11/23/2020
As I watch Spotify develop their “mood marketing” ad product, I believe other digital platforms will begin to follow suit & incorporate this level of targeting into their ad products.
Advertisers will be able to leverage this layer of context within their creative decisions & create an experience that resonates deeper with the consumer, improving the impact of their marketing efforts.
Thank you Max Spence for pushing me to really develop this thought live on the podcast, the full episode is available here: https://linktr.ee/haydencashion 🔥