Tom Hache - Stacked Digital Partner

Tom Hache - Stacked Digital Partner Rebuilt from the inside out. Now helping Ottawa small biz owners do the same digitally. No agency fluff, just clear plans to help you grow.

I provide honest strategies to help owner-operators get found, trusted, and paid.

This is the free trick nobody uses.Google lets you post updates right on your business listing.Think of it like a mini F...
06/18/2026

This is the free trick nobody uses.

Google lets you post updates right on your business listing.

Think of it like a mini Facebook post that shows up when people search for you.
Almost no one in Ottawa does this.

Here’s how.

Open the Google Maps app on your phone.

Tap your profile picture in the top right.

Tap “Your Business Profile.”

Then tap “Add update.” Pick “Add photo.”

Choose a picture from a recent job.

Write one sentence.

“Just finished a new deck in Barrhaven. Booking projects for August.”

Tap post. Done. Under two minutes.

Google sees this activity and bumps you up in local search results.

Do it once a week, every Friday after your last job, and you’ll show up ahead of every competitor who’s not doing it.

Try it right now.

One photo. One sentence. Post it.

Then come back and tell me how easy that was.

Most Ottawa business owners haven’t touched their Google profile since they first claimed it.Here’s how to fix that toni...
06/17/2026

Most Ottawa business owners haven’t touched their Google profile since they first claimed it.

Here’s how to fix that tonight.

Step one.

On your phone, Google your business name. Your profile should pop up with an “Edit profile” button. Tap it.

Step two.

Update your hours. If they’ve changed for summer, fix them now. Takes thirty seconds.

Step three.

Update your description. Get rid of the generic stuff. Say what you do, where you do it, and who you do it for.

“Residential roofing for homeowners across Ottawa. Serving Kanata, Barrhaven, Orleans, and Stittsville.”

That’s it.

Step four.

Add a photo. A recent job. Your truck. Anything real from this month.

Ten minutes. You just did more than most agencies do in a month.

Do it right now while you’re reading this.

If you get stuck, message me. I’ll walk you through it.

Every finished job is a marketing opportunity. Not in a pushy way. In a human way.When a customer tells you they’re happ...
06/15/2026

Every finished job is a marketing opportunity. Not in a pushy way. In a human way.

When a customer tells you they’re happy and they will, because you do great work that’s the moment.

“Thanks, that means a lot. If you get a chance, a Google review really helps us out. I’ll text you the link.”

One review from a real customer in Kanata or Orleans is worth more than a month of Facebook ads.

It shows up in Google when their neighbour searches for the same service.

It’s specific. It’s local. It’s permanent.

The businesses winning this summer aren’t spending more on ads.

They’re stacking reviews from every job, every week, all season long.

That’s the game.

And it’s free.

Message me if you want your direct Google review link . I’ll send it over in two minutes.

I talk to Ottawa business owners all the time who think they need a full website redesign.New look. New layout. New ever...
06/03/2026

I talk to Ottawa business owners all the time who think they need a full website redesign.

New look. New layout. New everything.

Five grand minimum. Most of the time, that's not the real problem.

The real problem is their current site doesn't work on a phone.

The number is buried. The contact form is too long.

There's no way to book or request a quote without calling during business hours.

Fix those three things and your current site starts converting.

No redesign needed. A clear phone number at the top.

A short contact form or booking button.

A site that loads fast and is easy to read on a small screen.

That's what a homeowner at 10pm needs.

Not a beautiful design. A working one.

Before you spend money on a new site, message me.

I'll tell you if your current one just needs a tune-up.

When someone finds you on Google Maps, the first thing they see is your photos.If those photos are from three years ago ...
06/02/2026

When someone finds you on Google Maps, the first thing they see is your photos.

If those photos are from three years ago or worse, auto-generated Street View shots you're not making a great first impression.

Here's what to upload this week.

A finished job from the last month.

A shot of your truck or crew.

A photo of you on-site in an Ottawa neighborhood the customer would recognize.

Real photos of real work in real Ottawa neighborhoods.

That's what builds trust before someone ever calls you.

Google also uses fresh photos as a signal that your business is active.

More activity means more visibility in local search.

It's one of the simplest things you can do and almost nobody does it regularly.

Take a photo on your next job site.

Upload it to your Google profile tonight.



If you're not sure how, message me.

I'll walk you through it.

I hear this every year from Ottawa trades.“Summer’s hit or miss.”“Some years are busy, some aren’t.”“It depends on refer...
06/01/2026

I hear this every year from Ottawa trades.

“Summer’s hit or miss.”
“Some years are busy, some aren’t.”
“It depends on referrals.”

But the businesses that are always booked?

They’re not luckier.
They’re just easier to find and easier to hire.
They show up when someone Googles “deck builder Ottawa.”

They have a site that works on a phone.
They let people book or request a quote at any hour.
They have recent reviews that prove they’re active.

If you’re depending on word of mouth and hoping the phone rings, you’re leaving your summer income up to chance.

You don’t need to spend thousands on ads.

You just need to show up where people are already looking and make it easy for them to say yes.

If your summer pipeline feels thin, message me.

I’ll look at your setup and show you where the gaps are. Free.

I look at a lot of Ottawa trade business websites.And almost every contact form has the same problem.Too many fields.Nam...
05/28/2026

I look at a lot of Ottawa trade business websites.

And almost every contact form has the same problem.

Too many fields.

Name, email, phone, address, project type, timeline, budget, how did you hear about us, describe your project in detail.

A homeowner with a leaky roof at 10pm is not filling that out.

They wanted to say “I need help” and get a response.

You gave them homework.

Here’s what works.

Name.

Phone number or email.

And one open box that says “How can we help?”

Three fields.

That’s it.

Every extra field you add drops the number of people who finish.

I’ve seen businesses double their form submissions just by cutting fields in half.

Go look at your contact form right now.

Count the fields.

If it’s more than four, you’re losing people.

Message me if you want help simplifying it.

I look at a lot of Ottawa trade business websites.And almost every contact form has the same problem.Too many fields.Nam...
05/27/2026

I look at a lot of Ottawa trade business websites.

And almost every contact form has the same problem.

Too many fields.

Name, email, phone, address, project type, timeline, budget, how did you hear about us, describe your project in detail.

A homeowner with a leaky roof at 10pm is not filling that out.

They wanted to say “I need help” and get a response.

You gave them homework.

Here’s what works.

Name.

Phone number or email.

And one open box that says “How can we help?”

Three fields.

That’s it.

Every extra field you add drops the number of people who finish.

I’ve seen businesses double their form submissions just by cutting fields in half.

Go look at your contact form right now.

Count the fields.



If it’s more than four, you’re losing people.

Message me if you want help simplifying it.

Truck wraps are great. I get the appeal. You’re driving around Ottawa all day, might as well advertise.But here’s what a...
05/25/2026

Truck wraps are great. I get the appeal. You’re driving around Ottawa all day, might as well advertise.

But here’s what actually happens when someone sees your truck.

They don’t write down the phone number.

They Google your name.

And if your Google profile has three photos from 2021, no posts, and a generic description that says “serving the Ottawa area with quality service” you just wasted that truck wrap.

Your Google Business Profile is the first thing people see after they hear about you.

It’s free to update. It takes less time than washing the truck. Fresh photos.

A current description with the neighborhoods you actually serve.

A post every couple of weeks showing recent work. That’s it.

Your truck gets people curious.

Your Google profile closes the deal.

Message me if you want help getting yours right.

Before a homeowner picks up the phone, they’ve already made up their mind.Here’s what they checked.First, your Google re...
05/22/2026

Before a homeowner picks up the phone, they’ve already made up their mind.

Here’s what they checked.

First, your Google reviews. Not just the star rating. They scroll to the recent ones.
If your last review is from November, they wonder if you’re still around.

Second, your photos. They want to see work that looks like their neighbourhood. Jobs in Ottawa. Real houses. Real results. Not stock images of a guy in a hard hat.

Third, your website on their phone. Can they find your number? Can they request a quote? Can they do it fast?

If any of that takes more than ten seconds, they move on.

Three things. All free to fix. All within your control right now before the summer rush hits.

Want to know how you score on all three? Message me.

I’ll check for free and tell you exactly where you stand.

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Ottawa, ON

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Wednesday 8am - 6pm
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Telephone

+16138689594

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