Edenvik Canada

08/12/2025

SOS – the flooding of Sloppy Online Surveys causes more harm than good.
As soon as I use an app, eat at a restaurant, buy a product or service, go to a concert, or use a public service, I receive an email that begins as above. My question is: Why do we do this?

Find the full article in our bio or here: https://edenvik.com/views-en/sos-sloppy-online-surveys/

12/17/2024

𝐎𝐰𝐧 𝐲𝐨𝐮𝐫 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐂𝐨𝐧𝐜𝐞𝐩𝐭; 𝐢𝐭’𝐬 𝐚𝐧 𝐢𝐧𝐯𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐚𝐬𝐬𝐞𝐭. 

Every strong brand has a story to tell. For a long time, they have sent a consistent message that the target audience has noted and approved. This is what we call a strong Communication Concept. But how does it work?

Read the third and final part of ”The Cookbook on How to Position a Brand to Make it Tastier*” here: https://edenvik.com/views-en/the-cookbook-concept/ or find the link in bio.

On that note, 𝐖𝐞 𝐰𝐢𝐬𝐡 𝐲𝐨𝐮 𝐡𝐚𝐩𝐩𝐲 𝐇𝐨𝐥𝐢𝐝𝐚𝐲𝐬 𝐚𝐧𝐝 𝐚 𝐰𝐨𝐧𝐝𝐞𝐫𝐟𝐮𝐥 𝐍𝐞𝐰 𝐘𝐞𝐚𝐫!

12/10/2024

𝗦𝗲𝘁 𝘁𝗵𝗲 𝘁𝗼𝗻𝗲 𝘄𝗶𝘁𝗵 𝗮 𝗴𝗿𝗲𝗮𝘁 𝗻𝗮𝗺𝗲!

Could Apple have started as Pear? Coca-Cola as Drinky? Starbucks as Heavensips? Would it have impacted their success? Maybe, maybe not.

Read how naming can affect how your brand is perceived in Part 2 of The Cookbook. Find the link in bio.

12/03/2024

As we approach the holiday season, we have created “The Cookbook on How to Position a Brand to Make it Tastier*.”

Jonas Edenvik, founder of Edenvik, will share his insights on enhancing a brand’s value — whether it’s a product or service, in B2C or B2B. He elaborates on his thoughts regarding how positioning provides a competitive advantage that competitors cannot replicate.

The Cookbook is divided into three parts, which will be released in the coming weeks. Find the first part in our bio or here: https://edenvik.com/views-en/the-cookbook/

10/30/2024

The best Brand Strategy requires the best answers. But, how do you get good answers?

It may seem obvious: good answers come from asking good questions. And when it comes to developing a brand strategy, it’s crucial. But how do you ask good questions?

Read the full article:

It may seem obvious: good answers come from asking good questions. And when it comes to developing a brand strategy, it’s crucial. But how do you ask good questions?

09/05/2024

Can Mad Men from the '60s give a hint at the future of advertising? What we call Conceptual Commercial Art. Read the article: https://edenvik.com/views-en/conceptual-commercial-art/

05/31/2024

People often ask why we have an elephant in our logo. And there is a reason: An ancient story and poem called The Blind Men and the Elephant exemplifies how it is necessary to consider and understand the different parts, to understand the whole. The moral of this story permeates our way of working; we call it The Elephant Expedition – a process for you to gain a competitive advantage.

Read the full article: https://edenvik.com/newsviews

*****on

03/08/2024

Inspiring panel discussion at North Vancouver Chamber, Elevate: Women in business at the International Women’s Day. Thanks for a great event.

02/29/2024

Try Creativity, aka Fresh thinking.
Creativity is often not considered something B2B companies can relate to, but creativity – or fresh thinking – solves problems. And we can show how it made a difference to consultants, tech, apparel, and healthcare companies.
Read the article: https://edenvik.com/newsviews/

*****on

12/14/2023

It may seem contradictory for a company that typically prioritizes ideas, concepts, and strategies. But the truth is that all the world’s ideas, concepts, and strategies have zero value if they are not implemented. Read the full article at edenvik.com. *****on

10/13/2023

Listening to Jonathan Wilkinson, MP for North Vancouver and Minister of Energy and Natural Resources and Terry Beech, MP for Burnaby North-Seymour and Minister of Citizens’ Services, discussing future developments for the North shore.

09/12/2023

Remember, the best things in life are for free. (Almost.) First, a nice Walk&Talk with , meeting exciting people and now summing it up with a coffee.