Sydcam Marketing Communications

02/08/2022

This is very true - we all need to understand the inherent limitations we face each and every day and work within them, as opposed to ignoring them or pretending the concept is irrelevant.
Limitless

Infinity is a great idea, but unless you’re doing math, it’s mostly an idea. Everything else in our world has limits. It’s the limits that make it interesting, the limits that giv…

01/03/2022

Great message on the importance of being present, available for your people/team. Time doesn't scale https://buff.ly/3ETupYs

That’s why it’s worth so much. Sure, you can outsource. You can look for shortcuts. You can hire folks. You can use mailmerge. You can even send it to voice mail. But all of these time …

11/24/2021

More pearls of wisdom from Seth - specialization and focusing on what you love and are skilled at are definitely the keys to success - freelancer or otherwise:) A 's dilemma

What do you own?What are you really good at?What do you enjoy? Engaging with the marketplace requires creating value for people who have a choice. And deciding what to offer your customers is your …

11/22/2021

I couldn't agree more - a great New Years resolution for many of us:) Aimless clicking https://buff.ly/3cAFjX5

Wandering around in a digital swamp is a pretty common way to spend an hour these days. Alas, most of us would never consider doing this in a forest. Walking over to a tree because it looked sort o…

06/04/2021

A UI/UX designer's guide to working with developers and mastering the art of the handoff.

05/19/2021

It's common to think that customers don't know what they want until someone creates it for them. But if you think in terms of personal benefits and not product features, customers do know what they want.

05/19/2021

Many marketers had long underestimated the value of creators in their marketing mix. That’s no longer the case. Most brands today have incorporated influencer marketing into their media plans, and many intend to allocate even more funds to the tactic this year.

05/14/2021

A new campaign moves away from product-focused marketing and towards presenting the credit union as a holistic financial partner.

05/10/2021

More than anything, your employees need to feel part of a movement.

04/29/2021

FCB/Six's first work for the smart home brand aims to introduce people to complex tech in an emotionally relevant way.

04/19/2021

Backward about coming forward

If your comment is helpful to anyone else, then it’s generous indeed. Holding back is selfish, because it deprives the group of your insight at the same time that it normalizes non-participat…

04/15/2021

Content remains a key element of any effective digital marketing strategy - check out these stats.