Jensii Marketing

06/04/2022

We always hear about the newest, trendiest thing to improve marketing results.

Sometimes "the thing" works. More often, it doesn't.

If you want to sell more stuff to more people, it's important to help them understand how you solve their problems and why you're the best choice.

You know... the basic stuff.

06/01/2022

It takes careful attention to detail to create a fast, exciting, and profitable website. Multimedia content can be a great aid, but it can also detract from your success unless it's chosen carefully.

This is an excellent article about choosing and organizing the best images for your website:

https://www.edgeoftheweb.co.uk/blog/perfect-website-photos

The images you choose for your new website can have a huge impact on your users’ first impression. Read on to find out more about what makes a good website photo and how you can get and share photos for your website.

05/25/2022

One of the least expensive methods we know for a business to get more customers and sell more stuff... actively ask for Google reviews!

Google reviews get you Google love.

A steady stream of reviews will help you get more visitors to your website and more direct calls to your business from Google Maps.

This is a good article about how encouraging reviews will help your business:
https://lnkd.in/g_4XFfW

05/19/2022

A simple way to get noticed on the web:

1. Come out from behind your desk.
2. Be seen on your website.
3. Say what you think.
4. Talk the way you normally do.

One of the many unique things about your business is you.

Show yourself.

05/17/2022

Do you obsess over every detail of your website design? Agonize over the images, the colour scheme, the animation?
You want a beautiful site to impress people.
But are you selling beauty? No?

Then you can't motivate people to buy from you simply because you're beautiful.

Better to focus on a website that helps people find what they want, get something done, and understand your value.

https://www.inc.com/erik-sherman/your-website-is-too-pretty-and-it-may-be-killing-your-business.html

05/07/2022

Have you gritted your teeth and hired someone to post regularly to your Facebook business page?
If you don't have a Facebook advertising budget, your investment in posting is probably not getting you much of a return.
The solution to the problem is often to reduce the number of posts, increase the quality, and promote the posts getting the most engagement.
Why are Facebook posts close to useless without paid reach? This is a great article:
https://kontra.agency/facebook-posts-facebook-reach/

05/06/2022

Some business owners obsess over the appearance of their website.

Great websites have clear messaging, effective offers, compelling content and search engine optimization. And yes, it does help if they look good.

Thinking only about how a website looks?

It's like worrying about the chrome on a truck with no engine.

04/30/2022

Where's the best place to hide a dead body?
Page 2 of search results.
Why?
People almost never go there.
If your website isn't on Page 1 it won't be helping your business bring in new customers.
When your new website launches, Google will automatically find it and place it in search results. But competition online is fierce and chances are good your website will be buried so far down the search results list that hardly anyone will see it.
Better to spend less on your website and invest some of your marketing budget to make sure it gets seen.
Digital marketing and development go hand-in-hand:
https://icanbecreative.com/article/digital-marketing-and-web-development-go-hand-in-hand/

04/29/2022

One of the least expensive methods we know for a business to get more customers and sell more stuff... actively ask for Google reviews!
Google reviews get you Google love.
A steady stream of reviews will help you get more visitors to your website and more direct calls to your business from Google Maps.
This is a good article about how encouraging reviews will help your business:

Collect and Manage online reviews for business

04/23/2022

What is SEO, and why would you want any?
SEO stands for Search Engine Optimization. It's a process that can place your website at the top of results shown to people searching on Google and other search engines.
It starts with publishing great content on your website. Then the content needs to be promoted so people can share it and link to it. It's an investment that can ​increase ​visitors to your website, as long as you're willing to stick with it over the long term.

Most know that increased search engine visibility boosts website traffic, but what are the best ways of applying it to enhance the customer experience?

04/22/2022

SEO stands for "Search Engine Optimization." It's a process that can get your website to appear at the top of a search engine's results page.
An investment in SEO can pay handsome results, by bringing more visitors to your website and more customers to your door.
But. The web is getting more and more competitive.
If you don't have a clear SEO strategy in place, your investment might not return results. Partner with a well-qualified specialist that can help.

Identify and avoid these common pitfalls that can prevent or delay you from achieving the SEO success you desire. 

04/19/2022

Another family-run local business takes to the web. NFW Spray Foam Insulation website launched last night. https://www.nfwfoam.com