Pepita Creative

Pepita Creative ✨ Design for everyone ✨ an art & marketing studio of 1 located in Ottawa!
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Let's dive into logo type today! 🌊 Selecting the right font for a brand, especially within the logo, is such a thoughtfu...
04/22/2025

Let's dive into logo type today! 🌊 Selecting the right font for a brand, especially within the logo, is such a thoughtful process – it has a huge impact on how your brand is perceived and the personality it conveys.

I take it one step further here at Pepita Creative! ✨ Many of my logo designs feature customized type. This means tweaking existing fonts or crafting special characters so your logotype isn't just something typed out – it becomes a truly bespoke element that helps tell your unique brand story and ensures your mark is one-of-a-kind!

➡️ Swipe through to see some recent logos and the fonts behind them! Starting with my new official logo 😍

🤔 Considering a brand refresh or building from the ground up? Let's chat about finding the perfect typographic expression (custom details included!) that aligns with your business strategy. Link in bio to connect! ☀️

Pink goes good with green 💗💚 Absolutely loved bringing these recent storefront concepts to life using one of my favourit...
04/17/2025

Pink goes good with green 💗💚 Absolutely loved bringing these recent storefront concepts to life using one of my favourite colour combos! 😍 Mock-ups like these are SO helpful for seeing how a brand can really come alive before print & installation.

Need to visualize your own brand in action or thinking about a storefront refresh? Hit the link in bio to get in touch ✨

☕️ Now, the most important question: Which shop would you enter for some cafecito y chisme? Tell me in the comments!

Squeeeeeeeee it's reveal day! 🎉 So excited to share the fresh new look for Pepita Creative! Swipe through for a quick to...
04/15/2025

Squeeeeeeeee it's reveal day! 🎉 So excited to share the fresh new look for Pepita Creative! Swipe through for a quick tour of some key pieces 😍

🌴 Moodboard Vibe Check: Even my brand gets one! This inspo informs everything from the strategy and logo right through to the website visuals.
✅ Enhanced Icon Set: Built upon my existing icons for more clarity, now including visual representations of my core design values (authenticity, quality, and accessibility).
🎨 Refreshed Colour Palette: Bringing that warm, summery goodness together with colours chosen for both accessibility & aesthetics.

Hope you enjoyed this lil tour! ✨ What's your favourite element of the refresh? Let me know below! 👇

Thinking a brand refresh might be next for you? Submit an inquiry via the link in bio when you're ready 😊

Did you see the booth at this weekend? Then you saw my design work! REWILD Landscapes started their brand vision with ...
03/22/2025

Did you see the booth at this weekend? Then you saw my design work! REWILD Landscapes started their brand vision with strategy and it shows ✨ We get awesome reactions and questions about the designs all day at these shows, and it's because:

🌲 Branding is consistent across all assets - even the staff tees!
🌲 The brand voice is honest and authentic, and aligns with the company values
🌲 The brand isn't afraid to be BOLD, in colour, copy, illustration. It really stands out in a sea of sameness!

Did you get a chance to come by this weekend? 💚

🌺 Bloom Bar: Where Friendships & Flowers Flourish 🌺 Escape to paradise at Bloom Bar! 🌴 Catch up with friends over a cup ...
03/05/2025

🌺 Bloom Bar: Where Friendships & Flowers Flourish 🌺

Escape to paradise at Bloom Bar! 🌴 Catch up with friends over a cup of Morning Chisme dark roast, listen to latin indie, and pick up a bag of fair-trade whole beans to go ☕️ With a colour palette as lush as the tropical plants inside, Bloom Bar offers the perfect blend of bold and reviving: like your favourite cafecito.

We love a botanically-infused brand! What would you drink here? You could absolutely find me at the tropical foliage workshop 🤙

Brief by ✨

Mordor, but make it historical! 🌋 The Mordor Tourism Board was due for a rebrand (Sauron who? 😉) They want to attract v...
11/26/2024

Mordor, but make it historical! 🌋 The Mordor Tourism Board was due for a rebrand (Sauron who? 😉) They want to attract visitors to the volcanic landscapes, the ruins of Barad-dûr, and those epic "Mordor by Moonlight" tours ✨

Lightly roughened edges, medieval flourishes, and vintage illustrations give the brand an elevated wizard scroll aesthetic that evokes a more trust-worthy image 🧙

A muted palette pulls together the softer side of Mordor! With a mix of neutral and soft blue hues, it creates a sense of timelessness. And the logo mark? The inspiration started with Sauron's sigil, which is also an aerial depiction of the Mordor mountain ranges ⛰️

What do you think? Would you visit Mordor? 🤔 Swipe to see more of this rebrand!

✨ Sometimes, less is more. And sometimes, more is more! ✨These mockups for Bottled Sun Treasures prove that great brand...
11/14/2024

✨ Sometimes, less is more. And sometimes, more is more! ✨

These mockups for Bottled Sun Treasures prove that great branding can do both. The simplicity of the shopping bag allows the product to shine. But then there's the unboxing experience... who doesn't love that feeling of excitement when opening a package? 📦

This brand knows how to make a statement, whether it's through elegant minimalism or a burst of vibrant energy. Ready to find the perfect balance for your brand? Get in touch to learn about my Brand Bundles!

🌱 New cards, same vibe: a look into branding consistency ✨My latest business card design for is a perfect example of ho...
11/05/2024

🌱 New cards, same vibe: a look into branding consistency ✨

My latest business card design for is a perfect example of how to achieve a cohesive look across different touchpoints. I incorporated elements from their latest staff tee illustration to create a seamless and eye-catching design that truly captures their brand vibe 🌿✨

This not only strengthens the brand experience and reinforces the visual identity, but it also serves a dual purpose! 🙌 Flip the card over, and it transforms into a sleek ID badge, perfect for networking events. We love a functional design 🤝

Ready to give your brand a glow-up that works? ✨ Let's chat!

Who knew there was so much strategy behind these shades of pink? 🦄A well-crafted colour palette is essential for creatin...
10/31/2024

Who knew there was so much strategy behind these shades of pink? 🦄

A well-crafted colour palette is essential for creating a strong and memorable brand identity. It's more than just a collection of pretty colours - it's a strategic tool that communicates your brand's personality, values, and message.

These mockups for showcase the power of a vibrant and versatile colour palette 💖 See how this brand was upgraded & elevated 🪄

🎨 Exploring different colour combos: for this brand, I delivered 2 colour palettes - and core, primary palette optimized for accessibility, and an extended palette with even more pairings optimized for patterns and elements.

✨ Showcasing a range of applications: From stationery to apparel, these mockups visualize how her brand can be applied across different mediums.

🚀 Creating a cohesive brand experience: Even with diverse colour combinations, the mockups maintain a consistent look and feel, reinforcing her brand identity.

Mockups: Bringing 's brand to life! 🪄Mockups are a great way to visualize how a brand will look and feel IRL, living and...
10/31/2024

Mockups: Bringing 's brand to life! 🪄

Mockups are a great way to visualize how a brand will look and feel IRL, living and breathing. These mockups for Emily Brown Counselling show how versatile her new visual identity is 💖

Why mockups matter:

✨ Visualize how it will look on your website, social media, and products.
🔨 Build upon them: the image on the second slide can be passed off to a web designer as a starting point. Looking for a specific mock-up? I'll source it, brand it, and deliver 💌
🧩 Create a consistent experience: Ensure your brand looks cohesive everywhere it shows up!

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Ottawa, ON

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