06/09/2022
Google’s search algorithms are complex (that’s an understatement). But, there is one thing for sure: Google reviews have an impact on Google local search. According to Moz, roughly 9% of Google’s entire search algorithm is driven by review signals like the ones you’ll find in a business’ Google reviews. These review signals are generally focused around review quantity, velocity, and diversity.
A well-balanced combination of these three review signals can help catapult your local business towards the top of Google local search results. This helps your business get found much more easily and quickly than utilizing only traditional SEO activities like keyword research and blogging. While still important, as a local business it’s critical that you don’t rely only on traditional methods and neglect other mediums like Google reviews.