The Story Web Design & Marketing

06/09/2026

I've been asked often why a website that “looks fine” can still slow down business growth.

The answer: website problems are not always about how it looks.

Sometimes the issue is unclear service pages, weak location content, confusing navigation, or a next step that is not obvious enough.

For multi-location businesses, that friction can compound across every market.

I wrote up how your website can help or hurt business growth, and how to tell which one it is doing.

https://thestorywebs.com/how-website-affects-business-growth/?utm_source=facebook&utm_medium=social&utm_campaign=multi_location_cluster&utm_content=post-2

05/28/2026

Websites that have lots of locations can get really difficult to manage.

The problem usually is not the number of pages. It is the lack of structure behind them.

Multi-location websites break when every page is built differently, updates depend on custom fixes, and location content has no clear system.

A scalable website works differently. It uses repeatable page frameworks, clean internal linking, consistent local SEO elements, and enough flexibility for each location to feel relevant.

I wrote up an article on how to build a multi-location website that can grow without creating more disorder.

https://thestorywebs.com/build-scalable-multi-location-website/?utm_source=facebook&utm_medium=social&utm_campaign=multi-location-website&utm_content=post-1

10/21/2024

Secrets of How People Read Websites and What to Do About It

- People generally skim websites rather than read every word.
- Effective website content should be easy to skim, with short sentences and plenty of headings.
- Clear, simple language helps visitors understand the content without needing to re-read.
- Informative content should guide readers through key questions they want answered.
- Use visual elements to increase the user experience and clarity of the content.

Read More at https://thestorywebs.com/secrets-of-how-people-read-websites-and-what-to-do-about-it/

11/24/2022

8 Web Design Trends to Watch for in 2023
Learn the web design trends that are coming for 2023.

Designers and business owners should keep these web design trends for 2023 in mind to ensure their site is modern and accessible.

06/16/2021

The Story Web Design & Marketing is recognized for its excellence in web design for law firms.

Since 2015, The Story Web Design & Marketing has been winning awards for excellence in web design, creating website our clients love and grow their business

03/01/2021

The Story Web Design & Marketing Named Among Canada’s Top Web Design Firms for 2021

04/13/2020

Announcing Web Design Awards for The Story Web Design & Marketing

Since 2015, The Story Web Design & Marketing has been winning awards for excellence in web design, creating website our clients love and grow their business

04/10/2020

https://thestorywebs.com/2020/04/10/what-ecommerce-system-should-i-use/

This is a guide that provides you the pros and cons of five different eCommerce platforms to help you choose the ideal system for your store.

04/07/2020

Website Design for Executive Coach.

Gwen Borins a lawyer and a certified coach. Through the coaching process, she works collaboratively with her clients to think boldly as they gain insight, generate options and arrive at their own solutions. She then supports her clients as they set goals and move forward in an accelerated way. It wa...

04/03/2020

Web Site Design Portfolio Images