Beloved Brands Leadership Learning Center

05/22/2025

🌐 A recent LinkedIn study shows that 32% of marketers feel adequately trained.

If your marketing team is not meeting your expectations, it is time to explore how our Beloved Brands Marketing Training can make your marketing team smarter so your team produces better work that drives stronger results.

Your marketers will learn about Analytics, Strategic Thinking, Brand Positioning, Brand Plans, and Marketing Ex*****on.

Click here to explore how we can help make your marketing team smarter:

Our Beloved Brands marketing training program will make your marketers smarter so they drive stronger results results. Brand Manager Training

03/25/2025

𝗔𝗽𝗽𝗹𝗲 𝘃𝗶𝘀𝘂𝗮𝗹𝗶𝘇𝗲𝘀 𝘄𝗵𝗮𝘁 𝘀𝗼𝘂𝗻𝗱 𝗱𝗼𝗲𝘀 𝘁𝗼 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗹𝗱.

In their new 5½-minute short film “Someday”, Apple doesn't just show off AirPods Pro—they immerse you in an emotional transformation where sound becomes the catalyst for change.

🎧 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻

At a time when brands fight to hold attention for six seconds, Apple earns it for over five minutes. Why? Because it doesn’t feel like an ad—it feels like a film. Spike Jonze directs Pedro Pascal through a heavy, colorless world. The dancers mimic grief. The city moves in slow motion. It’s visual storytelling that hits you emotionally, long before you even notice the product.

🍎 𝗕𝗿𝗮𝗻𝗱 𝗟𝗶𝗻𝗸

The AirPods Pro aren’t introduced with features—they’re introduced with feeling. Pedro hits play, and the mood lifts. Movement returns. Color seeps back in. The dancers reawaken. It’s the AirPods that unlock the shift—without saying a word.

📡 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻

What Apple communicates is simple: with Adaptive Audio and Active Noise Cancellation, you’re in control of your environment—and your state of mind. No spec sheet. No jargon. Just the emotional benefit, made beautifully clear.

🧠 𝗦𝘁𝗶𝗰𝗸𝗶𝗻𝗲𝘀𝘀

That final moment—where the two Pedros lock eyes—is subtle, powerful, and deeply human. It doesn’t explain. It just lands. The story stays with you long after the screen fades to black.

💡 𝗔𝗻𝗱 𝗶𝗳 𝗶𝘁 𝗮𝗹𝗹 𝗳𝗲𝗲𝗹𝘀 𝗳𝗮𝗺𝗶𝗹𝗶𝗮𝗿, 𝗶𝘁 𝘀𝗵𝗼𝘂𝗹𝗱.

Spike Jonze also directed Apple’s award-winning “Bounce” ad—another brilliant piece that visualized what music can do to the world around you.

Where “Bounce” turned the city into a trampoline, “Someday” turns it into a mirror for the soul.

Once again, Apple proves that people will give you their time when you tell a story worth feeling.

And when you visualize sound this beautifully, they’ll feel every second of it.

𝗔𝗽𝗽𝗹𝗲 𝘃𝗶𝘀𝘂𝗮𝗹𝗶𝘇𝗲𝘀 𝘄𝗵𝗮𝘁 𝘀𝗼𝘂𝗻𝗱 𝗱𝗼𝗲𝘀 𝘁𝗼 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗹𝗱.In their new 5½-minute short film “Someday”, Apple doesn't just show of...

02/07/2025

𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 “𝗣𝗮𝗿𝗶𝘀𝗶𝗮𝗻 𝗟𝗼𝘃𝗲” (𝟮𝟬𝟭𝟬) – 𝗧𝗵𝗲 𝗦𝘂𝗽𝗲𝗿 𝗕𝗼𝘄𝗹 𝗔𝗱 𝗧𝗵𝗮𝘁 𝗔𝗹𝗺𝗼𝘀𝘁 𝗗𝗶𝗱𝗻’𝘁 𝗛𝗮𝗽𝗽𝗲𝗻

Super Bowl ads are typically loud, flashy, and packed with celebrity cameos. But in 2010, Google took a completely different approach with Parisian Love—a quiet, heartfelt story told entirely through search queries.

At the time, Google was already dominant in the search space but had never run a Super Bowl commercial. So why did they decide to enter the advertising world’s biggest stage in an unconventional way?

𝗧𝗵𝗲 𝗦𝘁𝗼𝗿𝘆 𝗕𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗔𝗱

The origins of Parisian Love trace back to Google’s in-house creative lab, which had been experimenting with ways to tell stories using only search queries. The idea was simple: showcase the everyday magic of Google by demonstrating how it fits seamlessly into life’s biggest moments.

Eric Schmidt, Google’s CEO at the time, was famously resistant to traditional advertising. Google had built its empire on word-of-mouth and product excellence rather than flashy marketing. But one person who championed the idea was Susan Wojcicki, Google’s then-VP of Product Management (and later YouTube CEO). She believed the ad perfectly captured the brand’s essence—useful, human, and woven into people’s lives.

Despite skepticism from leadership, the team pushed forward. Parisian Love was originally created as part of a YouTube campaign called Search Stories, a series of short films showing how people use Google in real life. But when Google co-founder Sergey Brin saw the ad, he was so moved that he backed the idea of airing it during the Super Bowl.

𝗠𝗮𝗿𝗸𝗲𝘁 𝗜𝗺𝗽𝗮𝗰𝘁 & 𝗥𝗲𝗰𝗲𝗽𝘁𝗶𝗼𝗻

The ad was a surprise hit. Unlike the over-the-top spectacles that defined most Super Bowl commercials, Parisian Love stood out for its emotional subtlety. Without a single spoken word, it told the story of an American student falling in love with a French woman, navigating long-distance challenges, and eventually planning a life together in Paris—all through Google searches.

The response was overwhelmingly positive. Critics and audiences alike praised it as one of the most memorable ads of the night. AdAge called it “a refreshingly sincere and relatable piece of storytelling.” It also cemented Google’s reputation as a company that understood people on a deeply human level.

𝗪𝗵𝘆 𝗜𝘁 𝗪𝗼𝗿𝗸𝗲𝗱

• 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆: It wasn’t selling a product—it was demonstrating how Google was already part of users’ lives.

• 𝗦𝗶𝗺𝗽𝗹𝗶𝗰𝗶𝘁𝘆: No celebrities, no high-budget effects—just a series of searches with a universal emotional thread.

• 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗥𝗲𝘀𝗼𝗻𝗮𝗻𝗰𝗲: The ad connected with people because it reflected real-life moments of love, uncertainty, and hope.

Over a decade later, Parisian Love remains one of the best examples of how a brand can tell a powerful story in just 52 seconds. It wasn’t just an ad—it was proof that sometimes, the most compelling marketing comes from showing, not selling.

𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸? 𝗗𝗶𝗱 𝘁𝗵𝗶𝘀 𝗮𝗱 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂? 𝗟𝗲𝘁’𝘀 𝗱𝗶𝘀𝗰𝘂𝘀𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀!

𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 “𝗣𝗮𝗿𝗶𝘀𝗶𝗮𝗻 𝗟𝗼𝘃𝗲” (𝟮𝟬𝟭𝟬) – 𝗧𝗵𝗲 𝗦𝘂𝗽𝗲𝗿 𝗕𝗼𝘄𝗹 𝗔𝗱 𝗧𝗵𝗮𝘁 𝗔𝗹𝗺𝗼𝘀𝘁 𝗗𝗶𝗱𝗻’𝘁 𝗛𝗮𝗽𝗽𝗲𝗻Super Bowl ads are typ...

11/30/2024

🎄 𝗧𝗵𝗶𝘀 𝗔𝗽𝗽𝗹𝗲 𝗵𝗼𝗹𝗶𝗱𝗮𝘆 𝗮𝗱 𝘄𝗶𝗹𝗹 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂 𝗰𝗿𝘆.

Apple’s holiday ad starts in a warm, festive setting—the scene we all recognize.

But then, it shifts.

A dad sits in a room filled with the laughter of his kids, the strumming of a guitar. Yet, he can’t hear it.

The muffled sounds draw us into his world—a world where connection is slipping away.

Then comes a moment of hope. His wife says, “John, listen.” He takes out his AirPods Pro 2 and activates Apple’s new hearing aid feature. Suddenly, the music, the voices, the life around him—it all comes rushing back.

The ad ends with a tear in his eye, and honestly, probably one in yours too.

𝗟𝗲𝘁’𝘀 𝗯𝗿𝗲𝗮𝗸 𝗶𝘁 𝗱𝗼𝘄𝗻 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗔𝗕𝗖𝘀 𝗼𝗳 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴:

🧲 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻: This ad grabs you immediately with the warm holiday vibe, then hooks you with a personal, emotional twist. The muffled sound is genius—it forces you to feel what the dad feels.

🍏 𝗕𝗿𝗮𝗻𝗱 𝗟𝗶𝗻𝗸: Apple’s simplicity shines here. Hearing aids often feel complicated, intimidating. But Apple reframes it: you can test your hearing and activate a clinical-grade solution—all from home.

🎥 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: This is storytelling at its finest. Apple takes a technical product feature and connects it to something deeply emotional—our ability to hear and connect with the people we love.

🕰️ 𝗦𝘁𝗶𝗰𝗸𝗶𝗻𝗲𝘀𝘀: Will it be a classic? Time will tell, but it delivers a moment that sticks with you. The tear in his eye. The relief in his family’s faces. It’s powerful.

As marketers, ads like this remind us of the magic we can create when we connect product innovation with human emotion. This isn’t just about technology—it’s about people, families, and the moments that matter most.

💡 What do you think? Does this ad hit the mark for you? Drop your thoughts below 👇

11/22/2024

🚗✨ 𝗔𝗱 𝗥𝗲𝘃𝗶𝗲𝘄: 𝗡𝗲𝘄 𝗩𝗼𝗹𝘃𝗼 𝗮𝗱 𝘄𝗶𝗹𝗹 𝗯𝗿𝗶𝗻𝗴 𝗮 𝘁𝗲𝗮𝗿 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗲𝘆𝗲 ✨🚗

Sometimes, an ad does more than promote a product—it reaches deep, stirs something within, and reminds us why we connect with a brand.

The new Volvo ad did exactly that for me.

Here’s how it measures up with my 𝗔𝗕𝗖𝘀 𝗲𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻 𝘁𝗼𝗼𝗹 (Attention, Brand Link, Communication, Stickines):

1️⃣ 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻

From the opening moments, this ad sets a tone that whispers rather than shouts. The breathtaking landscapes, the warmth of family moments, and the gentle hum of progress—it’s impossible not to lean in. It doesn’t just grab attention; it earns it. It's a long video, but they keep you involved and wanting to find out where the story goes.

2️⃣ 𝗕𝗿𝗮𝗻𝗱 𝗟𝗶𝗻𝗸

They keep tying the story back to Volvo. The emphasis on safety, the elegance of Scandinavian design, and innovative safety technology is Volvo’s DNA in motion.

3️⃣ 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻

This ad speaks directly to the heart. It's not about safety specs; it’s about why those safety features matter. Protecting loved ones, embracing sustainability, and creating a safer future. The message lands with clarity and purpose.

4️⃣ 𝗦𝘁𝗶𝗰𝗸𝗶𝗻𝗲𝘀𝘀

Here’s where it got me: It’s not just about the car. It’s about moments. Moments of connection, protection, and care that stay with you long after the screen fades. It brought a slight tear to my eye because it’s so much more than a sales pitch—it’s a vision of life and love.

💡 𝗠𝘆 𝘃𝗲𝗿𝗱𝗶𝗰𝘁

This is why I love marketing. The Volvo ad doesn’t just sell; it inspires. It makes you feel something—something real, something human.

Beautiful work.

That’s brand magic.

What about you? Did this ad have an impact on you?

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11/20/2024

🚘 𝗧𝗵𝗲 𝗡𝗲𝘄 𝗝𝗮𝗴𝘂𝗮𝗿 𝗔𝗱: 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲—𝗯𝘂𝘁 𝗶𝘀 𝗶𝘁 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲?

It looks like a disaster.

As marketers, our job is to ensure our ads work as more than just entertainment. Ads should connect with the brand, communicate a clear message, and stick in the minds of our target audience.

That’s why I always turn to the ABCs of Advertising: Attention, Brand Link, Communications, and Stickiness.

𝗟𝗲𝘁’𝘀 𝗯𝗿𝗲𝗮𝗸 𝗱𝗼𝘄𝗻 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗝𝗮𝗴𝘂𝗮𝗿 𝗮𝗱:

✅ 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻:

No doubt, the ad grabs attention. It’s bold, disruptive, and memorable in the moment. In that sense, it reminds me of the Mondo Banking ad—highly creative but disconnected from the brand itself.

❌ 𝗕𝗿𝗮𝗻𝗱 𝗟𝗶𝗻𝗸:

Here’s where it falls apart. Moments after watching, I struggled to associate it with Jaguar. The tone and message don’t align with Jaguar’s luxury positioning or their premium price point. Instead, it seems aimed at a younger audience that may not align with their core buyer demographic.

❌ 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀:

What’s the message? I’m left wondering what Jaguar wants us to know, feel, or do after watching. If I can’t answer that, how can a potential buyer?

❌ 𝗦𝘁𝗶𝗰𝗸𝗶𝗻𝗲𝘀𝘀:

Ultimately, stickiness relies on Attention, Brand Link, and Communications working together to leave a lasting impression. Here, the ad fails to reinforce what makes Jaguar distinct or desirable in the long run.

𝗠𝘆 𝗧𝗮𝗸𝗲

Attention: High
Brand Link: Extremely Low
Communications: Extremely Low
Stickiness: Low

While I admire the ambition to appeal to a younger audience, this ad may miss the mark entirely.

What do you think? Does this ad work for you—or Jaguar?

09/08/2024

🏈 𝗧𝗵𝗲 𝗡𝗙𝗟 𝗶𝘀 𝗯𝗮𝗰𝗸, 𝗮𝗻𝗱 𝗶𝘁'𝘀 𝗮𝗹𝗹 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿𝘀.

I promise that these ten numbers are mind-blowing! 📊

As we kick off another thrilling NFL season, let’s look at numbers that show just how massive the league’s impact is—and how it stacks up against other forms of entertainment.

1. Over 115 million viewers tuned into Super Bowl LVII last season—far more than the 73 million who watched the Tokyo Olympics. That’s like every fan of the World Series, Stanley Cup, and NBA Finals combined, all watching the same game. It’s the ultimate TV magnet.

2. Advertisers shelled out a jaw-dropping $7 million for a 30-second Super Bowl ad in 2023. By comparison, a 30-second spot during the World Cup final costs about $5.5 million—still impressive, but the NFL remains the king regarding premium ad real estate.

3. The NFL boasts 180 million fans worldwide—more than the fanbases of Major League Baseball and the NHL combined! And it's still growing internationally, with markets like the UK, Germany, and Mexico. It’s becoming a global phenomenon that even rivals soccer’s deep roots.

4. Fantasy football has become a juggernaut with 60 million players in North America, dwarfing participation in fantasy leagues for the MLB or NBA. It’s like if everyone at the biggest music festivals in the world—think Coachella and Glastonbury—played fantasy football.

5. The NFL’s $10 billion in TV revenue is more than the entire annual revenue of the NBA or MLB, and it even blows past the combined earnings of the three biggest concert tours of all time! No other sport captures eyeballs—and wallets—like the NFL.

6. On game day, 69,442 fans pack NFL stadiums on average, like selling out Madison Square Garden three times. NFL stadiums are on a whole different scale than the average NBA or NHL arena, which seats around 20,000.

7. Last year, 13 million people streamed NFL games digitally, almost double the audience for any night of the Olympics or FIFA World Cup online. The NFL is leading the charge in digital consumption, shaping the future of how we watch sports.

8. With $2.05 billion in sponsorship revenue, the NFL’s partnerships outshine even the Olympics and FIFA. Brands like Nike, Pepsi, and Verizon treat the NFL as their marketing Super Bowl weekly—no other sports league commands this level of attention.

9. The NFL’s 37% market share of U.S. sports eclipses the MLB, NHL, and NBA combined. No other sport comes close to this kind of cultural dominance. It’s the go-to for American sports fans, and it’s only getting stronger.

10. The NFL’s 47% female audience means the league has more female fans than basketball and hockey combined, making it a league for everyone.

𝗛𝗼𝘄 𝘄𝗶𝗹𝗹 𝘆𝗼𝘂 𝘄𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗡𝗙𝗟 𝘁𝗵𝗶𝘀 𝘆𝗲𝗮𝗿?

Send a message to learn more

08/22/2024

Whether you're a VP, CMO, or just starting out, 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 is your marketing toolbox to keep at arm's length.

Elevate your brand strategy with actionable insights!

𝗚𝗿𝗮𝗯 𝘆𝗼𝘂𝗿 𝗰𝗼𝗽𝘆 𝗻𝗼𝘄:

https://lnkd.in/enwbqxdu

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07/08/2024

Are you ready for an F1 movie? 🏎️ 🎬

Take a look at this amazing ad for next summer's F1 movie. It has me hooked already.

From Joseph Kosinski, the director of the recent Top Gun movie, this upcoming F1 movie promises a similar adrenaline-pumping experience.

Brad Pitt takes the wheel as a retired F1 driver coming back to race and mentor another driver. The teaser for the film, titled "F1," features multiple scenes of Pitt behind the wheel of a Formula 1 race car and speaking about going faster but not playing it safe.

The F1 movie will hit cinemas in the Summer of 2025!

Brought to you by Apple, this F1 movie promises to deliver heart-pounding action, incredible racing scenes, and an unforgettable movie experience. With Apple's commitment to quality, you can be assured of top-notch production.

07/01/2024

🇨🇦 𝗛𝗮𝗽𝗽𝘆 𝗖𝗮𝗻𝗮𝗱𝗮 𝗗𝗮𝘆! 🇨🇦

As we celebrate this beautiful country's 157th birthday, let's appreciate Canada's incredible contributions to the world.

Here are some famous Canadian inventions and personalities that make us proud:

𝗙𝗮𝗺𝗼𝘂𝘀 𝗖𝗮𝗻𝗮𝗱𝗶𝗮𝗻 🇨🇦 𝗜𝗻𝘃𝗲𝗻𝘁𝗶𝗼𝗻𝘀:

𝟭. 𝗜𝗻𝘀𝘂𝗹𝗶𝗻 - Discovered by Frederick Banting and Charles Best, this life-saving treatment for diabetes has helped millions of people worldwide.
𝟮. 𝗧𝗵𝗲 𝗧𝗲𝗹𝗲𝗽𝗵𝗼𝗻𝗲 - Alexander Graham Bell, a proud Canadian, gave the world the gift of communication.
𝟯. 𝗜𝗠𝗔𝗫 - The ultimate movie experience, IMAX, was developed by Canadian inventors.

Basketball, peanut butter, the pacemaker, the paint roller.

𝗙𝗮𝗺𝗼𝘂𝘀 𝗖𝗮𝗻𝗮𝗱𝗶𝗮𝗻 🇨🇦 𝗔𝗰𝘁𝗼𝗿𝘀:

1. Ryan Reynolds - Known for his roles in "Deadpool" and witty humor.
2. Rachel McAdams - Starred in films like "The Notebook" and "Mean Girls."
3. Keanu Reeves - Beloved for his roles in "The Matrix" and "John Wick" series.

Donald Sutherland, Michael J Fox, William Shatner, Ryan Gosling, Christopher Plummer.

𝗙𝗮𝗺𝗼𝘂𝘀 𝗖𝗮𝗻𝗮𝗱𝗶𝗮𝗻 🇨🇦 𝗦𝗶𝗻𝗴𝗲𝗿𝘀:

𝟭. 𝗔𝗹𝗮𝗻𝗶𝘀 𝗠𝗼𝗿𝗶𝘀𝘀𝗲𝘁𝘁𝗲 - Her powerful voice and emotional depth have made her a global sensation.
𝟮. 𝗝𝘂𝘀𝘁𝗶𝗻 𝗕𝗶𝗲𝗯𝗲𝗿 - This pop sensation has fans worldwide.
𝟯. 𝗦𝗵𝗮𝗻𝗶𝗮 𝗧𝘄𝗮𝗶𝗻 - Known as the "Queen of Country Pop," her music has touched many.

Gordon Lightfoot, Drake, Neil Young, Joni Mitchell, Celine Dion, Leonard Cohen

𝗙𝗮𝗺𝗼𝘂𝘀 𝗖𝗮𝗻𝗮𝗱𝗶𝗮𝗻 🇨🇦 𝗖𝗼𝗺𝗲𝗱𝗶𝗮𝗻𝘀:

𝟭. 𝗝𝗶𝗺 𝗖𝗮𝗿𝗿𝗲𝘆 - His comedic genius in movies like "Ace Ventura" and "The Mask" has brought laughter to millions.
𝟮. 𝗠𝗶𝗸𝗲 𝗠𝘆𝗲𝗿𝘀 - Known for "Austin Powers" and "Shrek," his humor is iconic.
𝟯. 𝗝𝗼𝗵𝗻 𝗖𝗮𝗻𝗱𝘆 - A beloved figure in comedy with roles in "Planes, Trains and Automobiles."

Norm MacDonald, Eugene Levy, Martin Short, Seth Rogan, Will Arnett

Canada has given the world so much to be thankful for. Let's celebrate our achievements and look forward to many more.

𝗛𝗮𝗽𝗽𝘆 𝗖𝗮𝗻𝗮𝗱𝗮 𝗗𝗮𝘆! 🇨🇦❤️

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