools at our
disposal, and yet we have never been less effective at
communicating.

It’s human nature to want the shiny new things. The
amateur golfer thinks that with that new titanium
driver she’ll be as good as Tiger Woods.

And we believe that social marketing will magically
transform our mediocre messages into the word of God.

Like all good Buddhists, I believe that when things
become chaotic and complicated, it becomes ever more
urgent to cut through the noise, simplify and hone in
on what really matters.

Here are three timeless principles of good cause related
communications that will be as important in ten years
as they are today: heart, simplicity, and story.

Heart – engage your community from a place of
passion and compassion. Facts matter less.

Simplicity – if you can’t tell your brand story to a 9 year
old it’s no good.

Story – the root of all:

“Millions survive without love or home, almost none in
silence; the opposite of silence leads quickly to
narrative, and the sound of story is the dominant sound
of our lives…” Reynolds Price

Mark Rovner is founder of Sea Change Strategies, a firm that
works with remarkable causes to help them engage the world with passion, vigor, and clarity.

Thanks Seth Godin for another thinking story for the ages. This and other stories can be found in Seth's book "What Matters Now"

10/21/2013

(DIS) TRUST - TRUST
There are some people we should be able to trust
without question. Among them are our physicians and
the people we authorize to invest our money.
We shouldn’t have to doubt the motivation behind their
decisions because there should be no other motivation
than that they will act according to what is in our best
interest. But with the emergence of each new story
about dishonesty, betrayal, and conflict of interest, it is
apparent that often this is not the case.

It’s not that they’re necessarily bad people, it is more
often they’re just expected to make ethical decisions
under conditions of misaligned incentives. Physicians
have too many ties to pharmaceutical companies and to
their own equipment, while investment bankers and
traders get the upside but not the downside of their
strategies.

If we want to move forward, we must get a handle on
how deep these conflicts of interest run so that we can
eliminate them. Only then would we be able to take
some actions that will rebuild one of the most
important public assets we have – trust.

Dan Ariely is author of the bestseller Predictably Irrational:
The Hidden Forces that Shape Our Decisions & James B. Duke
Professor of Behavioral Economics at Duke University.

Another fine article from Seth Godin and company and "What Matters Now" Stay tuned for new articles soon.

10/10/2013

Launching a new Venture. Please drop by and like my new page. http://on.fb.me/18266o2

Thanks in advance

Advantage For Business

10/08/2013

ATOMS
The past decade has been an extraordinary adventure in
discovering new social models on the Web—ways to work,
create and organize outside of the traditional institutions
of companies, governments and academia. But the next
decade will be all about applying these models to the real
world. Atoms are the new bits!

Just take one example: making stuff. The Internet
democratized publishing, broadcasting and
communications, and the consequence was a massive
increase in the range of both participants and participation
in everything digital—the long tail of bits. Now the same is
happening to manufacturing—the long tail of things.

The tools of factory production, from electronics assembly
to 3D printing, are now available to individuals, in batches
as small as a single unit. Anybody with an idea and little bit
of self-taught expertise can set assembly lines in China into
motion with nothing more than some keystrokes on their
laptop. A few days later, a prototype will be at their door,
and it all checks out, they can push a few more buttons and
be in full production. They are a virtual micro-factory, able
to design and sell goods without any infrastructure or even
inventory; everything is assembled and drop-shipped by
the contractors, who can serve hundreds of such small
customers simultaneously.

Today, there are micro-factories making everything from
cars to bike parts to local cabinetmakers with computer
controlled routers making bespoke furniture in any design
you can imagine. The collective potential of a million
garage tinkerers is now about to be unleashed on the global
markets, as ideas go straight into entrepreneurship, no
tooling required. “Three guys with laptops” used to
describe a web startup. Now it describes a hardware
company, too.

Peer production, open source, crowd sourcing, DIY and
UGC—all these digital phenomena are starting to play
out in the world of atoms, too. The Web was just the proof
of concept. Now the revolution gets real.

Chris Anderson is Editor in Chief of Wired Magazine, and the
author of the Long Tail and FREE. He also runs a
micro manufacturing robotics company at diydrones.com

Great ideas and thought come from many location. This excerpt if from Seth Godin's book "What Matters Now." It a book that keeps me thinking whats next, which is very important in today's changing environment. Stop thinking and you are dead. Your thoughts?

10/07/2013

DIGNITY DIGNITY
Dignity is more important than wealth. It’s going
to be a long, long time before we can make
everyone on earth wealthy, but we can help people
find dignity this year (right now if we choose to).

Dignity comes from creating your own destiny and
from the respect you get from your family,
your peers and society.

A farmer able to feed his family and earn enough
to send his kids to school has earned the respect of
the people in his village—and more important, a
connection to rest of us.

It’s easy to take dignity away from someone but
difficult to give it to them. The last few years have
taught us just how connected the entire world is—

a pr******te in the slums of Nairobi is just an
important figure in your life as the postman in the
next town. And in a world where everything is
connected, the most important thing we can do is
treat our fellows with dignity.

Giving a poor person food or money might help
them survive another day... but it doesn’t give them
dignity. There’s a better way.

Creating ways for people to solve their own
problems isn’t just an opportunity in 2013. It is an
obligation.

Jacqueline Nothogratz is the founder of the Acumen Fund and
author of The Blue Sweater.

Changed the date used above to reflex that today is still and opportunity for Dignity for all. Excerpt from Seth Godin's book "What Matters Know". Comments always appreciated.

10/02/2013

Another excerpt from "What Matter Now"
by Seth Godin and others

VISION
Vision is the lifeblood of any organization. It is
what keeps it moving forward. It provides meaning
to the day-to-day challenges and setbacks that
make up the rumble and tumble of real life.

In a down economy—particularly one that has
taken most of us by surprise—things get very
tactical. We are just trying to survive. What
worked yesterday does not necessarily work today.
What works today may not necessarily work
tomorrow. Decisions become pragmatic.

But after a while this wears on people. they don’t
know why their efforts matter. They cannot
connect their actions to a larger story. Their work
becomes a matter of just going through the
motions, living from weekend to weekend,
paycheck to paycheck.

This is where great leadership makes all the
difference. Leadership is more than influence. It is
about reminding people of what it is we are trying
to build—and why it matters. It is about painting a
picture of a better future. It comes down to
pointing the way and saying, “C’mon. We can do
this!”

When times are tough, vision is the first casualty.
Before conditions can improve, it is the first thing
we must recover.

Michael Hyatt is the CEO of Thomas Nelson Publishers. He blogs on “Leading with Purpose” at MichaelHyatt.com and also Twitters at .

Love your comments

10/01/2013

How is Google Places working for your business? Do you have a Google+ business page?

09/15/2013

Starting again. See you soon