After experiencing
an Ajax film, commercial, or video, you will - and you must - feel
something deeper. VISION: AN EMPIRE OF MOVING IMAGES. To be moved is to experience emotions. We want to move people with epic scenes and beautiful moments. We are not afraid to feel afraid; overcoming fear is the only way to truly be brave. We want to inspire others to embrace their deepest and most primal gut fe
elings, to push them toward the greatness within. Be not afraid of your emotions. Exist within them; experience your humanity in this moment. We are the Trojan Horse of emotion for all of our partners, identifying and transporting the perfect feelings into each and every moving image we create. We stand triumphantly together. We dare to use the power of emotion to visualize the endless possibilities. MISSION: TO CREATE MOVING IMAGES FOR HUMANS. Once we establish our empire, all motion pictures will be moving images. They will be made for humans by humans. Cold, emotionless videos will be eradicated and trampled upon as if they never existed. People will feel as if they are part of something worthwhile. We will create emotional compulsion, moving people to action as they are fuelled by the feelings we instilled. We create moving images for humans. At our core as humans, our actions are governed by our emotions. Regardless of what our titles may say or what we might tell ourselves, we are deeply emotional beings who first feel, then rationalize these emotions with complex thoughts. Let’s make the message easy to grasp, memorable, and stunningly beautiful. Viewers trust us with their most precious of gifts: their attention. We show our thanks by entertaining and inspiring them with our films and commercials. And then, we make them feel something even deeper. Ajax creates unforgettable and moving visual experiences for humans.
