Digital Marketing Experts - DMX Marketing

04/23/2024

Stay Ahead of the Curve 🚀💡 Top Emerging Social Media Trends for Influencer Marketing⁠
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In "15 Emerging Social Media Trends To Leverage In Influencer Marketing" we along with 14 other members of Forbes Agency Council share our thoughts on recent developments and emerging features in the world of social media that brands can leverage in the rapidly expanding field of influencer marketing.⁠
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To learn more about these trends and how to capitalize on them, read the full article here 🌐 https://www.forbes.com/sites/forbesagencycouncil/2024/04/22/15-emerging-social-media-trends-to-leverage-in-influencer-marketing/?sh=4eff1f7449b9⁠
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08/03/2022

15 Key Marketing Trends Brands Need To Take Note Of In 2022 🔥☄️

A successful marketing campaign can be the difference between sustaining a thriving, profitable company and being left behind, losing business to your competitors. Staying on top of the latest trends in marketing can help keep your solutions top of mind for your existing customers while consistently feeding new prospects into your sales pipeline.

These days, there are many different channels and innovative tactics a brand can use to reach its target audiences. It’s important to know which ones to build a presence on and how to show up there if you hope to craft the most effective marketing strategy.

Our Founding Partner Lisa contributed the following insight:

12. Building Connections Through Short-Form Video

Short-form video is not exactly new, but it has taken the social media world by storm in the past few years. Between Tik Tok, Instagram Reels and YouTube Shorts, it is one of the main ways to connect with your followers and a wider audience. As more companies move to creating their own short videos, it is a big mistake to rule it out. - Lisa Montenegro, Digital Marketing Experts - DMX Marketing

To read all insights please see full article:

Staying on top of the latest trends in marketing can help keep your solutions top of mind for your existing customers while consistently feeding new prospects into your sales pipeline.

05/06/2022

Your Website is your business’ greatest asset!

To avoid your bounce rate increasing exponentially, it’s important to have a stellar headline on your company website’s primary landing page beckoning visitors to dig deeper.

04/26/2022

16 Go-To Agency Tactics For Increasing Site Engagement And Conversions

If you can first draw prospects' interest with some element on your website, it will be easier to keep them there long enough to decide that your product or service will suit their needs.

03/30/2022

Harness your Tik Tok content to inspire your audience

⚪ It has been well noted of the entertainment draw of Tik Tok, with 60% of its users looking for funny or entertaining videos. However, your content can also inspire your audience.

⚪ A study by MRC Data and Flamingo, which was commissioned by Tik Tok, found that 43% of users feel inspired to try something new to them after watching content of it on Tik Tok.

⚪ For the content you create on the platform, utilise this to both draw in potential customers and for user-generated content. Interest your audience with what your product and/or services can do for them and let their inspiration take them onward.

Source
https://sproutsocial.com/insights/tiktok-stats/
https://newsroom.tiktok.com/en-us/new-studies-quantify-tiktoks-growing-impact-on-culture-and-music

03/29/2022

Cross-posting can help you reach a wider audience, though you need to watch out for simple mistakes

⚪ When it comes to posting your content, you should not limit it to a singular site. However, when it comes to cross-posting, sharing the same content on different social media platforms, there are some important points to keep in mind.

⚪ The main 2 points are keeping in mind each sites unique upload requirements and forgetting to properly edit content. The first is fairly obvious. Each site has different image, video and text limits that you need to adjust for.

⚪ The 2nd point follows on from this, in that you need to make sure each piece of content for each platform is properly edited for it, such as the right image size. A common mistake recently the Tik Tok logo not being edited out, when uploaded to Reels, leading to it being deprioritized.

Source
https://blog.hubspot.com/marketing/cross-posting

03/28/2022

Expect more brands to turn to Facebook Shops as stores look to start with social commerce

⚪ Starting in 2020, Facebook Shops, like many other social commerce platforms, saw large amounts of users turn to both sell and buy from in 2020 and 2021.

⚪ Big and small businesses alike have turned to it, with over 250 million active stores worldwide by June of last year. As more brands look to get online, especially with social commerce, more will turn to Facebook Shops in 2022.

⚪ As many brands may find, Facebook Shops has a advantage on other social commerce platforms in that Facebook has the most users of any social media platform. If the main demographic of a companies audience is on Facebook, Shops is the go-to choice.

Source
https://blog.hootsuite.com/facebook-trends/

03/25/2022

Remember to keep your Instagram captions short and sweet, don't let it get wordy

⚪ The caption for a post is important on any social media platform, especially on Instagram. However, you want to make sure you get the information across without creating a wordy post.

⚪ Whilst Instagram has a maximum limit of 2200 characters, roughly 350 to 550 words, you want to aim below this level. Whilst not every post needs to be 1 line long, look towards being easy-to-read.

⚪ Make sure to not let every word be in a block of text and look to get your information across quickly and easily, so as to keep your readers eye.

Source
https://sproutsocial.com/insights/instagram-caption-ideas/

03/24/2022

Search engine optimisation, or SEO, is one of the most important aspects of any business online. With ranking as high as possible crucial for success, it is important to keep an eye on new trends that will create a major impact on SEO.

Writing for the Forbes Agency Council, we take a look back at some of the biggest changes in 2021 and how they impact and influence SEO in 2022. Head to the link below to read more!

https://www.forbes.com/sites/forbesagencycouncil/2021/06/01/seo-in-2021-video-voice-and-faqs/?sh=719b307c712b

As last year saw a massive boom in e-commerce, with more and more brands turning to online, the need to rank higher in search engines has increased even more.

03/23/2022

Half of 16-24 Internet users turn to social media to research brands and products

⚪ Social media is a great place for brands to connect with customers and help get the word out about new updates and product releases. It has also rapidly become one of the first stops consumers will go to when researching about a brand.

⚪ Statistics from Hootsuite's 2022 trend report found that 53.2% of 16-24 year old turn to social media when researching a brand. This went ahead of search engines, which 51% used.

⚪ This highlights the importance of not only keeping your social media prescence up-to-date, but also making sure it has new content and can easily direct users to your store, contact details and latest updates.

Source
https://blog.hootsuite.com/facebook-trends/

03/22/2022

User-generated content shown to resonate with social media audiences

⚪ User-generated content can have a major impact on convincing people to shop with a certain brand. The Stackla Report shows that it is shown to be more impactful then influencer content.

⚪ According to the report, user-generated content is 8.7 times more impactful then that of content created by influencers, and 6.6 times more impactful than branded content.

⚪ User-generated content resonates well with audiences as it shows authenticity to the products and services your brand provides, as well as potentially moving other users further down the sales funnel.

Source
https://blog.hubspot.com/marketing/buyer-behavior-statistics