Guess The Test

09/26/2024

Super excited to announce the launch of my first LinkedIn Learning course: Marketing Analytics: Decoding the Conversion Funnel For Revenue Growth

In this highly practical, hands-on course, you'll get the essential techniques to find and fix the leaks in your conversion funnel.

The course teaches you how to:
✅ Dispel conversion funnel myths: recognize that a conversion funnel is an analogy, and visualize how the traditional funnel model has transformed over time.
✅ Determine where the leaks in the conversion funnel exist: learn how to read Google Analytics 4 (GA4) data to pinpoint drop-off points and spot the biggest leaks.
✅ Leverage three powerful metrics for gauging funnel performance: abandonment, engagement, and conversions.
✅ Apply data-decoding strategies to not only figure out where the problem in the funnel is but also what the issue looks like on-site.
✅ Identify key performance indicators (KPIs) to accurately track and improve your funnel conversions.
✅ Create a testable hypothesis and apply it to optimize your funnel.
✅ Monitor and continuously optimize your funnel.

If you're ready to to crack the conversion optimization code with this complete funnel mapping playbook, this course is for you!

Check it out here:
https://lnkd.in/gfUwtttb

Then share your thoughts, comments, and feedback!

02/10/2023

A good article with important points to consider when designing a high-converting email:

Email is still one of the most effective digital marketing channels out there. It's a powerful tool for supporting your blog and the rest of your business, but only if

02/02/2023

Great high-converting button CTA tips:

Success or failure comes down to a single click. And getting that website click (or tap) depends on a lot of little factors.

02/02/2023

A great article on homepage design best practices:

After designing 1000+ websites, we’ve put together our checklist of best practices for homepage design, from headlines and navigation to CTAs and video.

01/26/2022

A compilation of useful marketing statistics for 2022:

Discover hundreds of marketing statistics and metrics on social media, content marketing, lead generation, email marketing, SEO, sales, and more.

01/13/2022

Which homepage design decreased bounce rates?

Take your best guess and see if you win: https://guessthetest.com/test/which-homepage-redesign-decreased-bounce-rates/

01/13/2022

Benchmark conversion rates for 2022: https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates

12/21/2021

Thanks to Convert.com for a fantastic post on how to think like a CRO pro:

Learn from top CRO experts and take your skills to new heights! In this post, we chat with Deborah O'Malley of GuessTheTest.

12/07/2021

Looking for helpful Conversion Rate Optimization (CRO) tips and tricks? Simply press play and get all you need to get your CRO program set-up, running and succeeding:

We all want to know how to improve the number of conversions we get on our websites. A lot of the time, we try to do that by rearranging the layout or switch up page elements. Then we go to our dashboards, see if the number went up or down. You've probably spotted the flaw...

12/01/2021

Should each A/B test you run be iterative, run at separate times? Or is it okay to run multiple experiments on the same website at the same time?

This article shares an interesting perspective:

At Statsig, I’ve had the pleasure of meeting many experimentalists from different backgrounds and experiences. How to handle simultaneous…

11/27/2021

True or false:

Emojis help make a Black Friday promo campaign standout and get noticed.

Comment below. Then checkout this case study:
https://guessthetest.com/test/email-subject-line-with-or-without-the-emojis/