Chris Breikss

04/10/2026

Before you read another word, open ChatGPT and type this: "Hey ChatGPT, tell me everything you know about me."

I'll wait.

😄 I audibly LOL'd when I first tried it. Especially when it mentioned my weight. Then I kept reading and realized it knew a lot about me, but not everything was accurate or current.

That response you just got when you did it? That's your 'Sentiment Layer'. It's the accumulated picture AI has built about you from everything on the internet.

The cool thing is, you can shape it. That's what AI glazing is, and that's what my latest blog post is about.

Discover how AI glazing boosts your brand reputation and learn strategies for a positive sentiment layer in your marketing.

09/23/2025

I’ve been fortunate to call John Blown both a lifelong friend and a professional partner. Over the years, I’ve seen him lead with integrity in business while dedicating 25 years of service to North Shore Rescue.

John’s ability to balance entrepreneurship with community leadership is truly inspiring. I recently reflected on his journey in this story.

Explore the remarkable dual life of a leader who applies lessons from nearly 1,000 rescue missions to building a top digital agency.

07/08/2025

I’ve seen it (and done it): comparing this quarter’s performance to last quarter’s and thinking, “Cool, we’re up 12%!”

But if you’re not seeing how others are performing, you’re not really competing, you’re just circling your own block.

So here's a free tool that I like to use that gives you marketing benchmarks for your industry so you can see how your KPIs really stack up. Just plug in the metrics you’ve got, and it gives you a custom report in minutes.

Honestly? A lifesaver before heading into planning season.
Worth a bookmark: https://ow.ly/HbM630sNU8L

06/27/2025

It's peculiar how two countries can share a language but not the same rules of persuasion 👀 If you’ve ever launched in Canada and wondered why your U.S. messaging isn’t converting, this will explain it:

Connecting with Canadians? Your American brand voice may be missing the mark. Learn key communication differences to build trust with your audience.

06/25/2025

Not to risk sounding old, but talking to Gen Z about AI was genuinely eye-opening.

As they’ve grown up with it, their take on how brands are using (and misusing) it in marketing is SHARP.

Check out the article and let me know:
Are brands leaning too hard on AI in their marketing❓

Gen Z can spot AI content a mile away. Learn what young audiences really think about bots in branding and how to build authentic marketing that resonates.

05/23/2025

Thank you to the Vancouver Agency Owners group for this special lifetime achievement award for my work at Major Tom.

05/14/2025

Saw this and it hit. Not every "urgent' task in marketing is actually going to drive results.
Here's a solid framework to figure out what really deserves a spot in your action plan. Worth a read.

Learn the structured process top marketers use to prioritize effectively, align stakeholders, and focus on what actually drives business growth.

05/13/2025

I always care more about why work wins—not just that it did.
So, I loved digging into the thinking behind these Hermes Creative Awards wins from Major Tom. Worth a look if you're into brand work that actually hits. 👏

Awards are a signal—but strategy is the reason. See what our Hermes-recognized work for Corix, Simpcw, Macdonald Realty, and Canuck Place says about building impactful brands.

02/19/2025

Is there anything more frustrating than a website that doesn't work? This is the case for many when web accessibility isn't considered.

We've spent years helping clients improve their websites and we’ve learned things along the way. Read more on our blog: https://ow.ly/xrzE50V2LqT

01/30/2025

When do you know it's time to update your website?

Well, our web team put together a checklist and some great tips on where to start. Learn how to grab your audience's attention and keep them around to convert by heading to our blog: https://ow.ly/Xjn650UQHOr

05/04/2024

I'm bookmarking this handy guide for the next time programmatic advertising has me in the weeds, and you should, too! 👇 https://ow.ly/ZlUQ30sC6xv