Wondermatter

Wondermatter Brand Optimization Studio We envision a world where entrepreneurs shape culture and create meaningful change.

We are devoted to building the brands of entrepreneurs and startups who also believe that goodness and betterment of our planet are as essential as profitability.

Sneak peak!In love with this colour palette, texture and layers of significance to the owners of this business. So much ...
13/10/2021

Sneak peak!
In love with this colour palette, texture and layers of significance to the owners of this business. So much goodness to follow, can’t wait to share more!

Coming soon. Spirit animal and sacred flowers.
05/10/2021

Coming soon. Spirit animal and sacred flowers.

My heart in children’s book form. Thank you so much for the love you’ve shared so far. Thought you might like to see a g...
27/08/2021

My heart in children’s book form. Thank you so much for the love you’ve shared so far. Thought you might like to see a glimpse of the artwork held within these board book pages. Thank you to the author who I respect, love and adore for her ability to bring out the best in everyone and every organization she touches.

A new brand refresh for displays how committed they are to helping each new generation with an open heart and fresh vis...
25/08/2021

A new brand refresh for displays how committed they are to helping each new generation with an open heart and fresh vision! In our early brand strategy explorations with the team, we isolated the character words: empowering, inspiring, exciting, happy, joyful, welcoming, confident, uplifting and safe. Does that all come across?

This charitable organization has been helping the the girls and youth of Prince Edward County and Quinte for decades, and so we retained the history of showing two children holding hands, while bringing the colour palette, typography and styling into the now.
A special shout out goes out to the countless volunteers and incredible county businesses who have donated their gifts to be won at their upcoming raffle, tickets sold at . Swipe to see the local lovelies involved in this generous action! 🙌🌈💓

My heart and soul is poured into everything I make, and this journey is an extra special one. I’m so proud of for faith...
19/07/2021

My heart and soul is poured into everything I make, and this journey is an extra special one.
I’m so proud of
for faithfully restoring this grand dame of a building!in the same way that the plaster of the original spiral staircase was revived by hand, I wanted to draw each flourish and curve of the logo by hand, to really feel alive and communicate care and craft.
Although appearing symmetrical, it was important to me that the two sides are not identical, but rather subtly unique.

We wanted the logo to look like it had existed for hundreds of years with a hint of modern styling. This logo was loving...
19/07/2021

We wanted the logo to look like it had existed for hundreds of years with a hint of modern styling. This logo was lovingly drawn, first by hand, then digitally.
Some of my favourite things combine the past and the future, yet are born of the now. Hand-crafted + digital, to become totally new yet at once familiar.

It is interwoven with plant life, growing from the W, as a nod to the gorgeous landscape surrounding the Hotel.

Swipe to see the flexibility of this visual identity. Can’t wait to see how this branding grows and evolves!

1/3It’s finally time to reveal the shiny new, yet downright classic logo for and such a thrill to be a part of this adv...
19/07/2021

1/3
It’s finally time to reveal the shiny new, yet downright classic logo for and such a thrill to be a part of this adventure! The team is doing such an incredible job restoring the historic details of the impressive building, and I’m using it with modern luxuries, so they needed a logo to match! Their attention to detail is reflected in these letterforms im simply in love with, like the ‘laughing’ E the ligature connecting the o and t and the ‘sleepy’ g.

It’s one thing to help co-create a new visual representation of a beautiful mission. It’s a whole other thrill to see th...
14/07/2021

It’s one thing to help co-create a new visual representation of a beautiful mission. It’s a whole other thrill to see the branding come to life in physical and digital spaces, and watch how the brand and business strengthen each other.

Swipe to see

I’m beyond impressed with the way that the library has taken their new brand and let it revamp their physical space! And adorn their team and fans in t-shirts. From the very start it was one of our goals that an eight year old or an 80 year old alike would want to wear this new logo on a shirt!

This team of staff and board members are truly special. Of the logo, CEO Suzanne Humphrey’s said in a recent media release:

“The symbol of the book unfurling to become a butterfly is a nod to our ever-evolving services and the evolution of the format of the book itself. It also speaks to how we endeavour to spark the creativity and imagination of the community we serve.
The hands represent the caring and sharing aspect of our services which is the true foundation of all we do.”

How beautiful!😭📙📕🦋👐💞🥰

Congratulations to this awesome team!

xC

It’s one thing to help co-create a new visual representation of a beautiful mission. It’s a whole other thrill to see th...
14/07/2021

It’s one thing to help co-create a new visual representation of a beautiful mission. It’s a whole other thrill to see the branding come to life in physical and digital spaces, and watch how the brand and business strengthen each other.

I’m beyond impressed with the way that the library has taken their new brand and let it revamp their physical space! And adorn their team and fans in t-shirts. From the very start it was one of our goals that an eight year old or an 80 year old alike would want to wear this new logo on a shirt!

This team of staff and board members are truly special. Of the logo, Suzanne says:

“The symbol of the book unfurling to become a butterfly is a nod to our ever-evolving services and the evolution of the format of the book itself. It also speaks to how we endeavour to spark the creativity and imagination of the community we serve,” says Suzanne Humphreys, CEO. “The hands represent the caring and sharing aspect of our services which is the true foundation of all we do.”

Congratulations to this awesome team! 🥰😭📙📕🦋👐💞

Couldn’t be more thrilled with how the new visual identity for came to life. Mostly, I’m humbled by the way this divers...
14/07/2021

Couldn’t be more thrilled with how the new visual identity for came to life. Mostly, I’m humbled by the way this diverse team worked together to envision a thrilling new future. Swipe to see the array of elements that make this brand flexible through a number of subtle variations!

This logo was born of a desire to lift up the community and to inspire each of us to soar and reach new heights.

So excited to share the new visual identity for the Quinte West Public Library! This incredible team, the beating heart ...
13/07/2021

So excited to share the new visual identity for the Quinte West Public Library!

This incredible team, the beating heart of this organization, sees what the library of the fire is, and is living it now.

Our brand workshops revealed a fiercely caring and supportive yet adventurous and wise force, that wants to help an entire community reach their fullest potential. What could be more beautiful than that?

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We are devoted to building the brands of entrepreneurs and startups who also believe that goodness and betterment of our planet are as essential as profitability. We envision a world where entrepreneurs shape culture and create meaningful change.