Kristoffer

11/17/2021

I was recently asked; "Is PR worth it?" People say that public relations (PR) is overrated, overpriced, and irrelevant for business growth. Here's what I say ...

Regardless of company size or industry, public relations (PR) is a great investment. This is because fundamentally, public relations are actions taken to establish and nurture relationships. These relations are built to maintain a positive perception of a company in good times and bad. Businesses, organizations, and professionals would be wise to engage in strategic and purposeful public relations efforts to build meaningful relationships and influence general perceptions before a crisis arises. In preparation for a situation, especially negative or difficult, the strategic relationships established through proactive PR provide a deep, protective moat of positive sentiment around a brand.

Get more great insight from Pearl Lemon: https://pearllemonpr.com/pr-expert-roundup/.

11/09/2021

What’s the difference between retargeting and remarketing?

The goal of retargeting is to re-engage users who have visited or shown interest in your company in the past. There are two ways you can use retargeting: a pixel-based interaction and a list-based interaction.

The goal of remarketing is to re-engage past users or customers who have already done business with your company. Remarketing focuses on keeping your current customers involved with your business.

Knowing the difference between retargeting and remarketing enables you to determine when and how to use each to achieve a specific marketing goal.

For deeper insight: https://www.smartbugmedia.com/blog/retargeting-and-remarketing-differences via SmartBug Media.

While these two tactics share similar end goals, here is the difference between retargeting and remarketing.

10/12/2021

The 3 most viable sources of funding for your startup https://g2m.ca/startup-funding/.

via G2M Research.

The second most common reason startups fail is a lack of money. This makes getting startup funding a big challenge that founders must address and overcome.

09/26/2021

American psychologist Barry Schwartz shares a tale of 175 salad dressings to explain The Paradox of Choice - Why More Is Less, and suggests that ELIMINATING CHOICES can greatly REDUCE ANXIETY for consumers https://youtu.be/VO6XEQIsCoM.

Whether you are creating a landing page, social media post, or other marketing communications, The Paradox of Choice recommends limiting the number of choices you give your audience.

http://www.ted.com Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has mad...

09/25/2021

No more struggling to create great marketing content. 😵 This 53 page guide gives you simple answers to your tough questions about social media, search, and content marketing https://kristoffer.ca/wp-content/uploads/2020/06/create-quality-content-everyday-without-struggling-k.pdf. 👈 Get your free copy of "Produce Quality Content Everyday Without Struggling".

05/15/2021

The Cornwall Innovation Centre wants to IMPROVE your business' ONLINE EXPOSURE with a FREE expert review of your digital assets https://cornwallinnovation.ca/digital-presence-inspection/?fbclid=IwAR0ZamziazKJkOElo7lc-2as9xSO2WC6S--jSB_4-o_V_NYVIT8QkAiWEms.

CREATE (Cornwall Innovation Centre) will dig deep into your online presence and make easy-to-implement recommendations that will improve your business' digital performance.

Signup today and we will do a 10 point inspection of your digital presence. The inspection will yield an action plan of how to augment your Digital Presence.

05/01/2021

92% of your website's visitors are not ready to buy https://www.prnewswire.com/news-releases/study-92-percent-of-consumers-visiting-a-retailers-website-for-the-first-time-arent-there-to-buy-300390086.html.

45% are searching for a product or service, 25% are comparing prices or other variables, and more than 10% are looking for store details.

/PRNewswire/ -- Ninety-two percent of consumers will visit a brand's website for the first time for reasons other than making a purchase, according to a study...

04/17/2021

Clubhouse - basically a conference call in a virtual “room” that can accommodate up to 5,000 (invited) guests, is fast becoming a new way for some businesses to grow their communities, improve their brand, and make money https://www.inquirer.com/business/small-business/clubhouse-small-business-app-oprah-musk-virtual-room-meek-20210414.html.

Already, small businesses are finding it a powerful way to connect with consumers, and build their communities, host virtual events, share and curate content as well as collaborate and network with others in their industry.

Clubhouse is now attracting millions of users every month — including Oprah, Elon Musk, Kevin Hart, and Meek Mill.

04/10/2021

SOCIAL LISTENING tools grant you access to an enormous amount of data generated by your target audience https://www.business2community.com/social-media/10-best-enterprise-level-social-media-listening-tools-02396002.

Social listening is the process of gathering and analyzing online data based on keywords and keyword combinations.

Here’re some of the ways businesses are using social listening:

Reputation management

Social media customer support

Campaign monitoring

Target audience analysis

Competitor monitoring

Influencer marketing

PR

Content marketing

Social media is often praised as an amazing marketing channel for small businesses, but the truth is, for corporations, it…

04/07/2021

What is the difference between Google and Microsoft Bing? https://www.searchenginejournal.com/google-vs-microsoft-bing/400855/

This article provides a detailed comparison of crawling, tools, video search, local SEO, and more.

Google and Microsoft Bing are the largest search engines that satisfy users' informational needs every day. Let's explore a detailed comparison of the two here.

03/27/2021

I could play this game all day, everyday!

03/14/2021

The question on everyone’s mind is … what constitutes a “good link”? For the most part, the definition of what a good link is has been obscure; until now ... https://kristoffer.ca/good-link-definition/

To meet the definition of a good link to your website, the linking web page must be credible and the link must be inherently relevant to your content.