GamePlan Marketing

GamePlan Marketing At GamePlan Marketing, we specialize in helping B2B clients build marketing programs to generate and nurture sales leads.

We are passionate about working with our customers to create demand and drive qualified sales opportunities. Utilizing inbound marketing techniques paired with outbound strategies, we combine the best of both worlds to build lucrative client relationships. GamePlan Marketing specializes in working with B2B companies that have complex sales cycles. If this sounds like you, we would love to talk to you about building your GamePlan for success.

Most LinkedIn ad budgets are wasted before the campaign even launches. Not because of poor creative or the wrong offer, ...
06/09/2026

Most LinkedIn ad budgets are wasted before the campaign even launches. Not because of poor creative or the wrong offer, but because of the list.

In B2B tech, where deals are large and buying cycles are long, reaching the wrong companies doesn't just burn budget. It slows down your entire pipeline.

We put together a full breakdown of how to build a LinkedIn ABM target account list that actually reaches the right accounts, the right people, and spreads your budget across the full buying committee, not just the three people who click on everything. https://hubs.ly/Q04jz2Yt0

Most B2B marketing budgets are weighted heavily toward lead generation. That makes sense: it's measurable, it's immediat...
05/26/2026

Most B2B marketing budgets are weighted heavily toward lead generation. That makes sense: it's measurable, it's immediate, and it's easy to defend in a budget conversation.

But according to LinkedIn's 5 Principles of Growth in B2B Marketing Report, B2B brands should split their budget roughly 50/50 between long-term brand building and short-term sales activation. Most companies aren't close to that.

The problem with skipping brand building is that you end up competing harder and harder for the same buyers who already know you, while the ones who don't know you yet never make it into the funnel at all.

Building both takes more planning than most lean teams have bandwidth for. That's a big part of what we help with. https://hubs.ly/Q04dJsh30

Most B2B companies think of thought leadership as a nice-to-have. The data says otherwise:According to LinkedIn's B2B Th...
05/21/2026

Most B2B companies think of thought leadership as a nice-to-have. The data says otherwise:

According to LinkedIn's B2B Thought Leadership Impact Report, 75% of B2B buyers say a piece of thought leadership content has led them to research a product or service they weren't previously considering. And 60% say they'd pay a premium to work with a company that consistently produces valuable thought leadership.

The decision-makers you want to be in front of are already reading content like this. The question is whether your company is showing up with something worth their time.

That's something we help B2B tech companies figure out and build: https://hubs.ly/Q04dJBJK0

If your sales team and marketing team are working off different goals and different numbers, you're making everything ha...
05/12/2026

If your sales team and marketing team are working off different goals and different numbers, you're making everything harder than it needs to be.

According to Aberdeen Group research, companies with tightly aligned sales and marketing report 38% higher win rates and 32% higher revenue growth year over year.

That's not a small gap. And it usually doesn't start with a big overhaul. It starts with agreeing on what you're actually measuring and who you're trying to reach.

Are your teams actually on the same page?
https://hubs.ly/Q04dJsyM0

If you're a software reseller still running spray-and-pray campaigns, this is your sign to stop. isn't just a buzzword...
05/06/2026

If you're a software reseller still running spray-and-pray campaigns, this is your sign to stop. isn't just a buzzword. It's the difference between chasing leads and closing the right ones.

We wrote a whole breakdown on why ABM outperforms traditional marketing for B2B software resellers, and how to actually get started without overhauling your entire strategy. (Spoiler: it's more accessible than you think.)

https://hubs.ly/Q04dJvf90

It’s , and we want to talk about something the B2B world often glosses over: Marketing team burnout. The one-person mar...
05/01/2026

It’s , and we want to talk about something the B2B world often glosses over: Marketing team burnout. The one-person marketing department. The VP who’s also the writer, the strategist, the ad manager, and the social team. The team asked to do more with less, every single quarter.

We see it all the time in . And we built our Fractional Marketing service specifically for this. Because the answer isn’t to push harder. It’s to have the right team in your corner.

You deserve marketing support that actually keeps up with the pace of your business, without burning anyone out. https://hubs.ly/Q04dSk730

More content isn't the answer. Better strategy is.It's easy to fill a content calendar. It's harder to make sure what's ...
04/28/2026

More content isn't the answer. Better strategy is.

It's easy to fill a content calendar. It's harder to make sure what's on it is actually working. For tech companies, the instinct is often to do more. More posts, more assets, more channels. But the teams seeing real results tend to be the ones who slowed down first and got clear on who they're talking to, what those people actually need, and what's worth saying.

A focused plan will outperform a busy one every time. That's true whether you're building pipeline, enabling partners, or trying to establish a stronger presence in your market.

If your content feels like it's running on a hamster wheel rather than moving things forward, that's usually the first sign it's time to step back and look at the strategy behind it.

That's the kind of work we do well. 🙋🏻‍♀️

What’s in the box? You’re next big meeting!In tech sales, getting in front of the right decision-maker is often the hard...
04/21/2026

What’s in the box? You’re next big meeting!

In tech sales, getting in front of the right decision-maker is often the hardest part. Cold emails get buried. Digital ads get ignored. And the higher up the org chart you go, the harder it is to cut through.

That's where physical outreach still has a real edge. When a thoughtfully crafted package lands on an executive's desk, it creates a moment that a LinkedIn message simply can't. Something tangible, personalized, and impossible to scroll past.

We've been designing Executive Door Openers for tech companies for years. The ones that work aren't just impressive. They're strategic, tied to a broader ABM approach, and built to start a conversation that actually goes somewhere.

If there are accounts on your target list that haven't responded to digital outreach, it might be time to try a different door. 🎁 🚪

https://hubs.ly/Q047XCQ50

LinkedIn isn't going anywhere as the backbone of . But what's worth paying attention to right now is what's happening a...
04/15/2026

LinkedIn isn't going anywhere as the backbone of . But what's worth paying attention to right now is what's happening around it.

LinkedIn's own research into B2B buyer trends found that the biggest shift right now is a demand for more human connection, with buyers increasingly looking for information from trusted voices in their niche rather than from brands alone. Video, events, and thought leadership content are all playing a bigger role in how decisions get made.

For tech companies, that's a meaningful signal. It's not enough to show up on LinkedIn with product updates and company news. The content that's actually moving buyers is educational, specific, and feels like it comes from someone who understands their world.

The bar is rising. The companies that clear it are the ones building real credibility with their audience, not just presence.

Worth a read if you're thinking about where your content efforts are headed this year: https://hubs.ly/Q047XDMX0

Most B2B pipelines don't dry up because the market isn't there. They dry up because the message isn't reaching the right...
04/07/2026

Most B2B pipelines don't dry up because the market isn't there. They dry up because the message isn't reaching the right people, often enough, in the right way.

Lead gen for tech companies isn't about blasting a list. It's about showing up consistently in front of people who actually have the problem you solve, and giving them a reason to take the next step.

The follow-up matters. The timing matters. So does being honest about what's working and what isn't.

If your pipeline has been quieter than you'd like heading into Q2, it's worth taking a look at the full picture, not just the top of the funnel.

That's the kind of conversation we have with a lot of our clients. Happy to have it with you too.

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