InstaG Quest

01/24/2024

As someone with 3+ years of experience running ads and managing social media pages for 2+ years, I've noticed some key differences in ad strategies.

Similarly to social media algorithms, ad algorithms have undergone recent changes, particularly after the introduction of iOS 14 in Facebook ads.

Follow for expert insight into ad performance and organic growth tips

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How to run Facebook ads
Instagram ads, social media algorithm, ads algorithm

01/19/2024

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Stick to a consistent posting schedule that suits you, whether it's three or four times a week.

What truly matters is being able to give your audience high quality content consistently.

Thought?👇

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12/04/2023

Instagram tools you need to make content creation easy💫

When it comes to content creation, these tools would definitely save you time and resources. They are a must-use if you want to succeed in social media.

I curated a free and paid version. As we all know, some free versions are limited in the tasks you can perform with them.

But with the paid version, you can achieve a lot.

So save it or lose it! Your call💡

Which of these platforms have you tried? Which ones are you willing to try?👇

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12/01/2023

A client came to me complaining about her ad campaign. She said her audience was not taking action even though it was reaching them.

I gauged her ads, realized the visuals were captivating, but the words were not hitting the emotions it should. So I made a few tweaks and within days, people started taking action.🤝

When it comes to making sales, it depends largely on the words you use while engaging with your prospects.

Using the right words can compel your audience to make a purchase decision or agree to further discuss with you. Using the wrong ones can drive your lead away.🏃‍♀️

Successful businesses recognize that understanding the buyer's psychology is essential to selling.

Have you been using these words in your copy?👇

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12/01/2023

11/26/2023

Over my years as a social media manager, I have seen different engagement strategies and tried various approaches. Some tactics worked, some didn't contribute a significant change🤞

I have decided to share my ultimate engagement strategy that has worked for me:

💡Top creators:
To maximize your engagement with top creators in your industry, turn on their post notifications. Be one of the first to comment meaningfully on their post. This gets you seen in front of their target audience and people in your niche.👥

💡Followers & Feed:
The best way to show your followers support is by engaging with their content. It also pushes your content more on their feed

💡Hashtags and keywords:
Depending on when you are posting, one of the best ways to get seen is through hashtags and keywords. Engaging with posts under hashtags and keywords on your post allows your account to reach a new set of people #️⃣

💡Explore page:
Accounts on the explore page are there for a reason. This could be because the algorithm thinks the content suits your taste or your followers liked the content. When you engage with accounts on the explore page and the person engages back, your content is likely to appear on their followers' explore page

💡Target audience:
The tasking part is searching for your target audience. Although there are many ways to find your target audience, but the best way is to go to find their hangout spot🎯

💡Story:
Engaging with other accounts' stories is the best way to know them on a personal level. So, I would advise engaging with stories once in a while or even every day if you can.

📌Depending on the minutes you dedicate to Instagram, you can decide to engage with a different number of accounts under each point.

Which one of these tactics have YOU been using??👇

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11/23/2023

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Social media usually shows the good stuff, making it seem like everyone's life is perfect. But reality is so much farther from it.

We all have our struggles, yet we tend to avoid discussing them openly. Most times it's the fear of negative reactions or thinking it's not "business-worthy."

Well let's change that! 🗣️ What topic do you feel we should all talk about more? Share your thoughts below! 👇

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11/16/2023

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Don’t fall for the illusion of buying followers—it might seem tempting, but the consequences are severe!

I once had a client who took this route, and the engagement didn’t add up. I was able to boost the engagement of the account and get it running again.

Although the effort later paid off after a highly consistent strategy was implemented, it’s not always guaranteed. Frankly, I would have advised starting a new account because it took twice as much effort.

Accounts who buy followers often face:

💫Hollow Results: Buying followers boosts your follower counts with account that little/or no interest in your content, including bots.

💫Low Engagement Rate: Engagement rate is a crucial metric for success on social media. Bought followers hardly interacts leading to a low engagement rate

💫Violate Platform Rules: Most platforms prohibit buying followers. Violating this rule can result in account suspension or removal

💫Damaged Credibility: Authenticity matters in the digital world. When people discover your followers are mostly fake, it would harm your brand’s reputation.

💫Wasted Resources: A quick boost may seem appealing, but it’s a short-sighted strategy. It doesn’t amount to anything positive in the long run.

Avoid buying followers🟥

What’s your take on pages that buy followers?”

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11/13/2023

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Feeling burnt out from the constant content creation hustle? I understand the struggle.

But here's the secret:
You don't have to run out of content or get overwhelmed.📌

Always take advantage of available resources and make content creation easy for yourself.

Do you batch create content, or do you create content based on mood/inspiration? Let me know in the comment section👇

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11/03/2023

Save this or lose it! 🚫

If your audience isn't saving your content, it might indicate an issue. Saving a post tells Instagram your audience finds value in it.

Your audience may not be saving your posts due to:

🛑 Salesy/Over-promotional Content: Pushing sales aggressively can turn your audience away. Instead, offer value and build relationships.

🚫 Unrelatable Content: If it doesn't resonate with their interests or experiences, they'll scroll past. Make sure it's relatable.

📵 Visually Unappealing Graphics: Dull visuals lose their attention. Aim for clean, captivating graphics.

🔁 Repetitive Content: Recycled information gets monotonous. Offer fresh perspectives to keep them engaged.

✨ Quick Snapshot without Value: it lacks substance and insight which often fail to captivate the audience.

💡 Bonus Tip: Use storytelling! Engaging narratives capture attention and encourage saves.

Don't let these mistakes slip into your content; your audience deserves the best!

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10/31/2023

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When it comes to measuring Instagram success, what matters the most is the objectives you've set for your Instagram page.

Whether that's building brand awareness, increasing engagement, or getting leads

Monitoring these signs can help you determine if you are truly making progress, track your progress and make informed adjustments to your strategy.

Which of these signs have you experienced?👇

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10/27/2023

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Have you ever thought about why these roles are always grouped together?

It's like trying to fit three puzzle pieces from a board into one spot!🧩they can work together but require different skillsets

Lets break down these roles;

📌 Social Media Manager; They handle the day to day tasks, scheduling posts and engaging with followers. ✉️
📌 Social Media Strategist; They are like the architects who create a plan deciding what content goes where to achieve the brands goals. 🎯
📌 Social Media Marketer; They are the ROI wizards! They delve into numbers using ads to generate leads and analyzing what strategies work best 💰

Just as a handler, architect and wizards each have their roles so do these social media professionals! Remember, blending them into one role is, like expecting a fish to fly!🐟

Which of these skills do you consider yourself skilled in? 👇

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