BY's Consulting

11/18/2025

With support from IAB Canada’s Connected TV (CTV) Committee, we are proud to introduce the Canadian TV Advertising Landscape, a comprehensive view of the key players, data flows, and platforms shaping how television advertising is bought, sold, and measured today.

Thank you to Philippe Kleim (Corus Entertainment), our Connected TV/Streaming Committee Chair, for leading the development of this landscape with IAB Canada. We also extend our thanks to Co-Chair, Wade Kuiken-Rogers and the rest of the CTV Committee for their valuable support.

Download the brief today: https://hubs.ly/Q03TBCVB0

12/02/2021

When someone hands you a flyer, it's like they're saying here you throw this away.

Mitch Hedberg

05/07/2020

So this is kinda a big deal. I'm anxious to see and test this new marketing option.

Pinterest launches Shopify app for easy catalog uploading.

05/19/2019

I truly believe and follow this interpretation.

03/05/2019

I was recently asked about using influencers to help market a service/product and if I had any tips. As marketers we look at all tools to help with promotion and using influencers is just one more tool at our disposal. But we need to apply the same marketing principles which means doing research to find out if influencers are the proper tool to reach a specific audience and if so, which influencers should be used (align with your brand's philosophy and image). Social Media Examiner did a great piece that addresses using influencers and things to consider. Have a read. It's worth it.

Discover how to find and contract with paid social influencers and run successful influencer marketing campaigns.

12/20/2018

“When someone hands you a flyer, it's like they're saying here you throw this away.” - Mitch Hedberg

12/12/2018

I'm often asked what counts as a "video view" on various social media platforms. The data can be a bit deceiving if you don't know and is not always the same across the board. Thankfully Buffer developed a handy little guide to video metrics chart.

11/27/2018

Well look what just became available in Canada!
The platforms to consume video content just gets bigger and bigger. Great for consumers.

08/24/2018

A great article on how to use Instagram Stories stickers as part of your marketing tactics. Have you used them and how well did it work?

Wondering how to get more from Instagram Stories? Discover how to use Instagram Stories stickers to deliver engaging and useful content.