Citrus Media

Citrus Media We're a busy little marketing agency. We build cool stuff, design cool things and try to enjoy the ever changing world.

This new CONVERGENCE 2026 apparel design was a beast to create but my favourite design so far... by far! I used every to...
08/21/2026

This new CONVERGENCE 2026 apparel design was a beast to create but my favourite design so far... by far! I used every tool in my graphic design-illustration arsenal. Hand drawn and royalty-free elements, Photoshop half-toning actions from Retro Supply, hand drawn typography, you name it, it's in there! Get yours this year while they last 'cuz apparently my design from last year actually sold out! Yeah, I couldn't believe it either.

08/20/2026

I know I’m starting to sound like a broken record, but the amount of work I’ve pushed out the door this summer has been absolute insanity… and somehow, there’s still a ton more coming.

I’ve had the chance to work on some seriously cool s**t with some seriously great people, and I’d like to think I’ve delivered the goods.

Am I good at posting any of it as I go? Absolutely not.

So I guess you’ll just keep posting random peeks at projects whenever I come up for air.

In the meantime, if you’re anywhere near Oshawa, get yourself to Convergence Music & Art Festival this year. We’ve been working our asses off on this one, and it’s shaping up to be the biggest, weirdest and wildest Convergence yet.

Oh, and did I mention…

I freaking MOTHER freaking EARTH.

-AND- MAESTRO FRESH WES!!!

Yeah. This is happening. And much more.

It's a good question! Many businesses think that having an in-house graphic designer is more convenient or that they can...
07/24/2026

It's a good question! Many businesses think that having an in-house graphic designer is more convenient or that they can "keep an eye" on you. They're wrong. But the key is, you need to be using the right designer. Trust is everything. Consistency is critical. Speed and accuracy are paramount. Here's what one of my clients say:

"Chris has become an indispensable core part of our team, consistently blowing us away with his incredible responsiveness and dedication to every project."
- Carlyn Mandarano, Marketing Manager, The Burger’s priest.

Let's do the math.

Based on average Canadian graphic designer data:

In-house:
Average entry level Graphic Designer salary: $45,000-$60,000
Employer CPP & EI: $3,500-$5,500
2 weeks of paid vacation time: $1,800-$2,400
Benefits: $2,000-$5,000
Sick Days

Total: $52,300-$72,900/yr +++

VS.

Chris Trubela:

Average monthly accrued work fee: net $2,000/month ($24,000/yr)
No paid vacation
No paid sick days
HST charged on my invoices is captured as an HST credit!
You're getting a veteran designer, content creator with over 30 years experience!

$72,900/year VERSUS $24,000/year

If you are ready to try a different, HUGELY cost-saving approach with a contractor you can trust, email me at [email protected], DM me or call me at (905) 442-3323.

07/03/2026

I'm really liking how the Convergence Music & Art Festival website is turning out this year! And what about those headliners... I MOTHER EARTH and MAESTRO FRESH WES!!

It's official! The "Backstage Pass" lanyard invitation for 's Season Summit event in November was a hit! Stan Cho MPP fo...
06/08/2026

It's official! The "Backstage Pass" lanyard invitation for 's Season Summit event in November was a hit! Stan Cho MPP for Willowdale and Minister of Tourism, Culture and Gaming is coming! Mission complete! .bage. Thanks again for the opportunity to help ROO look their best.

05/28/2026

It just fuels the fire when your clients (and friends) "get" your creativity! .basmaji

A.I. isn’t the future. It’s already here, and it’s changing everything.Forget the noise around it. For people like me, i...
05/12/2026

A.I. isn’t the future. It’s already here, and it’s changing everything.

Forget the noise around it. For people like me, it’s not a shortcut, it’s a multiplier. It opens up entirely new creative directions while collapsing production time down to something actually doable.

But here’s the catch… generating an image, a video, or a track is only step one. Cool. Now what?

That’s where I come in.

With 30 years experience in design and a full stack of A.I. tools in play, visuals, video, music, voice, the works... I take those raw outputs and turn them into finished, usable marketing. The kind that actually fits together with bigger plans, and does something useful.

No more heavy production overhead. No massive photo and video shoots. No gear circus. Start with solid phone photos, a sketch, a reference image... whatever you've got and we can build from there.

I’ve been using this approach to:

* elevate raw product shots into polished visuals
* pre-visualize real estate and spaces
* drop designs onto apparel, vehicles, signage… whatever you need to see before it exists

It’s faster. It’s more flexible. And it doesn’t blow up your budget.

If you want to push your marketing further without pushing your costs into panic territory, give me a shout!

Back in the lab with a fresh brand build.This one’s for Cedar Dome Sauna Co., a local Oshawa startup whose product philo...
05/11/2026

Back in the lab with a fresh brand build.

This one’s for Cedar Dome Sauna Co., a local Oshawa startup whose product philosophy sits somewhere between embracing personal ritual and sacred Finnish sauna geometry… and they're growing fast.

Worked closely with Andrew to explore a range of logo directions and land on a foundation that feels right. The goal was simple: luxe, quiet, intentional. Nothing loud. Everything considered.

From there, we built out the full system:
logo, icon set, business cards, landing page, apparel… and even a custom branding iron to burn the mark directly into each dome. Because of course.

This is the kind of project I love, taking something from zero and giving it a real presence.

Thinking about building a brand from scratch?
Let’s talk.

I’ve designed a lot of apparel. Like… hundreds of pieces. Some clean. Most not. I tend to live on the darker side of thi...
05/08/2026

I’ve designed a lot of apparel. Like… hundreds of pieces. Some clean. Most not. I tend to live on the darker side of things, no surprises there. So when Harley G’s Oshawa asked me to rework an existing design, I leaned in.

Pulled from years of building for hard-edge brands like Metal Mulisha, StyleMaster, Crooked Clubhouse, Brass Knuckle Therapy, Machine Tribe, I did what I always do… strip it down, then push it somewhere a little less comfortable.

What started as something fairly straightforward ended up a bit more aggressive. A bit more unsettling. The kind of piece that doesn’t try to please everyone… and definitely doesn’t need to. Are you looking to design some shirts, hoodies, hats? Want to start up an apparel brand? Give me a shout and let's see what happens.

Once again, I’ve lost a fistfight with my own schedule… which means posting the actual work has taken a hit. So I’m stea...
04/30/2026

Once again, I’ve lost a fistfight with my own schedule… which means posting the actual work has taken a hit. So I’m stealing 15 minutes to drop a quick one.

This was our annual New York Fries April Fools concept: Curd Bursts. Each year, I come up with some concepts and we choose one. So the idea, the name, the visuals, it's all part of the project.

And apparently… this one was a little less of a joke and more of a want. Deep-fried cheese curds filled with gravy. Absolute chaos. Absolute yes.

This one hit way harder than expected. People were into it:

“Cruel joke, I would definitely eat those.”
“That would be amazing, April Fools aside, get on this!”
“This is mean… I would eat these.”
“Please make this for real!!”
“This betta be real!”
“Wowza!!! Curd Bursts!! Woah!!”
…and of course…
“Haha more like Turd Bursts... all that grease. I wouldn't be off the toilet for 3 days!” (there’s always one 😂)

One of our best performing posts in a while, which either means it’s a great idea… or we’ve unlocked something dangerous.

Honestly… I’d still eat them.

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Oshawa, ON

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

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