MARSWorks, Inc.

04/12/2019

Updates to Google's algorithm over the years have put increased emphasis on having informative and fresh content on your website. But don't think of this as pleasing the algorithm - it's all about building ongoing relationships with your audience and offering them answers to their questions. Read our updated blog for a deeper look into this!

MARSWorks details the important of a well structured content marketing strategy. Your business can benefit from producing blogs on a regular basis, come check out our perspective on the matter.

01/09/2019

Another year has ended and did things ever change a lot.

Join in on the conversation as we reflect on the last year of SEO and what is important to consider as we grow business throughout 2019!

https://marsworks.com/blog/marsworks-6-seo-trends-for-2019

11/23/2018

Even with the rise of always-on social media presence, search engines are still the go-to for people to find information and businesses.

Make sure you have a functional, well-designed website that can be found in search engines and you'll always be there when your customers need you!

New research suggests when information gathering really matters, users turn to search engines.

10/17/2018

Finally, some clarity. Learn from the MARSWorks, Inc. team as we explore the different roles involved in the process! https://marsworks.com/blog/do-i-need-to-hire-a-web-developer-or-web-designer/

“Do I need to hire a web developer or web designer?” That question is usually accompanied by a lack of clear understanding of what the difference between the two is, and more so, how the entire process of creating a website works. And we understand it, being a business owner and approaching the ...

10/15/2018

An important distinction made by Search Engine Land. strategies need to include tactics to get to 'position zero' and the increasing use of voice assistants is making this even more important!

Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning.

09/26/2018

We all know people who were affected by and are still dealing with the aftermath of the tornadoes that hit . Our friends at United Way/Centraide Ottawa have set up a site to raise funds for immediate assistance for families in the area and to address long-term needs. Visit to learn more and make a donation: https://afterthestorm.ca/

In the wake of this crisis, let's come together to provide support now-and in the long-term.

09/21/2018

Want to reduce the cost it takes to acquire new customers in Google Ads? Put these five proven techniques to use inside your Google Ads to lower your CPA.

09/17/2018

The website - more often than not the main online marketing tool for your business. Remember, it's as important to keep it well maintained as it is to have it built in the first place!

Introduction We get it – building a new responsive website for your company is a large investment. Often times business owners will invest in a new website and be glad when it’s over – thinking that they won’t have to worry about their website for another few years. On top of that, after a f...

09/11/2018

In this post, Marieke discusses the 7 most common keyword research mistakes you need to avoid to have a succesful keyword research strategy.

09/06/2018

Have you had the chance to make use of the added features in the new Google Search Console?

Google has added a manual actions section to the new Google Search Console, and the URL inspection tool now works in real time.

07/26/2018

SEO is constantly changing and we've seen some big changes this year already. Check out this article from Forbes detailing some of the trends taking shape in 2018!

SEO is an ever-changing system that is crucial to your online success.