The Brand Marketer

06/01/2026

You’ve seen this before, or at least experienced it. A bottle of water is...
$1 at the store
$2 at the gym
$4 at the airport
$7 at the hotel
Same water, different value. Its worth changes based on the environment it lives in and that's what shapes the perceived value.

Brands work the same way. When you build a better brand experience, your value rises with it.

hashtag

05/12/2026

Your team is busy.
But are they building your brand?

They should be focused on three things...

Revenue Growth
Risk Mitigation
Smarter Spending

This signature brand blueprint training does exactly that!

Is your marketing team executing tactics without a brand strategy? The Brand Blueprint Masterclass trains marketers to audit, align, and grow your brand.

05/08/2026

Most marketing teams underperform because they were never taught to think strategically about your brand. This shows up the same way in almost every organization I work with.

The team is talented, the tools are in place, and the content calendar is full, but underneath all the activity, there’s no shared foundation connecting the work to the brand.

Here's what happens when your marketing team learns to build your brand. -->

Your marketing team is busy, but are they thinking strategically? Learn how to build brand strategy skills and capability within your organization.

04/20/2026

I’ve spent the last few years deep in brand audits and they continue to be a big part of what I do.

But recently I jumped back into event planning for a client’s customer meetings and I forgot how much I love the energy that comes with that.

Over my career, I’ve built events for groups ranging from 10 to 350+ managing strategy and ex*****on (everything from A to Z). It’s all the tiny details I love working on that make these types of events so engaging. (And the persuit of flawless ex*****on).

I thought adding events management would be a natural extension to what I already do to build better brand experiences, so that’s exactly what I did. ⬇️

https://brandmarketer.ca/customer-facing-event-planning/

If you’d like to explore how to elevate your next customer-facing event, reach out. I’d love to help you create something memorable.

Deanna

Your central hub between your team, your vendors, and your attendees ensuring event logistics provide the brand experience you promise.

04/16/2026

When it comes to your brand, how would you answer the following three questions:

1. Can you describe your brand in one sentence?

2. Does your brand’s mission feel relevant and authentic?

3. Is your brand voice clear and consistent across all channels?

Where would each of your answers land on this scale?

· Not really / Non-existent
· Needs improvement
· Mostly on track
· Strong and consistent

Take this self-assessment to "Discover Your True North". ⤵️

--> https://brandmarketer.ca/true-north-self-assessment/

04/15/2026

Do you Google your own brand name? It’s a super quick way to audit how you’re showing up online.

I recently did this for my brand and was surprised to find an AI Overview from Google.

Because these appear at the top of search results, it’s important to see exactly what a potential customer sees when they look you up.

You can learn a lot from a Google search of your own brand name, including what needs improvement.

You can instantly see what content is ranking first. That could be your website, social profiles, reviews, and anything else connected to your brand.

Sometimes an old post, a directory listing, or someone else’s content shows up before your official page.

You can catch misinformation, outdated details, or similar businesses that might confuse your audience. (Case in point - although I was glad to see I was prominent and featured first - see image).

The “People also search for” section is a great place to find keywords and ideas for blog posts and other content that can help you rank higher.

Googling your own brand name allows you control your narrative because you can adjust your website, blog content, and social presence based on what shows up.

When was the last time you analyzed your brand’s digital footprint with a “Google Audit,” and what surprised you?
Share your results!

Deanna

04/03/2026

Before diving into a full audit, sometimes you just need a quick pulse check. That’s why I created the True North Score, a free, no‑email‑required, self‑assessment that gives you a snapshot of your brand’s clarity and alignment in under three minutes.

At the end, you’ll receive a clear score with a short, encouraging interpretation of what that score means.

It’s a simple way to get a sense of where you feel your brand stands today without pressure or commitment. Just a bit of food for thought.

You can try the self‑assessment tool here. --> https://brandmarketer.ca/true-north-self-assessment/

Deanna

This quick self-assessment helps you understand how clearly your brand is showing up today. By answering a few simple questions, you’ll get a snapshot of your brand’s alignment, consistency…

04/03/2026

Most business owners wake up thinking about clients, deadlines, revenue, operations, and the dozens of decisions that keep the business moving.

The truth is, your brand is quietly shaping every one of those outcomes.

Read the full blog post here:

A quick, practical way to evaluate where your brand stands today. Start with a simple pulse check to understand your brand’s clarity, alignment, and impact.

03/14/2026

These testimonials live on every one of my online platforms, and there's a reason for that.

Gartner reports that 89% of businesses now compete primarily based on customer experience.

Not price.
Not product.

Do you have customer testimonials front and centre on your platforms? If not, it might be time to change that.

I'd love to hear how you're using social proof in your business.
Deanna

03/13/2026

I’ve been digging into the data behind brand trust and what really shapes buying decisions. Some of it is expected, but a few findings caught my eye, like these…

> 90% of executives believe customers “highly trust” their companies, but only 30% of customers actually do.

> Brands anchored in purpose and aligned with customer values are outperforming, growing revenue at more than 2x times the pace of their category peers.

71% of global consumers boycotted at least one brand in the past year, influencing an average of 14 additional purchase decisions in their network. That sounds insignificant at first, but it's huge!

Those stats only scratch the surface. I’ve shared more (with a few unexpected insights) over on my blog >>> https://brandmarketer.ca/why_brand_trust_is_the_new_currency_in_2026/

Tell me. Which stat did you find most interesting?
Deanna