SOMA Public Relations

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🌿 Certified B Corporation
🏆 Award Winning Agency
We are a full-service, boutique PR agency that provides strategic communication services to purpose driven organizations.

The Canadian Public Relations Society (CPRS Toronto) recently highlighted the constant evolution of tools, trends, and t...
09/15/2026

The Canadian Public Relations Society (CPRS Toronto) recently highlighted the constant evolution of tools, trends, and techniques in PR. Alongside recommendations like authenticity over perfection, using AI as a collaborative tool, stronger internal communication, and community as a competitive advantage, CPRS emphasized curiosity as a key trait for successful professionals.

Kari Kylo, SOMA’s Founder and CEO, has remained curious since the start of her agency and encourages the same open-minded approach across her team, helping them adapt to the constant changes in public relations.

So, what are the three ways she puts curiosity into practice? By testing new trends herself first, hiring a team she can learn from, and keeping tabs on changes in other intersecting industries. Staying ahead isn’t about having all the answers. It’s about building a culture where you and your team keep asking questions.

Big congratulations to Jeremy Moulson, President & CEO of NORAM Electrolysis Systems Inc. (NESI), on being named a 2026 ...
09/10/2026

Big congratulations to Jeremy Moulson, President & CEO of NORAM Electrolysis Systems Inc. (NESI), on being named a 2026 40 Under 40 Industrial Leader by SiteMedia! 🏆

We are so proud to see Jeremy’s leadership and accomplishments recognized as he helps advance the next generation of industrial innovation. Through the work at NESI, Jeremy is tackling the global battery supply chain bottleneck, while enabling more efficient and sustainable processes.

The award recognizes Jeremy for his industry leadership, innovative work advancing electrochemical and electrolysis technologies, success in commercializing these technologies, commitment to sustainability, and dedication to building strong teams and advancing Canadian innovation.

Learn more at https://www.site40under40.ca/winners/jeremy-moulson

Light House is helping show what’s possible when surplus construction materials are kept out of the landfill and redirec...
09/08/2026

Light House is helping show what’s possible when surplus construction materials are kept out of the landfill and redirected to where they’re needed.

The recent Times Colonist feature highlights Light House’s work with Habitat for Humanity to give surplus and salvaged construction materials a second life through ReStore, rather than sending them to landfill.

Through the campaign, Light House’s Circular Impact Lead Ava Campbell has been working with the local construction industry to uncover this “hidden inventory” and connect businesses with opportunities to reuse materials that might otherwise be forgotten or discarded.

It’s a great example of how small shifts in the way we think about construction materials can create a bigger impact for our circular economy.

Read the full article on our website: www.somapublicrelations.com/news/construction-surplus-gets-new-home-through-habitat-for-humanity-store

Congratulations to our Account Manager, Kristin Anton, on reaching one year at SOMA! 🎉 We’re so lucky to have her on our...
09/03/2026

Congratulations to our Account Manager, Kristin Anton, on reaching one year at SOMA! 🎉 We’re so lucky to have her on our team and have loved watching her grow over the past year.

We asked our PR expert: What’s something you wish you could tell yourself when you first started pitching?

Her advice? Always put yourself in the reporter’s shoes.

Journalists often wake up to hundreds of emails, and they likely won’t read every single one. That’s why the star of the show is your pitch’s subject line. It needs to capture their attention at a glance and stand out amongst everything else in their inbox.

However, getting them open is only the first step. A strong pitch should quickly show the reporter why the story is relevant to their audience and why it’s worth their time.

Thanks, Kristin, for sharing your expertise and for everything you bring to the SOMA team!

Media spotlight for our client Vancouver Farmers Markets 🌟 After a successful summer of growing community interest in fa...
09/01/2026

Media spotlight for our client Vancouver Farmers Markets 🌟

After a successful summer of growing community interest in farmers markets, vendors like Mark Cormier of Glorious Organics are finding that market spaces are becoming increasingly limited, while access to essential amenities like washrooms remains inadequate.

Vancouver Farmers Market’s Executive Director, Laura Smit, says the non-profit has been advocating for improvements from the City, including better access to washrooms, water, power and accessible parking, but “we’re not getting anywhere.”

Now, Vancouver Farmers Market is calling on the Vancouver Park Board to give farmers markets the attention and resources they need to continue connecting communities with fresh, healthy, locally grown food.

Read the full article on our website: https://www.somapublicrelations.com/news/vancouver-farmers-market-vendors-want-more-space-long-term-infrastructure

Public relations isn’t just about making noise; it’s about controlling the narrative and building the genuine trust requ...
08/27/2026

Public relations isn’t just about making noise; it’s about controlling the narrative and building the genuine trust required to cultivate long-term, strategic alliances.

When done right, PR acts as the ultimate amplifier across your entire marketing channel.

How PR Elevates Every Channel:
- Growing Authority
- Credibility Changes the Conversation
- Digital footprint and AI search
- Strategic Advantage

PR builds trust by establishing credibility long before a sales pitch ever happens. While traditional marketing pushes a message out, effective PR earns authority through authentic storytelling and consistent narrative control.

Contact us to learn more:

[email protected]

604-889-8057

As the global battery supply chain faces growing pressure to adopt cleaner manufacturing methods, sustainable mineral re...
08/25/2026

As the global battery supply chain faces growing pressure to adopt cleaner manufacturing methods, sustainable mineral refining is becoming a central focus for the transition.

NORAM Electrolysis Systems Inc. (NESI) partnered with SOMA PR to build awareness around its specialized platform, helping translate complex electrochemical processing into a clear, accessible message for Investors and partners.

SOMA designed a strategic communications campaign centred on NESI’s $5.6 million federal and provincial funding, as well as key commercial milestones like its partnership with Vulcan Energy in Europe. Through targeted outreach and narrative positioning, SOMA helped frame NESI’s technology around its economic and environmental value within the critical minerals sector.

The effort resulted in steady visibility across key trade and regional outlets, earning 99+ media stories and more than 15 million impressions to help establish NESI’s profile in clean technology.

Read the full case study on our website! 🌟

Media spotlight for our client,  BC Children’s Hospital Foundation and BC Children’s Hospital Dream Lottery.  🌟At 11 yea...
08/20/2026

Media spotlight for our client, BC Children’s Hospital Foundation and BC Children’s Hospital Dream Lottery. 🌟

At 11 years old, Charlee Thomas was diagnosed with Juvenile Dermatomyositis, an incurable autoimmune disease. This diagnosis forced her to step away from her passion for horseback riding. Through work with teams at BC Children’s Hospital, Charlee made a remarkable recovery. Now, at 17, she was crowned Miss Keremeos Rodeo Queen 2026 and is using her platform as a spokesperson for the 2026 Dream Lottery. This initiative raises over $8 million annually for pediatric care and research.

“They’ve been so incredible at helping me get back into this sport that I’m so passionate about,” she said.

Charlee’s journey highlights the impact of specialized medical care and the role BC Children’s Hospital Foundation plays in helping young patients navigate life-changing diagnoses. Beyond receiving treatment, she has now learned to live with JDM while actively being an ambassador for her town, rodeo and the sport as a whole.

SOMA is grateful for the work alongside such meaningful organizations that make a lasting impact on the lives of children and families across British Columbia.

Read the full article on our website.

Yesterday was National Nonprofit Day! At SOMA, our mission has always been driven by the incredible leaders and organiza...
08/18/2026

Yesterday was National Nonprofit Day!

At SOMA, our mission has always been driven by the incredible leaders and organizations making a real impact in our communities every single day. Working alongside purpose-driven teams isn’t just what we do; it’s the heart of who we are.

Today, we want to shine a well-deserved spotlight on some of the amazing non-profit organizations we are honoured to partner with. Their dedication, resilience, and vision continue to inspire everything we build together.

To the change makers, volunteers, and mission-driven teams working on the frontlines of progress: your dedication fuels real, measurable change. Nonprofits form the backbone of our communities, transforming big visions into daily action and turning complex challenges into lasting solutions. We remain fully committed to supporting that work, delivering the tools and visibility you need to multiply your reach and drive your mission forward.

SOMA partners we would like to recognize: Recycle BC, Interchange Recycling, Tire Stewardship BC, NorthX climate tech, Interchange 360, Vancouver Farmers Market, Indigenous Tech Circle, VGH & UBC Hospital Foundation, BC Children’s Hospital Foundation, Burn Fund. St. Boniface Hospital Foundation, Health Sciences Centre Foundation, SABC, Light House, Ocean Legacy Foundation, and Family Services North Shore.

Learn more about each nonprofit on their website!

Media spotlight for our client, NorthX Climate Tech 🌟Canada is warming at double the pace of the global average and is h...
08/13/2026

Media spotlight for our client, NorthX Climate Tech 🌟

Canada is warming at double the pace of the global average and is home to more than a quarter of the world’s boreal forests. As Canada faces increasingly intense wildfire seasons, innovative startups are stepping up to transform fire management. “Wildfire risk is no longer seasonal; it’s structural,” said Sarah Goodman, president and CEO of NorthX. A recent feature highlights how groundbreaking solutions from companies CRWN.ai, Skyward Wildfire Technologies, and Nova are easing the strain on frontline crews by revolutionizing wildfire prevention and detection.

Each startup targets a unique trigger to combat fires before or as they start. CRWN.ai uses power pole sensors to detect electrical faults before sparks fly, Skyward Wildfire Technologies combines weather modelling with aircrafts to mitigate lightning risks during high-risk storms, and Nova leverages AI-powered drone software to map hotspots instantly so response teams can make safer, faster response decisions.

In April, NorthX announced more than $2.2 million worth of follow-on investments in this trio of British Columbia (BC) wildfire technology startups. The funding builds on initial investments made through NorthX’s 2024 Call for Innovation: Wildfire Tech, Canada’s first dedicated funding program for wildfire technologies. These solutions are targeting the most destructive and costly aspects of wildfire through prevention and detection technologies.

Read the full article on our website https://www.somapublicrelations.com/news/the-startups-reimagining-canadasapproach-to-wildfires

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