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Art Marketing System, 252 5th Street West, North Vancouver, BC (2026)

08/02/2025

How to Price Your Art — the Right Way

Many artists spend months or even years creating high-quality work—only to struggle when it comes to putting a price on it. Emotional attachment, lack of market data, and uncertainty often lead to arbitrary pricing, which results in work being undervalued without the artist even realizing it.

At the same time, artists are often pulled into gallery contracts or third-party distribution agreements with unfair commission structures and vague terms. When you don’t define the value of your work yourself, others will do it for you—and not always in your favor.

What truly matters is this: Who is your work meant for, and how are you positioning it?

Pricing is not just a number—it’s the outcome of strategic positioning and brand clarity.

So, how should you approach pricing with the same level of thoughtfulness they bring to their creative process?

The three key pillars to keep in mind are:

1. Production cost and time needed to create the piece
2. Market research of comparable artists with the same career level
3. Number of copies issued or made for that specific art piece
4. The type of market being approached

Think like a creative and a strategist: study the market, consider your buyers’ spending habits, and define your pricing model accordingly. Your art deserves it.
Any question? Contact us via DM or book a 1:1 consultation through the link in bio.

08/02/2025

HOW do you BOOST your VIEWS?

Many artists wonder: “My work is strong—so why are my views so low?“

Here’s the truth: It’s not always the quality that’s lacking—it’s often the delivery.
In today’s algorithm-driven platforms, even great art gets lost without the right framing. That’s where content architecture and audience strategy matter more than ever.

At Veracity, we don’t rely on gimmicky hashtags or vague “viral” tactics. Instead, we analyze your account structure, define your audience type, and guide you in shaping content that actually lands with your ideal viewer.

In the last 90 days, artists working with Veracity have reported:
• +438% increase in reach
• +365% increase in profile visits
• +384% increase in content views
(based on internal analytics from artist accounts we manage or support via coaching)

Why is that happening? Because we help artists identify and fix these three key problems:

1. Unclear content focus
— Are your posts speaking to a defined audience, or just to everyone?

2. Poor visual hierarchy
— Does your feed guide a viewer’s eye or create confusion?

3. Lack of strategic repetition
— Are your strongest themes showing up enough to build brand memory?

Remember: your views are not just about luck—they’re a reflection of how well your message is reaching the right people.
Want to review your current structure and identify bottlenecks?

📩 DM us or schedule a 1:1 consultation through the link in bio. Let’s optimize what you’ve already built.

08/02/2025

Want to boost your Instagram Growth? Read here 👇🏻

Ever wondered why your work isn’t getting the attention it deserves?
Many artists consistently post stunning work on Instagram—but still struggle with low reach and minimal engagement.
In most cases, the issue isn’t the quality of your work, but the strategy behind the posting itself.

Follow this 3 simple tips to start seeing a change:

1. Write captions that really talk about your art, its message and meaning. If you like to describe the technique and other similar details about yout art, you can totally do it at the end of you caption, but start describing the sides of it that can create the strongest connection. Don’t be afraid to pour a little bit of your soul and heart in your art captions, they will help the right people stick and the wrong people leave.

2. Curate your images. Sometimes a little cut, a little light adjustment, can make a world of difference, in your presentation and make your art pieces and your profile look much more professional at once. Find a simple online free tutorial that can teach you the basics of picture editing for your phone model, and play a little bit around to learn how to make your images look like professional shots in a minute or two.

3. Share your process and in progress work in Stories as often as possible, ideally daily.
Stories work magic in creating engagement, since they allow you to post interesting and ever new content that people can easily get interested about and ineract with.
In addition to it, they don’t have to be as polished since it is not going to remain for longer then 24h, and they take a second to make.

Follow us for further tips! 

07/23/2025

”I’ve seen incredible growth—my Instagram following has grown by over 300%, and the engagement feels completely natural and genuine. That kind of progress felt out of reach before.

What’s really stood out to me is how freeing this experience has been. I studied art at university, but I always struggled with how to actually ‘get out there.’ Now, for the first time, I feel like I have a real foothold in the art world.

The coaching around the basics of Instagram and personal branding was incredibly helpful. Talking things out helped me realize what actually connects all my creative ideas.

I’ve gone from a scattered collection of works to being able to define two, maybe even three, distinct series.

I’m still growing, still small scale—but thanks to this support, I’m making more progress than I ever could have alone.” - J. B. B. Denis

07/23/2025

I know incredible artists who’ve built a solid social media following but still struggle with a poor website. While success can still happen, it’s much harder without a solid online presence. Here’s why having a fully branded website matters:

1. Establishes Professionalism
A website lets you present your work in a clean, polished, and professional way. Galleries and collectors expect a cohesive presentation of your art and story.

2. Centralized Portfolio
Instagram is great for daily engagement, but a website acts as a central hub where galleries, collectors, and potential clients can easily browse your portfolio and learn about your journey.

3. Builds Trust with Galleries & Collectors
Having a professional website shows you’re committed to your art career. It builds trust with galleries and collectors, making it easier to approach or be approached by industry professionals.

4. Control Over Your Brand
Unlike social media, where algorithms limit your reach, a website gives you full control over how your work is displayed, allowing for a consistent, polished image that reflects your vision.

5. Adds Credibility
A website helps you stand out when galleries or collectors search for you online. It adds legitimacy, making sure you’re seen as a serious artist with a professional presence.

While social media is great for engagement, a website is the foundation of your professional identity.

It helps you connect with galleries, collectors, and clients, and positions you as a credible, serious artist.

Setting up a website today is more affordable than ever, so why wait to do it right from the start?

07/23/2025

Even though all artists working with us experience incredible growth, here are some numbers that we are really proud of:

Anna went from 0 to genuine 1000 followers in 30 days, working only on an organic level and without any previous knowledge on how Instagram works and how to use it.

She also saw an 800% sales increase in the 30 days and a 1100% sales increase in 60 days.

Rita went from being stuck under 100 followers and being so frustrated for not getting any reactions from her public, to an engaged following of over 3000 followers.

She also saw a growth in exposure of over 100X, thanks to a modified strategy in the presentation of her art.

Nigam went from little over 1000 followers after years and a huge number of posts, to over 4000, with a clean and professional feed now showcasing her work. She’s now counting 500-800 likes per post, where before she had 20 to 30, she has comments and constant interaction, and now started her first collaboration with a gallery in her area.

Jeremy saw an increase of 300% growth on IG by just applying a few tweaks and strategy growth and by adjusting the feed. 
While Tijay doubled his engagement by just adjusting his feed strategy and doubled his follow. 
Some additional statistics from our artists’ profiles can be seen on the graphs above, and showcase the kind of growth we can promise to our clients.

07/23/2025

I’ve heard many artists asking me why Instagram, and I’d like to offer some perspective.

1. Instagram is inherently visual, making it ideal for artists to share their creations. Whether you're a painter, sculptor, photographer, or digital artist, the platform lets you post high-quality images and videos that capture your art's true essence.

2. With over 1 billion monthly active users, Instagram helps artists connect with a global audience. Artists can tap into international markets, engage with diverse communities, and collaborate globally.

3. Unlike other platforms, Instagram allows direct communication with your audience. Likes, comments, and DMs help form deeper connections and build a loyal fanbase. This fosters authentic communities, offering support and constructive feedback.

4. Instagram’s features - Stories, Reels, and Highlights - let artists connect creatively. Stories give behind-the-scenes glimpses, Reels showcase your work in fun formats, and Highlights act as a visual portfolio for new followers.

5. Hashtags increase visibility, helping artists attract potential buyers, gallery owners, and collaborators. Instagram’s algorithm promotes content with strong engagement, making it easier for your posts to be seen by a larger audience.

6. Instagram is not just about sharing art, it’s about building a personal brand. Artists can curate a cohesive aesthetic, tell their story, and attract the right audience, whether that’s art collectors, fans, or collaborators.

7. Instagram has introduced e-commerce features like the "Shop" function. Artists can tag their artwork in posts, leading directly to purchasing pages, making Instagram not only a promotional platform but a sales tool. 
Instagram’s visual appeal, global reach, and business-friendly tools make it ideal for artists looking to showcase their work and build their brand. With the right strategy, Instagram can help you connect with your audience, showcase your journey, and turn your passion into a thriving business.

07/23/2025

We are a team of artists, rebels and dedicated geeks, determined to create and live the best life while helping artists all around the world to do the same.

We are from Canada, Italy, Germany, South Korea and the Philippines – we live around the world, in a motion that in the last year alone brought us from Japan to Canada and from South Africa to England.

While we travel the world and open ourselves to new cultures and experiences, our mission stays unchanged: Help artists thrive and make societies all over the planet better, thanks to their vision and the beauty and inspiration they bring into the world.

07/23/2025

Branding is not a logo. It’s not a nice package, and it’s not a color.

Branding is all of it combined, and it is so much more.

It is the reason why, when you find a bag that looks exactly like the one you just saw in a magazine but is not that bag, even if you buy it, you will not feel satisfied. It is the reason why it is so easy for people to spend a little more to buy something that is produced in their own country, it is the reason why people buy a Lamborghini even if they never leave the city and barely know how to drive it, and it’s the reason why you can find Italian water all over the planet, even though, let’s face it: water is just water, after all.

The point of branding is giving a clear cut identity to a certain product, artist or to a certain athlete or company, telling the tale of why you should choose that brand instead of others.

As an example, if you are a sports person, you will know that if you wear Nike you are giving a message of a determined person (the motto is “just do it”), a person who is not going to give up or find excuses. You are someone who is trendy, fresh, healthy or at the very least, you are someone who wants to be those things.
If you wear alo, you are someone who is not looking at sport only as a sport but as something that harmonizes the mind and spirit and brings about a healthy body, someone who's more likely to practice yoga over boxing.

That is to tell you that if you want to appeal to a certain type of people, if you want the right kind of eyes around you, looking at your art, understanding and appreciating it, branding is the way to go.

Combining branding with the 2 sided marketing method, we created a powerful tool that brings clarity, conviction and certainty to your message and art, and will allow you to grab the attention of the right people without having to wonder or doubt.

This is what we want for you: having the certainty and peace of mind that you know who you are, you know what you are doing and why you are doing it, and you exactly know how to tell the tale to everyone around you, so the right people can be there for you, cheering you on.

07/23/2025

Veracity Projects was founded by a Canadian who was travelling in Africa and ended up staying for years during extended Covid lockdowns. During this time, he was particularly awestruck by the many artworks he encountered there and yet came to realize so many of these brilliant artists were at a complete loss for how to connect with an audience, to find buyers, sometimes even to make a basic living through their art.

These experiences helped to crystallize a long-burning purpose and a vision for how to help a world starved of inspiration, creativity and things which transcended fear and an increasingly demoralized, fragmented and isolated society.

It began in Africa, but the vision was global – to help gifted artists all over the world connect with people, to have their art uplift the planet, and for them to flourish and prosper in the process.

This mission was given new life at the end of 2023 thanks to the partnership developed with a friend and artist with 15 years of experience in the marketing and public relations field, who fully embraced his mission.

Art Marketing System

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