Loan Officer A.I. CRM - Chris Johnstone

Loan Officer A.I. CRM - Chris Johnstone 🎙️ Host of LoanOfficerPodcast.com | 📘 AI 101 Author | 🤖 Creator of Loan Officer AI CRM

Helping MLOs get recommended by AI with Loan Officer AI CRM.

Claude-Certified Partner. https://loanofficercrm.ai/

AI LeadsThis is a snapshot from our lead inbox yesterday. Every one of these leads came from us turning ads into people ...
09/23/2026

AI Leads

This is a snapshot from our lead inbox yesterday. Every one of these leads came from us turning ads into people that are interested in how we can help them.

The question is this... what would your business and referral relationships look like if you had the power to generate leads like this every day?

Well... that's exactly what I am going to be teaching on the webinar today at 2pm EST.
https://www.chriswebinar.com

How to build your own Chat GPT Ads account, ads, and lead conversion system for Real Estate and Mortgage leads.

I'm super stoked to get everybody's feedback on the content.

Tomorrow at 2 pm EST is the LIVE Event where I am going to be giving away the entire ChatGPT ADS Real Estate Lead Genera...
09/22/2026

Tomorrow at 2 pm EST is the LIVE Event where I am going to be giving away the entire ChatGPT ADS Real Estate Lead Generation system.

Click Here To Register: https://www.chriswebinar.com

The purpose of the event is to teach YOU and YOUR REAL ESTATE PARTNERS how to run ads on ChatGPT that show up at the exact moment a local customer wants to talk to an agent or a lender.

When they click the ad and give their contact information, AI follows up, qualifies them, and books them on your calendar.

This creates 4 amazing opportunities for you.

1) Good Quality Mortgage Leads that Become Customers

2) New Opportunities to Partner with BIG PRODUCERS

3) Using your AI follow-up system on ALL the real estate partners' leads

4) Getting direct referrals from those big producers.

You get to experience the entire system and watch as I teach top-producing agents how to get leads from AI, and why partnering with a lender on their leads and deals is a fantastic strategy for them.

We only have 500 LIVE spots on Zoom, and it's looking like we are going to max out, so make sure you show up a few minutes early.

You can also register for our new AI Business System SKOOL community, which is where we are going to be posting the replay for 6 days after the event!

https://www.ChrisSkool.com

To your lead generation and referral success!

Chris Johnstone

P.S. - IMHO, this is the greatest consumer direct opportunity that we have gotten with AI. Don't miss out.

🏡 77% of home buyers only interviewed ONE real estate agent this year.That means the biggest opportunity is simple:Help ...
09/21/2026

🏡 77% of home buyers only interviewed ONE real estate agent this year.

That means the biggest opportunity is simple:

Help your real estate agent be the FIRST person to talk to the lead.

At the same time, AI is changing how consumers search. Google Business Profile leads are reportedly down significantly, and more consumers are turning to AI to find answers, businesses, and professionals.

That’s why I believe ChatGPT Ads could become one of the biggest opportunities for mortgage professionals and real estate agents to get in front of consumers earlier.

🔥 I’m hosting a LIVE webinar Wednesday at 2:00 PM Eastern where I’ll show you:

✅ How to set up your ad account
✅ How to build your targeting
✅ Ad copy and examples
✅ Lead generation page examples
✅ How we use AI to follow up within the first 5 minutes and continue nurturing leads for up to a year

I’ll teach the process for both mortgage and real estate, so you can bring this strategy directly to your referral partners and work the leads together.

We’re approaching 1,000 registrations, but our Zoom room only holds 500 people.

👉 Register here:
https://www.chriswebinar.com

And join our SKOOL community where we’ll also be broadcasting live:

👉 https://www.chrisskool.com

See you Wednesday! 🚀

09/17/2026

Mallory Stopped Cold Calling, Stopped Buying Leads, and Now Reaches 900 Realtors Every Single Month. This Is What She Did Instead.

Mallory Strotheide made a decision to build her mortgage business differently, and it paid off. On this episode of LoanOfficerPodcast.com, she shares the referral system that now drives 100% of her business with no cold outreach, no purchased leads, and no chasing.

In this episode, you'll learn:
- Why she walked away from internet leads and cold calling and what she built in its place that now generates referrals consistently
- How she gets in front of 900 Realtors every month and converts 20 to 30 of them into her - - Realtor Bootcamp every single time
- The full marketing mix she runs, database outreach, client events, social media, and AI, to make sure her name is always top of mind

Most loan officers are still grinding for every deal. Mallory built a business where the deals come to her.

Listen to the full episode now.

LINK TO THE DIRECT EPISODE >
https://www.loanofficerpodcast.com/2026/09/17/how-mallory-strotheide-built-a-100-referral-based-mortgage-business-through-her-database-network/

Get access to our past episodes where 57 of the top 100 LOs in the nation have shared their success secrets.
https://www.loanofficerpodcast.com

09/17/2026

How Mallory Strotheide Built a 100% Referral Based Mortgage Business by Reaching 900 Realtors Every Single Month

In this LoanOfficerPodcast.com episode, Chris Johnstone sits down with top-producing loan officer Mallory Strotheide to discuss how she walked away from cold calling and internet leads to build a mortgage business that runs entirely on referrals, with 50 to 60% coming from Realtors and 25 to 30% from past clients.

In this episode, you'll learn:
- How she built a 100% referral based business with no purchased leads and no cold outreach, just relationships built consistently over time
- How she reaches 900 Realtors every single month and gets 20 to 30 of them to show up to her Realtor Bootcamp
- How she uses database marketing, client events, social media, and AI to keep referrals coming in consistently

That Realtor Bootcamp number alone is worth the listen. Most loan officers struggle to get two agents in a room. Mallory fills one every month.

Listen to the full episode now and take notes on the exact system she built to make cold outreach a thing of the past.

LINK TO THE DIRECT EPISODE >
https://www.loanofficerpodcast.com/2026/09/17/how-mallory-strotheide-built-a-100-referral-based-mortgage-business-through-her-database-network/

Get access to our past episodes where 57 of the top 100 LOs in the nation have shared their success secrets.
https://www.loanofficerpodcast.com

09/17/2026

How Mallory Strotheide Built a 100% Referral Based Mortgage Business by Reaching 900 Realtors Every Single Month

In this LoanOfficerPodcast.com episode, Chris Johnstone sits down with top-producing loan officer Mallory Strotheide to discuss how she walked away from cold calling and internet leads to build a mortgage business that runs entirely on referrals, with 50 to 60% coming from Realtors and 25 to 30% from past clients.

In this episode, you'll learn:

- How she built a 100% referral based business with no purchased leads and no cold outreach, just relationships built consistently over time
- How she reaches 900 Realtors every single month and gets 20 to 30 of them to show up to her Realtor Bootcamp
- How she uses database marketing, client events, social media, and AI to keep referrals coming in consistently

That Realtor Bootcamp number alone is worth the listen. Most loan officers struggle to get two agents in a room. Mallory fills one every month.

Listen to the full episode now and take notes on the exact system she built to make cold outreach a thing of the past.

LINK TO THE DIRECT EPISODE >
https://www.loanofficerpodcast.com/2026/09/17/how-mallory-strotheide-built-a-100-referral-based-mortgage-business-through-her-database-network/

Get access to our past episodes where 57 of the top 100 LOs in the nation have shared their success secrets.
https://www.loanofficerpodcast.com

09/17/2026

I sat down with Christopher Waters on the latest episode of the **Loan Officer Podcast**, and he shared something every team owner, broker owner, and lead buyer should be paying attention to.

One of the biggest mistakes people make is chasing lead volume.

More leads does not always mean more business.

The better question is:

How many leads does it take to get one real appointment?

And once you get face to face, what is your win rate?

Because if you have to work 20 or 30 leads just to get one serious conversation, you have created a ceiling in your business.

That is not just a lead problem.

That is a time problem.

The real opportunity is to focus on the fastest, highest-converting lead sources.

The buyers and sellers with the highest intent to transact.

Quality beats volume when the goal is appointments, clients, and closed deals.

👉 Watch the full episode here:
https://loanofficerpodcast.com/

Let’s go.

09/17/2026

On our latest episode of the **Loan Officer Podcast**, Christopher Waters shared one of the most interesting tools I’ve seen in a long time.

Most people understand retargeting.

Someone visits your website, then they see your ads on Google or Facebook for the next few months.

That works.

But here is the problem.

You still do not own that lead.

Christopher shared how they are using a tool that identifies a portion of website visitors, enriches the data, and helps add those people into the database for follow-up.

First name.
Last name.
Mailing address.
Phone number.
Email.

Instead of just hoping someone sees another ad, they can now be added into a follow-up system.

For his team, they are not calling these people.

They are adding them into an email drip and growing the database.

The big lesson here is simple:

It is not just about getting more traffic.

It is about doing more with the traffic you already have.

👉 Watch the full episode here:
https://loanofficerpodcast.com/

Let’s go.

09/16/2026

The first 6 months of an agent’s career are usually about one thing:

Learning the business.

They need to understand the contracts, the MLS, lockboxes, showings, offers, and how the process actually works.

But then something happens.

They look up and realize…

Now I need clients.

That is where the next stage begins.

From about 6 months to 2 years, most agents do not just need more education.

They need:
✅ Leads
✅ Opportunities
✅ Conversations
✅ Follow-up systems
✅ Help converting what comes in

And then once they start selling 30, 40, or 50 homes a year, the problem changes again.

Now they are running out of hours in the day.

That is when they have to decide if they want to stay solo, build a team, start a brokerage, or create a bigger system around them.

Every stage requires a different strategy.

That is why I’m sharing what we are building, testing, and learning inside our free SKOOL community.

👉 Watch the full episode here:
https://loanofficerpodcast.com/

09/16/2026

This is something I think a lot of teams miss.

As your agents grow, their database becomes one of the most valuable assets in the business.

Past clients.
Sphere.
Referrals.
Old opportunities.
People they have already had conversations with.

But here is the problem.

Most agents are busy.

They are showing up to appointments, working active deals, talking to clients, and trying to keep production moving.

So the database usually does not get worked the way it should.

That is why the system has to do the heavy lifting.

Newsletters.
Drip campaigns.
Past client follow-up.
Referral outreach.
Database marketing.

All of it should be running in the background so the agent can stay focused on what they do best.

Showing up, building relationships, and converting opportunities. There is a big difference between having a database and actually working your database. That is where AI, automation, and the right follow-up system can make a massive difference.

I’m sharing more of what we are building, testing, and learning inside our free SKOOL community.

Join us here:
https://loanofficerpodcast.com/

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Orangeville, ON
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