09/09/2026
Don't settle for less. Settle in the city you love.
In a market flooded with rushed, cookie-cutter development, Hotori Homes set out to build something different. Elegant multiplex homes for Vancouverites who don't want to trade city living for suburban square footage.
We partnered with the founders early on, digging into market research, stakeholder interviews, and competitive analysis to find Hotori's place in the market. From there, we built the brand positioning, name, and complete visual identity.
Hotori evokes the closeness and warmth of belonging, the feeling of community that turns a house into a home. Centred around "ori" and the idea of intentional transformation, that ethos carries into the visual identity’s organic movement and abstract shapes.
Check out the full case study here: https://startwithrex.com/case-studies/hotori-homes/