06/11/2024
In a short growing season, timing is everything. Scotts®, a leading name in lawn and garden products, needed a fresh, creative idea to break through with consumers, kickstart the spring lawn care season and promote their full product lineup.
The Scotts 'It's Go Time' campaign dealt with the problem of delayed lawn care planning by encouraging early action. We created custom digital content for different platforms, which got people talking and deciding to invest in lawn care during the most opportune time. By showcasing Scotts' top-notch products and key messages, they managed to spark more interest and interaction across a wide range of digital channels.
The campaign creative caught people's attention, driving high levels of engagement and traffic to the landing pages where consumers could explore all of Scotts' lawn care products. The campaign racked up 156,047,055 impressions, with online video ads boasting a view-through rate 60% higher than the benchmark and social media content doubling the usual consumer engagement rates.
