Hailey Fralick - Graphic Design

Hailey Fralick - Graphic Design Freelance graphic designer

Hailey - Brand Designer 🍁 Creating beautifully aligned branding and social graphics so you can grow your business & show up easily and confidently.

This cutie 😍A peony inspired bloom simplified into a more minimal, mid-century illustration style. A symbolic floral mar...
05/25/2026

This cutie 😍

A peony inspired bloom simplified into a more minimal, mid-century illustration style.

A symbolic floral mark created for representing warmth, softness, and a timeless feminine beauty.

Before any design or vision begins, we always start with discovery.Taking the time to understand where you and your busi...
05/19/2026

Before any design or vision begins, we always start with discovery.

Taking the time to understand where you and your business meet, what you’re all about, and what your brand needs to communicate. From there, we build out a vision through moodboards and inspiration, making sure everything feels aligned before moving forward.

This part of the process is what makes the work feel intentional. It ensures the visuals aren’t just beautiful, but grounded in strategy and aligned with your business as a whole.

Once that direction is clear, we move into the final brand design, where everything comes together in a way that feels thoughtful, cohesive, and built to support your business long term.

Swipe through for a peak of the moodboard and inspo vs how the final design turned out.

This brand needed to feel timeless yet fresh, so I focused on refined typography, a clean logo system, and an understate...
05/08/2026

This brand needed to feel timeless yet fresh, so I focused on refined typography, a clean logo system, and an understated palette, all chosen to inspire confidence and reflect IBN’s forward-thinking vision.

A modern twist on real estate branding that feels distinguished and aspirational.

Calm, grounded, and quietly reassuring. Pineview Counselling & Psychotherapy was designed to create a sense of ease from...
05/05/2026

Calm, grounded, and quietly reassuring. Pineview Counselling & Psychotherapy was designed to create a sense of ease from the very first interaction.

Soft tones, natural textures, and simple, intentional design choices come together to reflect a practice that feels both steady and supportive.

A clear process makes all the difference.Working with me for your brand design isn’t just about the final visuals - the ...
05/01/2026

A clear process makes all the difference.

Working with me for your brand design isn’t just about the final visuals - the process matters too. Its important to me that you have a thoughtful, guided experience from start to finish. My approach is intentionally structured to reduce overwhelm, create clarity, and ensure every design decision is rooted in strategy.

From discovery to delivery, we have clear check-in points, so we are always on the same page, and you’re never left guessing what comes next.

If you’re looking for a brand process that feels supportive, intentional, and aligned, I’d love to work together 😊

Fine-line tattoo brand identity design including logo creation, sub-branding, and social and marketing graphics. Swipe t...
04/27/2026

Fine-line tattoo brand identity design including logo creation, sub-branding, and social and marketing graphics. Swipe to see how this branding carries across social, merch, packaging, and more.

One of my favourite parts of this project was building out the social graphics. A wide range of colours, textures, image...
04/21/2026

One of my favourite parts of this project was building out the social graphics. A wide range of colours, textures, imagery, and layouts, all working together in a way that still feels cohesive and calm. The goal was flexibility without losing clarity.

Ready for a brand that truly fits your business?These branding packages are designed to support businesses at different ...
04/17/2026

Ready for a brand that truly fits your business?

These branding packages are designed to support businesses at different stages, whether you’re just getting started or ready to refine and elevate your brand.

Swipe through to see the different options and what each includes.

And if you’re not sure which package would make the most sense for your business, I’m always happy to talk it through and put together custom options as well.

Discovery calls are available through the link in my bio. Or send me a message if you have questions :)

Introducing the visual identity for Alex Gosselin.A psychotherapy practice centered on depth, reflection, and long-term ...
04/13/2026

Introducing the visual identity for Alex Gosselin.

A psychotherapy practice centered on depth, reflection, and long-term transformation.

The brand follows that same approach - simple, grounded, and designed to feel steady and easy to trust.

Most brands come with more than one logo,but knowing when to use each one is what actually makes everything feel cohesiv...
04/09/2026

Most brands come with more than one logo,

but knowing when to use each one is what actually makes everything feel cohesive.

It’s a small detail, but one that makes a big difference in how your brand shows up.

If you’ve ever found yourself defaulting to the same logo everywhere, this is a good place to start.

Save this for later so you have it when you need it.

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Oshawa, ON

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