09/15/2026
The Canadian Public Relations Society (CPRS Toronto) recently highlighted the constant evolution of tools, trends, and techniques in PR. Alongside recommendations like authenticity over perfection, using AI as a collaborative tool, stronger internal communication, and community as a competitive advantage, CPRS emphasized curiosity as a key trait for successful professionals.
Kari Kylo, SOMA’s Founder and CEO, has remained curious since the start of her agency and encourages the same open-minded approach across her team, helping them adapt to the constant changes in public relations.
So, what are the three ways she puts curiosity into practice? By testing new trends herself first, hiring a team she can learn from, and keeping tabs on changes in other intersecting industries. Staying ahead isn’t about having all the answers. It’s about building a culture where you and your team keep asking questions.