Kenseltracy.ca The Marketing Coach

08/06/2026

What is branding in the age of AI? Seth Godin has a few ideas.

Building a remarkable brand in the age of AI isn’t about more conte...

07/29/2026

07/22/2026

Over the last five years, I’ve noticed a real shift in how people think about work and success.

Working from home has shown us that productivity doesn’t always require an office, and that flexibility, freedom and quality of life matter.

I’m also seeing more experienced professionals turning their businesses into passion projects: choosing clients they enjoy, doing work that matters and using decades of knowledge in new ways.

For many of us, the next chapter isn’t traditional retirement.

It’s about creating a life where work, purpose and passion come together—and where we have more control over how we spend our time.

Maybe success today isn’t about working less.

Maybe it’s about doing more of the work we truly enjoy.

What changes have you noticed

07/12/2026

I’m not retiring. I’m entering my next chapter.

Somewhere along the way, society convinced us that there comes a point where we stop building, stop learning, and simply slow down. I don’t buy it.

At this stage of my life, I have more perspective than I’ve ever had. I’ve made mistakes, celebrated successes, built businesses, raised a family, and learned what really matters.

What I don’t have is a desire to sit still.

I’m still excited by new ideas.
I’m fascinated by AI.
I enjoy helping organizations grow.
I’m learning new skills.
I’m playing music with friends.
I’m travelling with my wife.
I’m meeting people who inspire me.

This isn’t retirement. It’s reinvention. Maybe we’ve been using the wrong word all along.

Instead of retiring, what if we simply chose to spend more time doing work that energizes us, with people we enjoy, on projects that make a difference?

Work becomes optional.
Purpose doesn’t. I’ve discovered that the next chapter isn’t about working less.

It’s about working differently.

And for me, that’s something to look forward to every single day.

What does your next chapter look like?

05/10/2026

Thanks to Robin Sharma today.

05/10/2026

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05/10/2026

How IKEA Taught Me Some Great Business Lessons

Buying a new kitchen can feel exciting… right up until the moment you realize how many moving parts are involved. Cabinets. Appliances. Measurements. Deliveries. Back orders. Contractors waiting. One missing hinge can suddenly delay an entire project.

I recently went through that experience with IKEA and, honestly, I was nervous.

Like many people, I had heard the stories:
“Parts missing.”
“Back-ordered items.”
“Delivery headaches.”
“Customer service issues.”

And when you’re investing thousands of dollars into your home, those concerns become very real very quickly.

But here’s what surprised me.

The kitchen arrived on time. The delivery was organized. Questions about inventory and back-ordered items were addressed quickly. The customer service team stayed engaged throughout the process and helped reduce the stress that naturally comes with a renovation project.

Was everything perfect? No renovation ever is.

But what stood out was this:
When uncertainty appeared, communication mattered more than perfection.

That’s the lesson many companies can take away from this experience.

Customers today understand that supply chains are complicated. Delays happen. Inventory fluctuates. Mistakes occur.

What people remember is:
• Did you communicate clearly?
• Did you respond quickly?
• Did you make the customer feel supported?
• Did you reduce anxiety instead of increasing it?

In business transformation, we talk a lot about customer experience. But customer experience is often less about the product itself and more about how people feel during moments of uncertainty.

A kitchen renovation is emotional.
A software implementation is emotional.
A business transformation is emotional.

The companies that win are the ones that guide customers confidently through the process.

Credit where credit is due — IKEA handled the experience far better than I expected, and there are lessons there for businesses in every industry.

Sometimes great customer experience isn’t about being flawless.
It’s about being responsive, transparent, and human when it matters most.

04/25/2026

In order to have a strong business you need a strong personal playbook as well. Here is a great overview of a personal plan for growth.

04/18/2026

Most businesses don’t struggle because they lack effort. They struggle because they’re out of balance.

Everyone talks about growth like it’s one thing… more leads, better marketing, new tech. But real growth doesn’t come from a single move. It comes from alignment.

Strategy without ex*****on is just ideas.
Ex*****on without systems creates chaos.
Systems without people buy-in fall apart.
And people without direction drift.

The companies that actually scale get this right: They build around four pillars.

Clear strategy so everyone knows where they’re going.
Strong people and culture so the right things actually happen.
Systems that support consistency and efficiency.
Ex*****on that turns plans into results.

Miss one, and growth stalls.
Get all four working together… and everything starts to move faster.

That’s the difference between activity and momentum. Where do you see the biggest gap right now in your business?

02/08/2026

Is your marketing feeling muddled, maybe hire a coach, we can help you sort it out. Our agency can also help get you focused if you need to solve a marketing problem. Reach out for a discovery call. We are here to help.