Train The Marketer

Train The Marketer Life isn't perfect but your Marketing can be! Get ready to learn the real deal.

šŸ§±These three building blocks cannot be placed in any order, because no single one is more important that the other. Plus...
08/04/2022

šŸ§±These three building blocks cannot be placed in any order, because no single one is more important that the other.

Plus, none of them can function without the others. Each feeds from each other and when they work together it gives you enormous marketing power.

If even one block fails then the rest will crumble along with it šŸ˜°

For example, you can deliver the right message to the right people but if you use the wrong media, they will never get the message nor have a chance to act on it.

āœ… You must get all three right.

A lot of business owners think that online marketing is hardšŸ˜–. That itā€™s different. It Isnā€™tThe things that make offline...
07/30/2022

A lot of business owners think that online marketing is hardšŸ˜–. That itā€™s different.

It Isnā€™t

The things that make offline marketing work are the same things that make online marketing work. When online marketing fails, itā€™s for the same kinds of reasons that offline marketing fails.

Marketing is marketing, whether itā€™s on the web, by email, or in the ā€œrealā€ world.

In order to make it work, it needs three critical components, and unless you have all three, you wonā€™t get good results.

šŸ‘‰ A Headline
šŸ‘‰ An Offer
šŸ‘‰ A Deadline

A more detailed video ā–¶ļøabout this coming very soon. Stay tuned.

ā¤ļø Donā€™t forget to follow Train The Marketer

šŸ¤©I am always excited for new mail just because I get to see what businesses are doing for their Direct Mail Marketing. F...
07/27/2022

šŸ¤©I am always excited for new mail just because I get to see what businesses are doing for their Direct Mail Marketing.

For those who are not aware, Direct Mail Marketing is any physical correspondence you send to customers šŸ“® in the hopes of getting them to sign up for your service.

A lot of brands only focus on digital marketing and have never really tried this medium. If done correctly, you can have predictable and really good results.

I recently received an envelope in the mail from the guys at the CAA South Central Ontario . If the marketing team is reading this, you guys did a fantastic job with this letter. I'm sold and will be signing up soon!

Everything was perfect. I received a bunch of papers that gave different information about the service and mostly how I could benefit from it. The structure and the content were so outrageously good that I just couldnā€™t stop reading!

They used every element that makes Direct Mail Marketing so successful.

āœ…Personalization

āœ…Double readership paths

āœ…Photos and Illustrations

āœ…CopyDoodles

While Iā€™ve already scanned and saved it to my personal swipe file. I wanted to show you guys everything they did right.

šŸ’¾I highly recommend you save this post so that you can use it as a reference for your future campaigns.

Follow to learn more about Marketing.

āœØI started my career thinking that the only two things you will truly need to be a successful marketer was creativity an...
07/23/2022

āœØI started my career thinking that the only two things you will truly need to be a successful marketer was creativity and tech savviness.

However, when I started taking a more leadership kind of role, I realized that strategy and taking data driven decisions are critical for any marketing campaign success.

These four components go hand in hand. No matter what marketing specialization you work in, these four factors will help you always come out at the top.

šŸ”„Strategy - This is the starting point. If you get this right then the rest of the things just fall in place. Building a marketing strategy is not easy, it takes time, experience and common sense to actually come up with a good strategy.

šŸ”„Creativity - This is what angle you will take to push out your marketing. Are you going to write an amazing sales letter or shoot an amazing video. Whatever you do, just remember that you need to have fun during this process.

šŸ”„Tech - This is where you put everything together. Being tech savvy helps to select the right medium and tools to execute your strategy and give life to your creativity.

šŸ”„Data - Here is where you learn if your marketing strategy is actually doing well. By looking at numbers and comparing with historic campaigns you will know what you need to do next. Optimize or Restart, the data will help you take that decision.

You can also look at it as a life cycle ā™ŗ of sorts. Strategy ā†’ Creativity ā†’ Tech ā†’ Data ā†’ Repeat

What do you think? Drop a comment if you agree! āœļø

And follow Train The Marketer to learn more about marketing

šŸ“–Iā€™ve personally read many books in my lifetime and a lot of them were focused on marketing. I found a few useful and so...
07/22/2022

šŸ“–Iā€™ve personally read many books in my lifetime and a lot of them were focused on marketing. I found a few useful and some with a lot of fluff(bestsellers included šŸ¤·ā€ā™‚ļø)

Little did I know that there were marketing books that were kept a secret simply because it was that damn goodšŸŒŸ

Iā€™ve found them or I could say - introduced to them by my mentors. These were game changers and force you to see marketing in a very different way.Ā 

šŸ“—Magnetic Marketing - Dan S. KennedyĀ 

āœ…This book is written by the godfather of marketing himself. This man is a well kept secret by some of the worldā€™s top businessmen and marketers. You will need to read this book with an open mind and prepare to unlearn a lot of principles that you believed were true. You will even learn how to build a marketing system that will help you invest $1 and get a return of $3Ā 

šŸ“™OUTRAGEOUS Multi-Step Marketing Campaigns That Are Outrageously Successful - Bill Glazer

āœ…The subtitle of the book says it all ā€œCreated for the 99% of Business Owners Who Want to Change Their Good Business Into a GREAT Business!ā€. The campaigns shared in this book are tried and tested by real businesses. Iā€™ve personally used some of the marketing campaigns and theyā€™ve worked like a charm. Use it as your personal swipe file whenever you need to run a marketing campaign.Ā 

These two books have a plethora of information to help you skill up in marketing. More recommendations coming soon!

Follow to learn more about marketing

ā°It is about timeā€¦it had to be doneAfter months of procrastination and self-doubt, Iā€™ve decided to just take the plunge....
07/21/2022

ā°It is about timeā€¦it had to be done

After months of procrastination and self-doubt, Iā€™ve decided to just take the plunge.

With 10+ years of experience there is a lot that Iā€™ve learnt about marketing. The last 3 years specifically have been game changing for me. I had to unlearn everything that I knew and learn the true fundamentals of marketing.

Hereā€™s the thing - the joy of acquiring a customer after theyā€™ve been through marketing strategies that your team and youā€™ve executed is just unbelievable šŸ¤© Once youā€™ve experienced it, thereā€™s no going back.

While I continue on my journey to be a better marketer itā€™s been my dream to share the knowledge with the world. A knowledge that has changed my life for good.

Iā€™m super pumped to announce my little venture šŸ‘‰ ā€˜Train the Marketerā€™. I am going to use this as a medium to share my marketing experience and knowledge in the simplest way possible.

Iā€™ve really just started and my plans are yet to evolve. I donā€™t know where this will lead but I know deep within that this part of my journey has to begin.

So here goes nothing!

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