04/17/2026
Overheard at every small business discovery call we've ever had:
"We've been meaning to sort out the website for a while."
"A while" ranges from 6 months to, we once discovered, 2012.
No judgment. Genuinely. Running a business is relentless and the website always feels like the thing that can wait one more week.
Until a potential customer Googles you, finds nothing useful, and calls your competitor instead.
The website doesn't wait. It just quietly costs you.
Happy Friday. Go update something on your site today. Even if only one thing. 🙂