Meagan & Co.

🔥Helping female CEOs wake up to leads every single day through Facebook and Instagram ads

09/04/2026

Her cost per lead went up by more than thirty dollars and it was the best thing that happened to the account.

In July we were spending $5,531 and getting 92 leads at around $60 each. Every number on the dashboard looked good. The bookings did not follow, which is the only number that pays anyone.

So we made it harder to become a lead. Phone number, four digit code, then you can submit. In August we spent $4,859 and got 51 leads at around $95. She is booking 30 to 40% of them.

Same thing happens on webinar ads all the time. A registration at $4 feels like a win right up until you check who showed up and who bought. On a $1,997 offer, 30% showing and 4% of those buying, you break even at $23.96 per registration. Anything under that is profit and most people have never worked out their number.

DM me the word WEBINAR and I will send you the Webinar Registration Ad Playbook. It is $37.

09/01/2026

A lot of my week is spent inside accounts I didn't build. I consult, so people bring me the account and ask me what's wrong with it.

Last week it was a woman who wanted to know why she was getting no leads. The ads were fine. People were clicking. She was running traffic campaigns, and a traffic campaign is built to buy clicks. It went and bought her clicks. It was never asked to find a person who books a call, so it didn't.

Meta gives you the thing you selected. It doesn't work out what you actually meant.

Switching the objective is the easy part. The three things that have to be true first are the ones people skip. Your pixel firing on every step, so it has something to learn from. One call to action on the page. And the person needs to know what she's getting before she hands over her name and books time with you.

I say that gently, because almost everyone who sends me an account has at least one of the three wrong, and the ads are getting blamed for it.

Save this and check your own account against it before you spend anything else this month.

08/21/2026

Everyone will tell you video is the only thing that works right now. For a couple of specific jobs, a plain static image quietly beats it, and I use that all the time.

The two places I reach for a static every single time are local service businesses and webinar registrations.

1. For a local clinic or salon or trades business, a real job photo or a clean before and after converts better than a produced video, because the person just wants proof and a way to book.

2.For a webinar, a simple graphic with the promise, the date, and one clear next step often beats a talking head, because people want to know exactly what they are signing up for before they commit.

Statics load instantly, say one thing, and ask for one action. They are also the fastest and cheapest way to test whether a message even works before you spend a day filming.

Video has its place. But if you are running local lead gen or filling a webinar, do not sleep on a good static.

Are you running video, statics, or both right now, and do you know which is actually converting for you?

08/20/2026

Facebook ads for coaches used to have a rule everyone repeated, and I ran it for years because that is what I was taught.

Three ad sets. Cold, warm, lookalike.
Three to five ads inside each one.

It made sense at the time, and then Meta quietly changed how it decides where your budget goes, and that structure started working against the very system it was supposed to feed.

What I build now is much simpler. Often a single cold audience, or a lookalike if the client has a real list to build from. And inside each ad set I test one angle, not five competing ideas. Maybe the angle is customer reviews. Maybe it is the transformation.

The angle is what I am testing, not a pile of headline variations.

How many creatives go in there depends entirely on the budget, because splitting a small budget across a stack of ads means none of them ever gets enough signal to learn anything.

Give one idea enough room to tell you the truth. That is the whole shift.

What is an ads rule you are still following because someone taught it to you years ago?

08/13/2026

Sometimes the ad is working fine and the whole thing still falls apart the second someone taps it.

Think about the path a normal ad makes someone walk. See it, tap it, wait for a website to load, find the right button, fill out a form. Every step is a spot where a mildly curious person quietly gives up. You paid for the click and lost them in the hallway.

For a lot of lead campaigns the fix is to stop sending people off the platform. A native lead form opens right inside the app, already part filled, so going from interested to submitted takes one tap instead of five. The curiosity does not have time to cool off.

Before you blame the creative, count the steps between the tap and the finished action. Then delete as many as you can.

Where does your funnel ask people to do the most work, and could you cut a step out of it?

08/11/2026

An ecom client cross checked her June ad report against Shopify and found a gap.

The ads claimed 36 sales, Shopify showed 24, and she wanted to understand it before she trusted the ROAS. That is exactly the right instinct.

The gap is not an error. Meta counts view-through sales, the people who saw your ad, did not click, and bought soon after. Shopify physically cannot see those, so it only counts direct clicks. Meta will almost always read a little higher, and now you know why.

The part most brands never think about is the second half. Neither tool can tell whether a sale came from your ad or from the organic post you shared the same week. They both just say “Facebook.” Your paid and your organic are working the same customer together, which is the whole point.

Swipe six and seven for how to check your own numbers the apples to apples way.
Are your ad numbers and your Shopify numbers telling you the same story right now, or have you never lined them up?

08/04/2026

Everyone thinks scaling means adding a zero to the budget. Most of the time it means the opposite.

When an account plateaus, it is rarely because there is not enough money in it.

It is because the money is spread across ads that were never going to work, a testing campaign quietly bleeding out, and an audience so oversaturated it costs more every week. Meanwhile the two or three ads that actually convert are starving.

Scaling is subtraction first. Pause the dead weight. Let the tired audience rest and give it fresh creative. Then move that freed up budget behind the ads already proving themselves. Same spend, cleaner account, better return.

Before you raise your budget, look at what you could cut. That is usually where the growth is hiding.

When did you last go through your account and actually pause something?

07/31/2026

If your funnel isn't converting organically...ads are not the answer (unless you are using ads to test faster).

07/30/2026

A small product brand I run Meta ads for messaged me last week a little stunned, because she had watched her follower count climb for weeks and could not figure out where the people were coming from.

They were coming from her ads. She was running them to get her products in front of local people, and the quiet side effect was 213 new followers she would not have had otherwise, all warming up to her brand in the background.

This is the part most people miss. Paid and organic work as one system, even though almost everyone runs them like two separate jobs. Your ads put you in front of new people, those people follow you, your content earns their trust, and by the time they see your next offer they already know who you are.

Running only one of them is like driving on one tire. The ad found the people and your content is what keeps them.

Are you treating your ads and your content like one system right now, or two separate to-do lists?

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