Harsh Marketing Co

Harsh Marketing Co Avoiding marketing analytics? We did too. Stick around to see how data and harsh truths made us better marketers 💙⚡️

10+ years & 100s of happy clients 👩🏻‍💻

Why “harsh marketing”? Because we give you the tough love your marketing needs. We’re Sara and Maddie – the duo behind Harsh Marketing. We started out as agency besties (one strategist, one designer) with a shared passion for helping clients get real results. We’ve run campaigns, written copy, launched websites, and managed ads. But the one thing that consistently made our work stronger? Analytics

. Now, we teach marketers, freelancers, and business owners how to track what matters, build reports that make sense, and use data to pitch better ideas, close more deals, and grow with confidence. We believe in:

• Delivering harsh truths that level up your marketing ⚡️
• Making data accessible so it becomes part of your everyday toolkit 📊
• Empowering you with the skills to use data to prove your impact 💙

05/19/2026

Creating content, running ads, updating websites… then getting hit with:
“Okay but how’s it performing?” 😭

Comment MEASURE and we’ll send you our free guide to measurable marketing.

It’ll help you:
• track the right numbers
• connect campaigns to real outcomes
• understand what’s actually driving results
• and communicate performance with confidence

05/18/2026

They don’t remember the late nights either. Or changing deadlines, or the multiple fires you put out.

What they DO remember: did your strategies work? Were the campaigns successful?

That’s why tracking your results is more than an analytics check point. It’s actually a career strategy.

Comment MEASURE and we’ll send you our free guide to help you figure out exactly what to track so your impact is impossible to ignore.

05/15/2026

Marketing isn’t just about getting sales.

But if you can’t connect your efforts to any business goal…
that’s usually when marketers start getting questioned 👀

Because business goals can look like:
– awareness
– trust
– engagement
– lead generation
– email signups
– booked calls
– donations
– applications
– returning visitors
– branded searches
– community growth
…and yes, sometimes sales too.

The problem is when marketers track activity without connecting it back to some meaningful business outcome.

That’s when reporting becomes:
“this post got good engagement”
instead of:
“this marketing effort moved us closer to our goal.”

There’s also a difference between:
primary conversions
(the main business goal)

and
secondary conversions
(signals that someone is moving closer to taking action)

Understanding that difference changes how you measure performance, build reports, and explain value to leadership or clients.

Comment “GUIDE” and we’ll send you our resource on connecting your work to numbers that matter + examples to craft results driven statements.

05/14/2026

Comment DATA and I’ll tell you how marketers are using Looker Studio + the free Google stack to actually answer:
“How is marketing performing?”

Because “uhhh impressions were good” isn’t always enough for Patrick from management 💀

05/13/2026

shout out to the work besties out there who read every unhinged email draft before you send them

05/11/2026

We didn’t start as analytics girls. We were just marketers who couldn’t confidently answer “how’s it performing?” when our clients asked.

If that sounds familiar, comment SYSTEM and we’ll show you how we went from guessing to knowing.

05/07/2026

attention marketing performance people 🫡

you’re needed at the front of the plane.

Because at some point,
someone is going to ask:

“Can we prove our marketing is working?”

And that’s usually when everyone suddenly remembers
analytics matters 😭

Because marketing isn’t just:
– making content
– getting reach
– increasing clicks
– posting more

It’s being able to explain:
what worked
what didn’t
and what to do next.

A lot of marketers were never actually taught how to:
– measure performance
– interpret results
– connect marketing efforts to business outcomes

So instead of data-driven decisions…
teams end up making opinion-driven ones.

“If I don’t like it, the audience won’t.”
“I don’t think people would click that.”
“We just need more awareness.”

Cool. But the data usually tells a different story.

If you want help making marketing decisions with more confidence,
comment GUIDE and I’ll send you our resource on interpreting marketing performance data.

05/06/2026

Cool, the ads got seen. Then what happened?

DM or comment READY if you want to level up your campaign reporting 🥂✨

05/05/2026

bold of you to think doing the work is enough.

At some point,
you need to prove it worked.

You need to explain:
what worked
what didn’t
and what to change next

Data literacy isn’t just “looking at numbers” tho

It’s knowing how to:
– collect the right data
– report on it clearly
– interpret what it actually means

Most marketing decisions aren’t data-driven… they’re opinion-driven.

if you want to change that,
comment GUIDE and I’ll send you a resource that helps you answer:
“how is this performing?”

you know… the question that gets every marketer like 😮‍💨😵‍💫

Address

Ottawa, ON

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