G2M Research

01/16/2024

Everyone experiences fear. Overcoming your fears is key to achieving success in business.

If you want to scale your startup, you must be willing to keep moving forward no matter what challenges or obstacles appear in your way. This eBook uncovers successful entrepreneurs’ biggest fears and identifies the strategies they used to overcome their fear https://powermag.tradepub.com/free-offer/how-to-overcome-your-scariest-business-fears/w_aaaa8105.

You will discover:

- Entrepreneurs’ most common fears.
- How to overcome common fears.
- How to make scary scenarios less likely by planning for the future.

via Fundbox

01/09/2024

Canadian government funding opportunities available to businesses in Canada in 2024 https://web.mentorworks.ca/wbn-2024-01-09-top-funding-programs-for-2024 [webinar].

Date: Tuesday, January 9, 2024 (TOMORROW afternoon)
Time: 1:00pm - 2:00pm EST
Location: Online Webinar via Zoom Webinars
Host Mentor Works

Attend a Mentor Works webinar or event to learn about the grant and loan programs available to Canadian businesses.

01/08/2024

In “Sales for Start-ups”, you receive 24 insights that will help you design, launch, and accelerate a sales program for your startup https://powermag.tradepub.com/free/w_hein04/prgm.cgi.

Discover common sales mistakes made by startups, tips for cold contact, best practices to shorten your sales cycle, and more!



via Heinz Marketing Inc

Free eBook to Sales for Startups 24 insights to help you design, launch and accelerate a sales program for your business.

01/08/2024

Before building brand awareness, establish brand recognition and ensure consistent brand recall https://g2m.ca/brand-awareness/.

Brand recognition is the ability of consumers to recognize prior knowledge of your brand when they are asked questions about it, or when they are shown your specific brand; e.g. the consumer can clearly differentiate your brand as having been seen earlier or heard of.

Brand recall is the consumer’s ability to recover your brand from their memory when given a signal, such as the product class/category, specific needs satisfied by that category, or presented with a buying scenario; e.g. the consumer should correctly recover your brand from memory when given a clue, or can recall your specific brand when the product category is mentioned.

11/26/2021

What powerful insight is uncovered in a BUYER PERSONA? 🤔 Here's an EXAMPLE 👉 https://g2m.ca/wp-content/uploads/2021/11/Buyer-Persona-Example-G2M-Research-Corporation.pdf.

10/31/2021

These are the 3 most practical SOURCES OF FUNDING for Canadian startups https://g2m.ca/startup-funding/. 🍁💰

We have curated a repository of FUNDING OPPORTUNITIES offered across Canada, including:

1. Grants and Subsidies
2. Investment
3. Loans

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Our detailed go-to-market research identifies opportunities and strategies for your startup to raise awareness, gain market share, and increase revenues.

📣 Increase awareness.
📈 Increase market share.
💰 Increase revenues.

Select the LINK IN OUR PROFILE for more information.

10/24/2021

Our 6-step research delivers a GO-TO-MARKET STRATEGY that clearly details your startup’s path to success. 🚀

STEP 1 - INDUSTRY ANALYSIS. We identify weaknesses, threats, and opportunities in the marketplace.

STEP 2 - VALUE PROPOSITION. We create a statement that clearly conveys the value and difference you deliver.

STEP 3 - PRODUCT POSITIONING. We establish where your product fits in the existing marketplace, including the price consumers expect to pay.

STEP 4 - BUYER PERSONA. We identify who uses your product, and determine their specific behaviors and characteristics.

STEP 5 - CONSUMER JOURNEY. We describe how a consumer learns about, evaluates, and purchases your product.

STEP 6 - DIGITAL MARKETING PLAN. We offer situational analysis and recommend the most effective methods to achieve your marketing goals.

You can depend on us to deliver a detailed go-to-market strategy for your startup. We clearly identify how to raise awareness, gain market share, and increase revenues.

📣 Raise Awareness
📈 Gain Market Share
💰 Increase Revenues

Get your go-to-market strategy here 👉 https://g2m.ca/go-to-market-strategy/.

Using the data collected in our in-depth, six-step research, we deliver a complete go-to-market strategy that details the plan for your startup's success.

10/03/2021

Our 6 step research delivers a GO-TO-MARKET STRATEGY that clearly details your startup’s path to success. 🚀📈

Step 1 - INDUSTRY ANALYSIS: We identify weaknesses, threats, and opportunities in the marketplace.

Step 2 - VALUE PROPOSITION: We create a statement that clearly conveys the value and difference you deliver.

Step 3 - PRODUCT POSITIONING: We establish where your product fits in the existing marketplace, including the price consumers expect to pay.

Step 4 - BUYER PERSONA: We identify who uses your product, and determine their specific behaviors and characteristics.

Step 5 - CONSUMER JOURNEY: We describe how a consumer learns about, evaluates, and purchases your product.

Step 6 - DIGITAL MARKETING PLAN: We offer situational analysis and recommend the most effective methods to achieve your marketing goals.

You can depend on us to deliver a detailed go-to-market strategy for your startup that clearly identifies how to increase awareness, market share, and revenues. Get your go-to-market strategy here 👉 https://g2m.ca/go-to-market-strategy/.

Using the data collected in our in-depth, six-step research, we deliver a complete go-to-market strategy that details the plan for your startup's success.

09/30/2021

We see content everywhere. 👀 You can too.

Look around your startup. Everything surrounding you, including your company’s products, services, and even yourself, is made-up of interesting details and particulars. Focus on these fine points to uncover truly captivating topics https://g2m.ca/recipe-for-great-content/.

Use this recipe for great content to identify ingredients in your startup that can be used to create marketing communications that captivate your audience.

09/27/2021

To help startups navigate the tough funding landscape, we have identified the three most viable sources of financing https://g2m.ca/startup-funding/.

The second most common reason startups fail is a lack of money. This makes getting startup funding a big challenge that founders must address and overcome.

08/27/2021

Our go-to-market strategy is a 6-step process https://g2m.ca/go-to-market-strategy/.

Step 1: INDUSTRY ANALYSIS - Uncover industry weaknesses and threats, as well as identify opportunities for you to outperform your competition.

Step 2: VALUE PROPOSITION - Deliver a statement that clearly communicates the value and difference you deliver to consumers.

Step 3: PRODUCT POSITIONING - Establish where you fit in the existing marketplace, including the price consumers expect to pay.

Step 4: BUYER PERSONA - Identify who uses your product, and determine their specific characteristics and behaviors.

Step 5: CONSUMER JOURNEY - Describe the stages a consumer moves through to learn about, evaluate, and purchase your product.

Step 6: MARKETING PLAN - Provide situational analysis, identify target audience, outline objectives, and determine the most methods of effective marketing/advertising.

You can depend on us to deliver a reliable go-to-market strategy that clearly details your startup’s path to success.

07/25/2021

The Startup Sizzle 🔥 delivers valuable BUSINESS INTELLIGENCE and MARKETING INSIGHT for startups looking to increase brand awareness, market share, and revenue. 🚀📈

The Startup Sizzle newsletter delivers hot go-to-market strategies and market intelligence to your inbox, two times a month. To receive a bi-weekly summary of the latest and greatest insights, tips, and updates from our research studies, blog, podcast, and video marketing series, submit your email ...