Engagement Marketing

10/02/2024

Yesterday, I was honoured to present to students at Mary Jane Naveau, an elementary school from the Mattagami First Nation, as part of the Anangokaa Festival. I focused on how space enables much of our technology on Earth, the cool space companies we have in Canada, what they do, and the jobs they could do one day related to space.

Ok, maybe “present” isn’t the right word. Instead of a formal presentation, I turned it into an interactive “Never Have I Ever” game related to space, technology, and jobs.

When marketing space to kids, you need to make it fun. Wait, should we also make presentations fun for adults? 🤔

09/11/2024

Calling all professionals! 🚀

We’re excited to announce Launchpoint Leaders—a community dedicated to connecting, supporting, and recognizing marketers who are shaping the narrative of the fast-evolving space economy.

Join us on September 18th at 1:30 PM EDT for our first LinkedIn livestream! Let’s come together to share insights, celebrate innovation, and elevate the work driving the future of space. Don’t miss out!

06/07/2024

Excited to share one of our latest projects handling the Public Relations for Stardust Inc. supporting their Anangokaa Festival, formerly the Stardust Festival.

If you are a space organization looking to put your sponsorship dollars to good use to inspire the career path of a new and diverse generation of space professionals, this festival is for you!

🚀 It’s the largest Indigenous STEM+ festival where space industry professionals, students, community leaders and elders join together to show that space is for everyone to know about and be a part of.

🚀 Our sponsors are some of the biggest global names in the space economy.

🚀Students are coming from across Canada to experience this once in a lifetime event to showcase their talent, meet industry contacts and learn more about what Excited to share one of our latest projects handling the public relations for Stardust Inc. supporting their Anangokaa Festival, formerly the Stardust Festival.

If you are a space organization looking to put your sponsorship dollars to good use to inspire the career path of a new and diverse generation of space professionals, this festival is for you!

🚀 It’s the largest Indigenous STEM+ festival where space industry professionals, students, community leaders and elders join together to show that space is for everyone to know about and be a part of.

🚀 Our sponsors are some of the biggest global names in the space economy.

🚀Students are coming from across Canada to experience this once in a lifetime event to showcase their talent, meet industry contacts and learn more about what space has to offer.

➡️ If you are a school interested in attending or a space organization looking to get involved click the link in our bio.

05/03/2024

I had the honour of meeting with Members of Parliament and Canadian government officials this past week to discuss the development of a new Canadian National Space Council. Working with space companies as an outsourced marketing lead, as the new expands globally, has been a highlight of my career!

02/09/2023

Just like a house, your online owned assets can increase in worth over time. Social media engagement may go up or down based on an algorithm as well as the money spent on ad campaigns, but if you consistently work on adding value to your website, growing your email list and creating top notch content like photos, videos, audio and written content, these assets will expand an audience that you can develop a one-on-one relationship with.

01/27/2023

A word of advice to companies that are starting out with Google Ads. Their objective is to make more money off your campaigns. Do not take their advice blindly and expect results. Talk to an outside company experienced in running campaigns to get a second opinion.

01/19/2023

01/12/2023

Early adopters of your products can be hard to find but not impossible. If any of our suggestions stood out to you, comment below! 👇

01/05/2023

Another innovative clean tech company that started out in Ottawa. Strategic Clean Technology helps government, telecom and any business with data centres to spend less money on cooling energy costs and decrease their carbon emissions.

We worked with them on product positioning and content and helped their team connect with new prospects with content marketing campaigns across a variety of channels.

12/15/2022

📅 Don't forget to complete your end of the year website content review to see where the gaps are and what posts need to be updated.

Reviewing your content's performance from 2022 can help you create a strategic content strategy for 2023 focused on attracting the right audience with an array of content types and topics for every stage of their journey.

12/09/2022

Your employer brand story should reflect what employees say you are, not what you say you are.