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GamePlan Marketing

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GamePlan Marketing

At GamePlan Marketing, we specialize in helping B2B clients build marketing programs to generate and nurture sales leads.

We are passionate about working with our customers to create demand and drive qualified sales opportunities. Utilizing inbound marketing techniques paired with outbound strategies, we combine the best of both worlds to build lucrative client relationships. GamePlan Marketing specializes in working with B2B companies that have complex sales cycles. If this sounds like you, we would love to talk to you about building your GamePlan for success.

09/30/2026

Is your ABM spend reaching your full buying committee, or just the one contact who's always online?

91% of ABM marketers report their target accounts generate larger deal sizes, some 50% bigger than non-ABM accounts. The part most teams miss: 's algorithm optimizes for engagement by default, which means the three most active people at your best account can eat most of your budget while the rest of the buying committee never sees an impression. Setting an account-level impression cap fixes this. It needs to be set before launch, not after.

https://hubs.ly/Q04tgzyN0

09/28/2026

B2B tech companies now put roughly 25% of their marketing budget toward direct mail, and nine in ten marketing leaders are increasing that spend this year. But the industry matters more than the creativity of the package. Tech and manufacturing buyers are generally receptive. Government, healthcare, and financial services are a different story. Even a modest gift can trigger a disclosure requirement or a policy violation.

Have you actually checked your target account's gift policy, or found out the hard way after the mailer went out? https://hubs.ly/Q04tgHT10

09/25/2026

If a target account landed on your homepage right now, what would they understand in ten seconds?

In 95% of cases, the vendor that wins a B2B deal was already on the buyer's shortlist from day one. The deal is often decided before your sales team even knows they're in the running. Buyers now evaluate just two or three vendors, and most of that decision happens on a website visit that lasts under two minutes.

We wrote about what that window means for your homepage, your proof points, and your first impression: https://hubs.ly/Q04tgNCl0

09/23/2026

What does your campaign cycle assume about how long a buyer actually takes to decide?

The average B2B buyer journey now runs 272 days. Ten stakeholders, 88 touchpoints, and most of that time spent researching before sales gets a call. If your campaign planning still assumes a 90-day cycle, a deal that hasn't converted by Q1 isn't failing. It's early.

One more number worth remembering: 94% of B2B buyers now use tools like ChatGPT during research. Shortlists are forming inside AI-generated answers before a human ever gets involved.

09/21/2026

Where does your best proof point live: above the fold, or three clicks deep?

Average B2B session duration sits around 78 seconds. Not enough time for a mission statement before the value proposition shows up. Most tech websites are still built for a buyer with twenty minutes to spare. In reality, most visitors are juggling a dozen tabs and trying to find an answer before their next meeting. Lead with the outcome, move social proof above the fold, and put your best result somewhere it can be seen.

https://hubs.ly/Q04tgB5f0

09/18/2026

If someone asked where your marketing is supposed to be nine months from now, could you answer in one sentence?

A marketing strategy isn't a document you write once and file away. It's what determines whether your campaigns build on each other or just generate activity with no clear connection to pipeline. In most cases, the first three months are about building the foundation. Between months three and six, lead quality starts to improve. By months six to nine, conversion patterns become clearer and more SQLs begin entering the pipeline.

Without a strategy, teams often end up rebuilding from scratch every quarter instead of compounding what worked. https://hubs.ly/Q04tgBn80

09/15/2026

Where in your nurture sequence is a polished template doing a plain email's job?

Plain text emails get 42% more clicks than HTML in B2B. A polished template announces itself as marketing the moment it opens. A plain text note from a name someone recognizes reads like a real message, even when they know it went to a list. This isn't a case for abandoning design everywhere. Newsletters and product announcements still earn a designed format, but sales follow-up and re-engagement usually perform better stripped down.

Learn more: https://hubs.ly/Q04tgPB-0

09/11/2026

Is your partner portal something reps actually check, or something they only open when a certification deadline is looming?

More than 10 million people have maintained a Duolingo streak for an entire year. That's not language learning, it’s behavioral psychology. Duolingo understands something most partner programs don't: people are far more motivated by the fear of losing progress than the promise of a future reward. Most partner portals still operate like filing cabinets: log in, download a deck, ignore three reminder emails, repeat.

Meanwhile, consumer apps are turning routine actions into habits by making progress impossible to ignore. A rep who sees they're 87% of the way to certification is much more likely to finish than one who receives another generic reminder email. The progress bar creates momentum. The email creates inbox clutter.

We broke down how companies like Duolingo, Netflix, and Spotify engineer engagement, and what B2B marketers can learn from it: https://hubs.ly/Q04tfTDK0

09/09/2026

The average partner rep is expected to learn multiple products, complete certifications, stay current on updates, and still hit quota. That's a lot to ask from a portal full of PDFs and training modules.

Gamification is becoming a bigger part of partner enablement because it helps bridge the gap between access and participation. Progress tracking, challenges, rewards, and interactive learning experiences give partners a clear sense of achievement as they move through training and certification programs. The goal isn't entertainment, it’s engagement. And engaged partners tend to learn more, retain more, and ultimately sell more.

09/07/2026

More than 80% of what people watch on Netflix comes from the recommendation engine, not search. They removed the cost of deciding. That's the whole trick. Most B2B nurture sequences do the opposite: forty gated PDFs and a static drip schedule, hoping the buyer finds the right one alone. They won't.

We broke down what Netflix, Duolingo, and Spotify actually get right about engagement, and what it looks like translated into B2B: https://hubs.ly/Q04tgb520

Address

1155 North Service Road W #11
Oakville, ON
L6M3E3

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.gameplanmarketing.ca/

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