Avery Media

01/01/2022

Happy New Year!

11/11/2021

10/28/2021

Very excited to be the sponsor for the event tonight!

Thank you to Avery Media for sponsoring the DWIB October event.

If your business is interested in sponsoring one of our future events please email [email protected]

10/26/2021

This is your last chance to register for this amazing event. Learn from industry experts how to blend offline marketing into your advertising strategies and why it is so important. Registration closes today!

📢NEXT THURSDAY📢

Are you looking to create more effective marketing campaigns, learn more about marketing and have a fun evening out with local women in business?

Join us on Thursday, October 28th, 5:30-7:30 PM at The Edge Restaurant for our 'Think outside of the “screen”, A Panel Discussion on Offline Marketing' event. Hear from industry experts as they share the different ways to market your business.

Members: $35.00/Non-Members: $38.00. Dinner will be served.

Registration is now open. To purchase tickets please visit: https://business.dufferinbot.ca/events/details/dufferin-women-in-business-present-think-outside-of-the-screen-a-panel-discussion-on-offline-marketing-2358

PLEASE NOTE: As per the government of Ontario as of September 22, 2021, you must provide proof of identification and proof of being fully vaccinated to access certain establishments. Please have your proof of vaccination and personal id available to show. Refunds will not be provided if you fail to present your proof of vaccine.

10/23/2021

What’s the right approach to online marketing for your business?
With so many marketing hacks being trumpted as the best option, what do you do?

How do you sort through all of the clutter and pick a marketing approach that will work for you and your company?

How do yoI know what marketing strategies will work for your business?

That’s a great question.

While there are countless different tricks, tactics and hacks you can use to promote your business online,

Ideally, you want to be strong in different areas, but that can often be overwhelming, so start by trying to identify which sort of strategy best fits your company’s personality, needs, and brand.

Stay tuned for some suggestions on how you can promote your business online. Pick the one that speaks to you first. Then branch out....

10/14/2021

Decades ago, branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements, that distinguish one company, product, or service from another. Today, branding is more complex and even more important.

Branding is not just about getting your target market to select you over the competition. It's also about getting your prospects to see you as the sole provider of a solution to their problem or need. In its essence, branding is a problem-solver. A good brand will:

Clearly deliver a message
Confirm the brand's credibility in the marketplace
Emotionally connect target prospects with a product or service
Motivate the buyer to make a purchase
Create user loyalty

10/12/2021

Offline marketing is any advertising or promotional practice that leverages traditional offline media. This includes channels such as television, radio, billboards, print, and in-person events. More often than not, modern-day offline marketing methods are built to support or supplement online efforts.

10/12/2021

Create an Experience
Every interaction with a client is a chance to leave a positive impression and create a memorable experience. A little bit of time can go a long way when crafting your client’s experience with your brand and your brand recognition. You need your brand to stand out!

10/12/2021

Be Consistent
Brand consistency not only makes you look professional, it also helps you stand out to clients. This means the same colors, imagery, and logo, no matter if it’s online or print. Clients should be able to easily recognize your brand even if it’s a quick glance. Studies have show people default to brands they easily recognize

10/12/2021

Your brand is a vital part of your business, allowing you to leave the right impression with clients. Even the subtle nuances of your brand can communicate a lot about your company. With branding having such a powerful impact on client behavior, it’s important continually build your brand and invest in its growth.

10/12/2021

Providing online and off-line marketing solutions for small to medium businesses and not-for-profits!

03/16/2020

Due to the recommendations to cancel public gatherings, we are cancelling the March 25th networking event.

Stay tuned to this page for updates.