02/02/2021
How do I show up and Celebrate Black History Month on Social Media?
Black History Month is an annual recognition of the history, achievements, and influence of the Black community.
But in 2021, it’s important for brands and creators to go beyond simply posting a Martin Luther King Jr. quote. Instead, it’s the perfect opportunity to educate your audience, uplift Black creators and businesses, and advocate for change.
Here are 5 tips to do so tastefully :
Creator Spotlights and Q&As
#1. Spotlighting Black creators, entrepreneurs, and Black-owned brands in your industry can be a great way to introduce your audience to people and businesses they can support.
Can’t think of anyone? TAG US! 🙋🏾♀️🙋🏾♀️🙋🏾♀️ we always appreciate a good shoutout as a proud black-owned biz
#2: History Lessons and Fun Facts
History lessons are a great way to celebrate Black History Month on social media.
While most brands will think to spotlight Martin Luther King Jr. or Rosa Parks, we encourage you to be proactive, do your research, and go beyond the obvious choices!
Get creative! If you sell something related to a black inventor, thank them up locally while using the opportunity to educate your audience on a touch of black history. Stay tuned for some examples in the coming weeks.
#3: Amplify Black Voices and Pass the Mic
Want to use your social media platform to amplify Black voices in another way? Pass the mic!
Do weekly IGTV or Instagram Stories takeovers where Black creators, entrepreneurs, and industry leaders use your platform to spread their message and speak about their personal experiences. WE VOLUNTEER get in the DMs if you’d like to feature yours truly
#4: Quote Posts
Inspirational quote posts are frequently shared on social media because they can drive engagement for brands and creators alike.
And for Black History Month, there are so many inspirational Black voices and leaders to spotlight: my favorite quotes are from James Baldwin 😍
#5: Support the Community and Advocate for Change
Black History Month is the perfect opportunity to raise awareness about local nonprofits and offer support.
Will you post for BMH? 🙋🏾♀️👇