Strata Originals

Strata Originals Leadership Signal Calibration for CEOs.

We work with CEOs on their leadership signal, how they’re experienced in the rooms that carry the cost: board, capital, executive team, employees, market and public visibility.

06/05/2026

Dave Sutton shares how his engineering background shaped the way he approaches marketing, viewing it not just as creativity, but as a science.

Alan McLaren

Join us for Leadership Under Pressure in Capital Rooms, a CEO Coffee & STRATA event hosted in partnership with the Virtu...
06/05/2026

Join us for Leadership Under Pressure in Capital Rooms, a CEO Coffee & STRATA event hosted in partnership with the Virtual Advisory Board (VAB)
📅 June 17, 2026
🕙 10:00 AM EST
🔗 Register here: https://vabcommunity.com/events/214562

In capital conversations, the deck matters. The numbers matter. The strategy matters.

But under pressure, investors are also reading something far more subtle... the leader. They’re watching how you respond when assumptions are challenged, risks are pressed, and conviction is tested.

Whether you stay clear and anchored, create confidence in uncertainty, or shift into over-explaining, defensiveness, or reactive detail all shapes how trust is formed in real time.

These moments don’t just influence perception but instead they can quietly shape momentum, extend timelines, and affect how a raise progresses.

This session explores the invisible variable most leaders feel but rarely see clearly: how pressure changes the way leadership is experienced in the rooms that matter most.

While the focus is capital rooms, the same dynamic shows up anywhere leadership is tested which is in board rooms, executive rooms, governance conversations, customer interactions, crisis moments, and public visibility.

This will be a practical, interactive session for founders, executives, and advisors who want to strengthen how they show up when it matters most.

The session will be recorded, but registration is required to receive the replay link.

This newsletter is for CEOs and senior leaders who want to lead with clarity, confidence, and real impact. You’ll get si...
06/04/2026

This newsletter is for CEOs and senior leaders who want to lead with clarity, confidence, and real impact. You’ll get simple, real-world stories, practical strategies, and insights you can actually use to communicate better, make stronger decisions, and build deeper trust with your teams and stakeholders.

It’s designed to help you cut through complexity and make your leadership clear, grounded, and effective in every room you walk into.

➡️ Subscribe now: strataoriginals.com

06/04/2026

🎙️ New Episode Alert! 🎙️

What if the biggest advantage in business today isn't technology, capital, or even strategy... but trust?

In the latest episode of Unmasked: The CEO Files, Alan McLaren sits down with transformational marketer, investor, author, and board-level advisor Dave Sutton for a thought-provoking conversation on AI, leadership, investing, marketing, and the growing trust gap shaping the future of business.

From why marketing should be treated as a measurable business investment to how AI is reshaping the relationship between creativity and analytics, Dave shares lessons from more than 35 years helping organizations grow, adapt, and lead through change.

This conversation explores what investors are really looking for, why human capital may be the most undervalued asset in business, and how leaders can better understand the impact they have when they walk into a room.

If you're a CEO, founder, marketer, investor, or leader navigating uncertainty and disruption, this episode is packed with insights you won't want to miss.

The mic is on and the masks are off. UNMASKED: The CEO Files goes beyond the titles to uncover the real pivots, pressure...
06/03/2026

The mic is on and the masks are off. UNMASKED: The CEO Files goes beyond the titles to uncover the real pivots, pressure points, and defining moments that shape how leaders actually show up.

We sit down with leaders for honest conversations about building trust at scale, shaping culture, and staying visible without losing who they are in the process.

✨ A new episode drops tomorrow! ✨

➡️ Watch and subscribe: https://www.youtube.com/

06/03/2026

Even Dr. Ken Druck shares that, at times, even he has found it difficult to truly receive love and acknowledgment.

It’s a reminder of the importance of slowing down enough to receive care, recognition, and support because it is just as crucial as giving it.

Self-care isn’t optional. It’s essential for how we show up in every part of our lives!
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🧠 Explore Dr. Ken Druck’s life’s work, How We Go On, supporting individuals, families, organizations, and communities in finding a path forward through loss, change, and setbacks by visiting: https://howwegoon.com/

In every fundraising round, numbers open the door but momentum comes from something less tangible. Investors are not onl...
06/02/2026

In every fundraising round, numbers open the door but momentum comes from something less tangible. Investors are not only evaluating the opportunity, they are reading the leader and the trust, clarity, and conviction they bring into the room.

Two founders can present the same strategy, same market, same upside, and land completely different outcomes based on how leadership is experienced in real time.

Strategy matters... but leadership is what seals the deal!

06/02/2026

For many CEOs, success becomes tied to achievement, performance, and proving what they are capable of.

Kerry Siggins shares with Alan McLaren her journey of self-actualization and the powerful transformation that came from getting to know who she really is beneath the roles, responsibilities, and expectations.

Investors are not only evaluating the opportunity. They are evaluating the person carrying it.The deck matters, but mome...
06/01/2026

Investors are not only evaluating the opportunity. They are evaluating the person carrying it.

The deck matters, but momentum is often shaped by something harder to quantify: clarity, conviction, trust, and how leadership is experienced in the room.

For VC and investment firms, decisions are shaped on both sides of the table. The opportunity opens the conversation, but leadership determines how far it goes.

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
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